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Designing Great
Chatbots
Kayla Block
Chatbots are an INTERFACE
AI is the TECHNOLOGY
AI Capabilities
Vision
• Recognize objects in images
• Detect emotions in faces
• Facial recognition
Knowledge and Search
• Find relevant information to any topic
Language and Speech
• Translate between languages
• Speech recognition
• Natural language processing (NLP)
• Text to voice
• Sentiment analysis through language
Why Chatbots?
Automation of Repetitive Work
Cost Savings
Customer Satisfaction
24 x7
“The younger generation also prefer to avoid shops
when they need information, with 61% of the
millennial age group saying they find it easier to
chat to a retailer via digital communication channels
such as text, online chat or messaging applications
as opposed to visiting a physical location.”
https://www.computerweekly.com/news/252434291/More-than-half-of-
millennials-prefer-online-retailer-info-to-in-store-assistance
Customer Satisfaction
When chatbots
suck…
What can I do here?
The bot lost my context 
https://chatbot.fail
People don’t talk like this!
https://medium.com/assist/theres-a-dozen-ways-to-order-a-coffee-why-do-dumb-bots-only-
allow-one-27230542636d
User request is not supported
Suggests new intents
User request is misinterpreted
Suggests alternate intents
Bot understood the request but
provided the wrong answer
“NLP tools can have intent “drift,” meaning that as
the number of intents a bot supports grows,
misclassification of intents is more likely. This
misunderstood-request problem is solvable but will
take more time.”
-- Justin Kestelyn
Intent Drift
What can
chatbots do
better?
Hybrid Interfaces
https://medium.com/the-layer/the-future-of-conversational-ui-belongs-to-hybrid-interfaces-8a228de0bdb5
MeetingBot
Fynd Bot
18

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Designingchatbots

Editor's Notes

  1. Some capabilities
  2. (if you get it right)
  3. No affordances. What can I do here? How do I talk to this/ What’s possible? Adding commands can make this worse Cooper says “to remember how to ask things, one also has to remember what one is allowed to ask about.”
  4. No affordances. What can I do here? How do I talk to this/ What’s possible? Adding commands can make this worse Cooper says “to remember how to ask things, one also has to remember what one is allowed to ask about.”
  5. People don’t talk in a linear way and chatbots shouldn’t try to emulate forms
  6. (if you get it right)
  7. Potential prototyping tools, while we can’t readily use Sketch for prototyping these conversations, there are tools that can help.
  8. Potential prototyping tools, while we can’t readily use Sketch for prototyping these conversations, there are tools that can help.