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THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at,[object Object]
question,[object Object],can you do an elevator pitch?,[object Object]
Aaaaaahhhhhh,[object Object]
HOW,[object Object]
TO DO,[object Object]
A SUCCESSFUL ,[object Object]
ELEVATOR PITCH ,[object Object]
at,[object Object]
INTERESTED?,[object Object]
YES,[object Object]
What‘s an elevator pitch?,[object Object]
youridea…,[object Object]
a stage…,[object Object]
and an audience… ,[object Object]
tobeinspired…,[object Object]
3,[object Object],RULES,[object Object]
90  seconds,[object Object]
media,[object Object],no,[object Object]
3 keywordsandyourname,[object Object],to,[object Object],describe,[object Object],youridea,[object Object]
example…,[object Object]
IMPOSSIBLE?,[object Object]
NO,[object Object]
http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3,[object Object]
7,[object Object],useful,[object Object],HINTs,[object Object]
STRUCTURE YOUR PITCH,[object Object],introduction,[object Object],problem,[object Object],vision,[object Object],idea,[object Object],soltuion,[object Object],requirements,[object Object],solution,[object Object],keywords,[object Object],background,[object Object]
in one sentence each…,[object Object]
introduceyourself,[object Object],and...,[object Object]
…your background,[object Object]
title your idea,[object Object]
INTEREST,[object Object],NAND,[object Object],IO,[object Object],thenGAIN ATTENT,[object Object],therefore you have to know: who’s ,[object Object],your audienceand what specific ,[object Object],interests and concerns do they have?,[object Object]
start with something catchy  ,[object Object],a rhetorical question, ,[object Object],a picture, a story, an ,[object Object],example or any exciting,[object Object],information.,[object Object]
picture your idea,[object Object],an effective elevator ,[object Object],pitch is illustrative and tangible.,[object Object]
use picture language, comparisons and ,[object Object],examples to activate positive connections with ,[object Object],your audience.,[object Object]
describe the problem ,[object Object],you want to solve,[object Object]
describe your vision,[object Object],an effective elevator ,[object Object],pitch describes ,[object Object],the solution ,[object Object],by pointing out ,[object Object],the benefits for ,[object Object],the customers.,[object Object]
be different,[object Object],what makes your solution unique?,[object Object]
ACTION,[object Object],what will the solution require to get started:,[object Object],what people are you looking for?,[object Object],which skills should they have?,[object Object],which technology you want to use?,[object Object]
motivate yourpotential team partners:,[object Object],make clear that this is a unique chance to take ,[object Object],a share in an awesome idea.,[object Object]
remember:,[object Object],every startup needs at least a,[object Object],developer,,[object Object]
remember:,[object Object],every startup needs at least a,[object Object],developer,,[object Object],artist,,[object Object]
remember:,[object Object],every startup needs at least a,[object Object],developer,,[object Object],artist,,[object Object],marketer,,[object Object]
remember:,[object Object],every startup needs at least a,[object Object],developer,,[object Object],artist,,[object Object],marketer,,[object Object],system admin and,[object Object]
remember:,[object Object],every startup needs at least a,[object Object],developer,,[object Object],artist,,[object Object],marketer,,[object Object],systemadminand,[object Object],legal advisor!,[object Object]
WHAT‘s MORE…,[object Object]
MANAGE YOUR TIMEyou have 90sec,[object Object]
we recommend…,[object Object]
introduction                        15sec,[object Object]
introduction                        15sec,[object Object],problem30sec,[object Object]
introduction                        15sec,[object Object],problem30sec,[object Object],vision30sec,[object Object]
introduction                        15sec,[object Object],problem30sec,[object Object],vision30sec,[object Object],requirments                       15sec,[object Object]
MAKE YOUR IDEA UNDERSTANDABLE,[object Object]
„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”,[object Object],Chris O’Leary,[object Object]
be concise,[object Object],An effective elevator pitch contains,[object Object],as few words as possible and does not go into ,[object Object],too much unnecessary detail.,[object Object]
„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”,[object Object],Chris O’Leary,[object Object]
your pitch should be clearrather than being filled with …,[object Object],MBA-speak,[object Object],acronyms,[object Object],ten-dollar words,[object Object]
an effective elevator pitch ,[object Object],can be understood by,[object Object],your grandparents too.,[object Object]
be consistent,[object Object],one message, one story.,[object Object]
APPEARANCE,[object Object],dress as usualand ,[object Object],feel yourself comfortable,[object Object]
be confident,[object Object],have fun,[object Object],show passion,[object Object],show integrity,[object Object],YOUR ATTITUDE,[object Object]
EXAMPLE,[object Object]
watch a few example elevator pitches ,[object Object],hereisone.,[object Object]
testyourpitch,[object Object],readmypitch?,[object Object]
keep your eyes shut while ,[object Object],someone reads your text out loud,[object Object]
how did you feel? ,[object Object],what did you imagine?,[object Object],did you stumble? ,[object Object],I like,[object Object]
question,[object Object],canyou do an elevatorpitch?,[object Object]
Tutorial STARTup Live Pitch
email me: andreas@starteurope.at,[object Object],Questions?,[object Object]
Check out ourother Products,[object Object],http://www.starteurope.at,[object Object]
Tutorial STARTup Live Pitch

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