THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at<br />
question<br />can you do an elevator pitch?<br />
Aaaaaahhhhhh<br />
HOW<br />
TO DO<br />
A SUCCESSFUL <br />
ELEVATOR PITCH <br />
at<br />
INTERESTED?<br />
YES<br />
What‘s an elevator pitch?<br />
youridea…<br />
a stage…<br />
and an audience… <br />
tobeinspired…<br />
3<br />RULES<br />
90  seconds<br />
media<br />no<br />
3 keywordsandyourname<br />to<br />describe<br />youridea<br />
example…<br />
IMPOSSIBLE?<br />
NO<br />
http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3<br />
7<br />useful<br />HINTs<br />
STRUCTURE YOUR PITCH<br />introduction<br />problem<br />vision<br />idea<br />soltuion<br />requirements<br />solution<br...
in one sentence each…<br />
introduceyourself<br />and...<br />
…your background<br />
title your idea<br />
INTEREST<br />NAND<br />IO<br />thenGAIN ATTENT<br />therefore you have to know: who’s <br />your audienceand what specifi...
start with something catchy  <br />a rhetorical question, <br />a picture, a story, an <br />example or any exciting<br />...
picture your idea<br />an effective elevator <br />pitch is illustrative and tangible.<br />
use picture language, comparisons and <br />examples to activate positive connections with <br />your audience.<br />
describe the problem <br />you want to solve<br />
describe your vision<br />an effective elevator <br />pitch describes <br />the solution <br />by pointing out <br />the b...
be different<br />what makes your solution unique?<br />
ACTION<br />what will the solution require to get started:<br />what people are you looking for?<br />which skills should ...
motivate yourpotential team partners:<br />make clear that this is a unique chance to take <br />a share in an awesome ide...
remember:<br />every startup needs at least a<br />developer,<br />
remember:<br />every startup needs at least a<br />developer,<br />artist,<br />
remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />
remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />system admin and<br />
remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />systemadminand<br />legal a...
WHAT‘s MORE…<br />
MANAGE YOUR TIMEyou have 90sec<br />
we recommend…<br />
introduction                        15sec<br />
introduction                        15sec<br />problem30sec<br />
introduction                        15sec<br />problem30sec<br />vision30sec<br />
introduction                        15sec<br />problem30sec<br />vision30sec<br />requirments                       15sec<...
MAKE YOUR IDEA UNDERSTANDABLE<br />
„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they ...
be concise<br />An effective elevator pitch contains<br />as few words as possible and does not go into <br />too much unn...
„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking abo...
your pitch should be clearrather than being filled with …<br />MBA-speak<br />acronyms<br />ten-dollar words<br />
an effective elevator pitch <br />can be understood by<br />your grandparents too.<br />
be consistent<br />one message, one story.<br />
APPEARANCE<br />dress as usualand <br />feel yourself comfortable<br />
be confident<br />have fun<br />show passion<br />show integrity<br />YOUR ATTITUDE<br />
EXAMPLE<br />
watch a few example elevator pitches <br />hereisone.<br />
keep your eyes shut while <br />someone reads your text out loud<br />
how did you feel? <br />what did you imagine?<br />did you stumble? <br />I like<br />
question<br />canyou do an elevatorpitch?<br />
email me: andreas@starteurope.at<br />Questions?<br />
Check out ourother Products<br />http://www.starteurope.at<br />
Tutorial STARTup Live Pitch
Tutorial STARTup Live Pitch
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Tutorial STARTup Live Pitch

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This is a tutorial for startup live participants and elevator pitch beginners. This guide is designed to convey the essentials of what you need to know, quickly, simply, and in a visual format.
Further information about startup live and other events could be found at http://www.starteurope.at

For the Russian Version follow this link: http://www.slideshare.net/vitakimov/elevator-pitch-2476053

This slides are available under Creative Commons Attribution 3.0:

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Tutorial STARTup Live Pitch

  1. 1. THE ARTof theElevator PitchA tutorial for STARTup LivebyAndreas Roettlandreas@starteurope.athttp://www.starteurope.at<br />
  2. 2. question<br />can you do an elevator pitch?<br />
  3. 3. Aaaaaahhhhhh<br />
  4. 4. HOW<br />
  5. 5. TO DO<br />
  6. 6. A SUCCESSFUL <br />
  7. 7. ELEVATOR PITCH <br />
  8. 8. at<br />
  9. 9. INTERESTED?<br />
  10. 10. YES<br />
  11. 11. What‘s an elevator pitch?<br />
  12. 12. youridea…<br />
  13. 13. a stage…<br />
  14. 14. and an audience… <br />
  15. 15. tobeinspired…<br />
  16. 16. 3<br />RULES<br />
  17. 17. 90 seconds<br />
  18. 18. media<br />no<br />
  19. 19. 3 keywordsandyourname<br />to<br />describe<br />youridea<br />
  20. 20. example…<br />
  21. 21. IMPOSSIBLE?<br />
  22. 22. NO<br />
  23. 23. http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3<br />
  24. 24. 7<br />useful<br />HINTs<br />
  25. 25. STRUCTURE YOUR PITCH<br />introduction<br />problem<br />vision<br />idea<br />soltuion<br />requirements<br />solution<br />keywords<br />background<br />
  26. 26. in one sentence each…<br />
  27. 27. introduceyourself<br />and...<br />
  28. 28. …your background<br />
  29. 29. title your idea<br />
  30. 30. INTEREST<br />NAND<br />IO<br />thenGAIN ATTENT<br />therefore you have to know: who’s <br />your audienceand what specific <br />interests and concerns do they have?<br />
  31. 31. start with something catchy <br />a rhetorical question, <br />a picture, a story, an <br />example or any exciting<br />information.<br />
  32. 32. picture your idea<br />an effective elevator <br />pitch is illustrative and tangible.<br />
  33. 33. use picture language, comparisons and <br />examples to activate positive connections with <br />your audience.<br />
  34. 34. describe the problem <br />you want to solve<br />
  35. 35. describe your vision<br />an effective elevator <br />pitch describes <br />the solution <br />by pointing out <br />the benefits for <br />the customers.<br />
  36. 36. be different<br />what makes your solution unique?<br />
  37. 37. ACTION<br />what will the solution require to get started:<br />what people are you looking for?<br />which skills should they have?<br />which technology you want to use?<br />
  38. 38. motivate yourpotential team partners:<br />make clear that this is a unique chance to take <br />a share in an awesome idea.<br />
  39. 39. remember:<br />every startup needs at least a<br />developer,<br />
  40. 40. remember:<br />every startup needs at least a<br />developer,<br />artist,<br />
  41. 41. remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />
  42. 42. remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />system admin and<br />
  43. 43. remember:<br />every startup needs at least a<br />developer,<br />artist,<br />marketer,<br />systemadminand<br />legal advisor!<br />
  44. 44. WHAT‘s MORE…<br />
  45. 45. MANAGE YOUR TIMEyou have 90sec<br />
  46. 46. we recommend…<br />
  47. 47. introduction 15sec<br />
  48. 48. introduction 15sec<br />problem30sec<br />
  49. 49. introduction 15sec<br />problem30sec<br />vision30sec<br />
  50. 50. introduction 15sec<br />problem30sec<br />vision30sec<br />requirments 15sec<br />
  51. 51. MAKE YOUR IDEA UNDERSTANDABLE<br />
  52. 52. „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”<br />Chris O’Leary<br />
  53. 53. be concise<br />An effective elevator pitch contains<br />as few words as possible and does not go into <br />too much unnecessary detail.<br />
  54. 54. „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”<br />Chris O’Leary<br />
  55. 55. your pitch should be clearrather than being filled with …<br />MBA-speak<br />acronyms<br />ten-dollar words<br />
  56. 56. an effective elevator pitch <br />can be understood by<br />your grandparents too.<br />
  57. 57. be consistent<br />one message, one story.<br />
  58. 58. APPEARANCE<br />dress as usualand <br />feel yourself comfortable<br />
  59. 59. be confident<br />have fun<br />show passion<br />show integrity<br />YOUR ATTITUDE<br />
  60. 60. EXAMPLE<br />
  61. 61. watch a few example elevator pitches <br />hereisone.<br />
  62. 62. testyourpitch<br />readmypitch?<br />
  63. 63. keep your eyes shut while <br />someone reads your text out loud<br />
  64. 64. how did you feel? <br />what did you imagine?<br />did you stumble? <br />I like<br />
  65. 65. question<br />canyou do an elevatorpitch?<br />
  66. 66.
  67. 67. email me: andreas@starteurope.at<br />Questions?<br />
  68. 68. Check out ourother Products<br />http://www.starteurope.at<br />

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