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Moving from Mission-Based to Revenue-Generating Social Networks

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Given at the Association of Fundraising Professional's 2011 Annual Meeting in Chicago, IL on March 22, 2011.

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Moving from Mission-Based to Revenue-Generating Social Networks

  1. 1. Moving from Mission-Based to Revenue Generating Social Networks<br />Suzanne Carawan<br />Vice President, Association/Nonprofit Practice<br />etouches<br />www.etouches.com<br />
  2. 2. #1: Funded Programs <br />National Council on Aging<br />
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  4. 4. NCOA Communities<br />
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  6. 6. #2: Fee-Based Programs<br />American Lung Association<br />
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  10. 10. #3: Partnerships<br />Save Japan Dolphins/ The Cove Movie<br />
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  16. 16. #4: Advertisement<br />
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  19. 19. #5: Events<br />
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  25. 25. Areas for Strategic Discussion<br />Questions for Your Organization<br />
  26. 26. Do We Have the Right Mindset?<br />
  27. 27. Partnerships<br />
  28. 28. What Do We Define as Engagement?<br />Cause-Based Environment ($)<br />Target Users <br />Dialogue/Activity<br />Sponsorship/Donations ($)<br />
  29. 29. What’s the Goal? What’s the Path?<br /><ul><li> Social networking itself is not the goal
  30. 30. Money itself is not the goal
  31. 31. Do we have a strategic plan?
  32. 32. Do we have a tactical plan?
  33. 33. Do we have a project manager? </li></li></ul><li>What Will We Consider Success?<br />
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  35. 35. Metrics: <br />Page Views<br />Email<br />Followers <br />Retweets<br /># Blogs<br /># Discussions<br /># Signatures<br />ROI on hours/results<br />Create your own engagement score that you are disciplined in using!<br />
  36. 36. Are We Ready for Results?<br />
  37. 37. Do We Have Sustainable Growth?<br />
  38. 38. More Resources: <br />www.fundraisingeventseries.org<br />
  39. 39. -”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5th<br />www.etouches.com/socialsponsor<br />-Resources page for recorded webinars and papers<br />
  40. 40. Suzanne Carawan<br />etouches<br />Vice President, Nonprofit Practice<br />scarawan@etouches.com<br />203.403.9013<br />Li, Fb, Twitter: suzannecarawan<br />

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