Tutorial STARTup Live Pitch
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Tutorial STARTup Live Pitch

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This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format.

This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format.
Further information about startup live and other events could be found at http://www.starteurope.at

For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053

This slides are available under Creative Commons Attribution 3.0:

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Tutorial STARTup Live Pitch Tutorial STARTup Live Pitch Presentation Transcript

  • THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at
  • question
    can you do an elevator pitch?
  • Aaaaaahhhhhh
  • HOW
  • TO DO
  • A SUCCESSFUL
  • ELEVATOR PITCH
  • at
  • INTERESTED?
  • YES
  • What‘s an elevator pitch?
  • youridea…
  • a stage…
  • and an audience…
  • tobeinspired…
  • 3
    RULES
  • 90 seconds
  • media
    no
  • 3 keywordsandyourname
    to
    describe
    youridea
  • example…
  • IMPOSSIBLE?
  • NO
  • http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3
  • 7
    useful
    HINTs
  • STRUCTURE YOUR PITCH
    introduction
    problem
    vision
    idea
    soltuion
    requirements
    solution
    keywords
    background
  • in one sentence each…
  • introduceyourself
    and...
  • …your background
  • title your idea
  • INTEREST
    NAND
    IO
    thenGAIN ATTENT
    therefore you have to know: who’s
    your audienceand what specific
    interests and concerns do they have?
  • start with something catchy
    a rhetorical question,
    a picture, a story, an
    example or any exciting
    information.
  • picture your idea
    an effective elevator
    pitch is illustrative and tangible.
  • use picture language, comparisons and
    examples to activate positive connections with
    your audience.
  • describe the problem
    you want to solve
  • describe your vision
    an effective elevator
    pitch describes
    the solution
    by pointing out
    the benefits for
    the customers.
  • be different
    what makes your solution unique?
  • ACTION
    what will the solution require to get started:
    what people are you looking for?
    which skills should they have?
    which technology you want to use?
  • motivate yourpotential team partners:
    make clear that this is a unique chance to take
    a share in an awesome idea.
  • remember:
    every startup needs at least a
    developer,
  • remember:
    every startup needs at least a
    developer,
    artist,
  • remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
  • remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
    system admin and
  • remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
    systemadminand
    legal advisor!
  • WHAT‘s MORE…
  • MANAGE YOUR TIMEyou have 90sec
  • we recommend…
  • introduction 15sec
  • introduction 15sec
    problem30sec
  • introduction 15sec
    problem30sec
    vision30sec
  • introduction 15sec
    problem30sec
    vision30sec
    requirments 15sec
  • MAKE YOUR IDEA UNDERSTANDABLE
  • „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”
    Chris O’Leary
  • be concise
    An effective elevator pitch contains
    as few words as possible and does not go into
    too much unnecessary detail.
  • „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”
    Chris O’Leary
  • your pitch should be clearrather than being filled with …
    MBA-speak
    acronyms
    ten-dollar words
  • an effective elevator pitch
    can be understood by
    your grandparents too.
  • be consistent
    one message, one story.
  • APPEARANCE
    dress as usualand
    feel yourself comfortable
  • be confident
    have fun
    show passion
    show integrity
    YOUR ATTITUDE
  • EXAMPLE
  • watch a few example elevator pitches
    hereisone.
  • testyourpitch
    readmypitch?
  • keep your eyes shut while
    someone reads your text out loud
  • how did you feel?
    what did you imagine?
    did you stumble?
    I like
  • question
    canyou do an elevatorpitch?
  • email me: andreas@starteurope.at
    Questions?
  • Check out ourother Products
    http://www.starteurope.at