1. Welcome to Today’s Educational Webinar
“Facebooking Your Event:
Extend the Experience”
Presented by: Suzanne Carawan, etouches
Special Guest Speaker: Zachary Dominitz, call2action

2. Why Extend the Event Experience?
• Increased levels of participation/energy
• Increased frequency of buying behavior
• Stays top-of-mind increased awareness and
increased likelihood of viral activity/word-of-mouth
• Increased likelihood of repeat behavior that could be
instituted into tradition

3. What Can Social Media Do for Your Event?
• Turn attendees, sponsors, exhibitors into partners into
your tribe of event marketers
• Provide far more value to your sponsors, exhibitors,
donors by providing them a publicity and endorsement
platform that is mutually beneficial
• Increase demand for your event by allowing people to
try before they buy
• Provide context and continuity between event &
purpose

4. Current Emotional Engagement
12
10
Level of Engagement
8
6 Emotional Engagement Current
4
2
Days of the Year
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300

5. Emotional Engagement w/ Social
12
10
Level of Engagement
8
Current
6
w/Social Media
4
2
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year

6. Emotional Engagement
12
10
Level of Engagement
8
Current
6
w/Social Media
4
2
0
10 20 30 40 50 60 70 80 90 100 120 140 160 180 200 220 240 260 280 300 Days of the Year

7. Where Does Facebook Fit?
Facebook is the initial….
Interactive Wall of
Experience
Value is in how many, what kinds, and
what aspects of the experience you
provide
Photo: Interactive Museum Exhibit Design Exhibition planning and design for the James A. Michener
Art Museum's installation "The Artists Among Us."

8. Where Does Facebook Fit for Events?
Facebook: Event Website: Organizational Website:
works to entice supplies information & permanent archive
you to enter into access to specific storage of all content,
a specific people & things; deep events, media (historical
experience specific experience record of the organization)

9. Facebrain: The Social Media Mindset
• Assume tools/techniques exist so focus on logistics is less
important
• Hunting for new: content, people, places
• Always focused on creating and telling stories
• Only valuable if more than you and your organization
participate

10. Facebrain: The Social Media Mindset
• Key mindset is to facilitate analytical and creative thinking
• Logistics are an absolute given; now looking for the
additional value-add
• There’s a different view of time and what is valuable: short,
medium and historical content; more of a fluidity in time

11. What Creates Demand?
• Feeling that you:
•Will get something you don’t have
•Will miss out on
•Will be a part of something bigger than yourself
•Will be a better person
•Are special

12. What Could Facebook Do For You?
• Experience the timeline of the event and context of the event
(historical, during, and future)
• Contests and Promotions
• Learning Hunts: Interactive Educational Sessions using Facebook to
learn about donors, sponsors, exhibitors: provide context for how
relationships fit together
• Number of People You’ve Personally Influenced to Bring to the Event
• Shout Outs: Recognition to Individuals and Supporters
• Sell/Donate/Pledge

13. How Do I Know If It is a
Good Facebook Page?
Did You Feel It?

28. Demand Creation Tool: Event Sparks

29. Demand Creation Tool: Event Sparks

30. Demand Creation Tool: Event Sparks

31. Demand Creation Tool: Event Sparks

32. Ideas: Exhibitors
• Post your exhibitors pictures, logos, etc and point to their presence on your
event page as well as the sponsors’ Facebook page or corporate website
• Feature one exhibitor per day on a wall post leading up to the event and then
one per hour during the actual event
• Create one photo album that is just for exhibitor by category type
• Offer each exhibitor a page on your event website
• Ask the EXHIBITOR to post materials,videos, tweets, to bring into the
Facebook page etc
• Give exhibitors badges or images to allow them to post on their own website

33. Ideas: Sponsors
• Feature a blog post, or interview online with the sponsors
• Get a video of the sponsor and their involvement
• Do a bio of the sponsor
• Have a Sponsor of the Day

34. Ideas: Attendees
• Ask attendees if they want to participate in the Facebook Fan Page during the
registration process
• Provide additional value or coupon to attendees that can get other attendees to
attend by posting to their own Facebook pages, etc
• Use Facebook social badges and Twibbons, etc to aid in your viral part of saying
you are coming to the event
• Ask attendee to post to their own Facebook page that they are attending and
have them RSVP on the Events section

35. Summary: What to Do / What Not to Do
Do! Proceed with Caution!
Be a good Facebook partner to Have a separate Facebook fan page for
sponsors, exhibitors, donors, member every event; treat event out of context
companies, customers with greater purpose
Recognize outstanding people, topics, Keeping Facebook completely separate
ideas from all other organizational websites
Solicit and offer testimonials from real Keep social media strategy, constituent
people! strategy & event strategy separate
Offer Fb-only “hooks”: content, contests, Refrain from posting photos and video
Add in widgets, tie-ins to Twitter, Keeping your distance; treat them as if
YouTube, etc. they are a number

36. Questions
• Please use chat or email:
Suzanne
scarawan@etouches.com
Zachary
zachary@call2action.com

37. Exceptional Event Software:
Designed by Event Planners for Event Planners
COMPANY & PRODUCT OVERVIEW

38. Who We Are
•Only online event registration and management system
created by meeting/event professionals
• 12 years providing global event management software;
worldwide presence and 24/7 support
• Internally developed suite of specialized web‐based
products ensure your organization can quickly, effectively
and consistently plan and produce all your events
• Dedicated to ease of use, productivity and ROI for event
staff and maximizing experience and relevance for
registrants

39. Who We Serve
•Customer base of over 400 organizations have chosen
etouches for their online event registration and management
• Over 6,000 events worldwide have been powered by etouches
• Top for-profit, association & non-profit brands chose etouches to power
their events. We offer a specialized practice for association/nonprofit and
travel/agency customers
• Award‐winning software and stellar customer feedback,
with 90% renewal rate

40. What We Offer
•13 event‐specific web‐based software modules to serve a
variety of event planning, marketing, evaluation func1ons
• Flexible subscription model and fixed cost pricing plan; volume
discounts allow for a lowered total cost in your event portfolio
• Global software and support: 27 languages, worldwide 24/7 phone, live
chat and web ticketing support available
• Implementation, advisory, and on‐site support
• Integrations with nuTravel (online travel bookings), Onstream (webinars),
MeetingSelect, and CRM systems (Salesforce, Sugar, AMS/CMS)
• Exceptional touch!

41. The etouches Product Line

42. Experience etouches
etouches Software Connect & Follow More Ways to
Experience:
-Live Demos each week: Facebook Page: etouches Blog:
-Tuesdays @ 9 am ET etouches Integrated Event Posts by:
-Thurdays @ 3 pm ET Technologies -Leonora Valvo, Suzanne Carawan
& Jim Alkon
Free 2-Week Trial LinkedIn Group: Etouches Presentations:
etouches Event Management Slideshare Files
Make an appointment for a Twitter: Etouches Videos:
personal demo -company: @etouches etouches Events
-Leonora Valvo, CEO: Etouches Corporate
@etouchesceo
-Suzanne Carawan,
Association/Nonprofit Practice:
@suzannecarawan
-Travel/Agency Practice:
@jalkon