The Mobile Consumer

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This presentation discusses the changes that have occurred in expectations and perceptions now that social and mobile have shifted the power to the consumer.

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The Mobile Consumer

  1. 1. NiUGConferenceAustin, TXApril 22-24, 2013
  2. 2. NiUGConferenceAustin, TXApril 22-24, 2013
  3. 3. NiUGConferenceAustin, TXApril 22-24, 2013••
  4. 4. NiUGConferenceAustin, TXApril 22-24, 2013•••
  5. 5. NiUGConferenceAustin, TXApril 22-24, 2013Members reademail onmobile
  6. 6. NiUGConferenceAustin, TXApril 22-24, 2013People activelylook forinformation
  7. 7. NiUGConferenceAustin, TXApril 22-24, 2013Be there whenyour membersare waiting
  8. 8. NiUGConferenceAustin, TXApril 22-24, 2013Membersexpect oneexperience
  9. 9. NiUGConferenceAustin, TXApril 22-24, 2013First inquiry onmobile;research oncomputer
  10. 10. NiUGConferenceAustin, TXApril 22-24, 2013Target groupwithoutsmartphonesis theexception
  11. 11. NiUGConferenceAustin, TXApril 22-24, 2013••••
  12. 12. NiUGConferenceAustin, TXApril 22-24, 2013•
  13. 13. NiUGConferenceAustin, TXApril 22-24, 2013
  14. 14. NiUGConferenceAustin, TXApril 22-24, 2013
  15. 15. NiUGConferenceAustin, TXApril 22-24, 2013Events MembershipPublicationsSocialNetworkingEcommerceDonations/FR
  16. 16. NiUGConferenceAustin, TXApril 22-24, 2013•••••
  17. 17. NiUGConferenceAustin, TXApril 22-24, 2013

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