Tutorial Startup Weekend Pitch

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Tutorial Startup Weekend Pitch - Presentation Transcript

  1. THE ARTof theElevator PitchA tutorial for Startup WeekendsbyAndreasRoettlandreas@startvienna.atwww.startvienna.at
  2. question
    can you do an elevator pitch?
  3. Aaaaaahhhhhh
  4. HOW
  5. TO DO
  6. A SUCCESSFUL
  7. ELEVATOR PITCH
  8. at
  9. INTERESTED?
  10. YES
  11. What‘s an elevator pitch?
  12. youridea…
  13. a stage…
  14. and an audience…
  15. tobeinspired…
  16. 3
    RULES
  17. 120 seconds
  18. media
    no
  19. 3 keywordsandyourname
    to
    describe
    youridea
  20. example…
  21. IMPOSSIBLE?
  22. NO
  23. http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3
  24. 7
    useful
    HINTs
  25. STRUCTURE YOUR PITCH
    introduction
    problem
    vision
    idea
    soltuion
    requirements
    solution
    keywords
    background
  26. in one sentence each…
  27. introduceyourself
    and...
  28. …your background
  29. title your idea
  30. INTEREST
    NAND
    IO
    thenGAIN ATTENT
    therefore you have to know: who’s
    your audienceand what specific
    interests and concerns do they have?
  31. start with something catchy
    a rhetorical question,
    a picture, a story, an
    example or any exciting
    information.
  32. picture your idea
    an effective elevator
    pitch is illustrative and tangible.
  33. use picture language, comparisons and
    examples to activate positive connections with
    your audience.
  34. describe the problem
    you want to solve
  35. describe your vision
    an effective elevator
    pitch describes
    the solution
    by pointing out
    the benefits for
    the customers.
  36. be different
    what makes your solution unique?
  37. ACTION
    what will the solution require to get started:
    what people are you looking for?
    which skills should they have?
    which technology you want to use?
  38. motivate yourpotential team partners:
    make clear that this is a unique chance to take
    a share in an awesome idea.
  39. remember:
    every startup needs at least a
    developer,
  40. remember:
    every startup needs at least a
    developer,
    artist,
  41. remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
  42. remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
    system admin and
  43. remember:
    every startup needs at least a
    developer,
    artist,
    marketer,
    systemadminand
    legal advisor!
  44. WHAT‘s MORE…
  45. MANAGE YOUR TIMEyou have 120sec
  46. we recommend…
  47. introduction 15sec
  48. introduction 15sec
    problem 45sec
  49. introduction 15sec
    problem 45sec
    vision 45sec
  50. introduction 15sec
    problem 45sec
    vision 45sec
    requirments 15sec
  51. MAKE YOUR IDEA UNDERSTANDABLE
  52. „there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”
    Chris O’Leary
  53. be concise
    An effective elevator pitch contains
    as few words as possible and does not go into
    too much unnecessary detail.
  54. „while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”
    Chris O’Leary
  55. your pitch should be clearrather than being filled with …
    MBA-speak
    acronyms
    ten-dollar words
  56. an effective elevator pitch
    can be understood by
    your grandparents too.
  57. be consistent
    one message, one story.
  58. APPEARANCE
    dress as usualand
    feel yourself comfortable
  59. be confident
    have fun
    show passion
    show integrity
    YOUR ATTITUDE
  60. EXAMPLE
  61. watch a few example elevator pitches
    hereisone.
  62. testyourpitch
    readmypitch?
  63. keep your eyes shut while
    someone reads your text out loud
  64. how did you feel?
    what did you imagine?
    did you stumble?
    I like
  65. question
    canyou do an elevatorpitch?
  66. email me: andreas@startvienna.at
    Questions?
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