THE ARTof theElevator PitchA tutorial for Startup WeekendsbyAndreasRoettlandreas@startvienna.atwww.startvienna.at

questioncan you do an elevator pitch?

Aaaaaahhhhhh

HOW

TO DO

A SUCCESSFUL

ELEVATOR PITCH

at

INTERESTED?

YES

What‘s an elevator pitch?

youridea…

a stage…

and an audience…

tobeinspired…

3RULES

120 seconds

mediano

3 keywordsandyournametodescribeyouridea

example…

IMPOSSIBLE?

NO

http://www.youtube.com/watch?v=PjQHnn7avbM&feature=PlayList&p=37AF16E3D666A1A9&index=3

7usefulHINTs

STRUCTURE YOUR PITCHintroductionproblemvisionideasoltuionrequirementssolutionkeywordsbackground

in one sentence each…

introduceyourselfand...

…your background

title your idea

INTERESTNANDIOthenGAIN ATTENTtherefore you have to know: who’s your audienceand what specific interests and concerns do they have?

start with something catchy a rhetorical question, a picture, a story, an example or any excitinginformation.

picture your ideaan effective elevator pitch is illustrative and tangible.

use picture language, comparisons and examples to activate positive connections with your audience.

describe the problem you want to solve

describe your visionan effective elevator pitch describes the solution by pointing out the benefits for the customers.

be differentwhat makes your solution unique?

ACTIONwhat will the solution require to get started:what people are you looking for?which skills should they have?which technology you want to use?

motivate yourpotential team partners:make clear that this is a unique chance to take a share in an awesome idea.

remember:every startup needs at least adeveloper,

remember:every startup needs at least adeveloper,artist,

remember:every startup needs at least adeveloper,artist,marketer,

remember:every startup needs at least adeveloper,artist,marketer,system admin and

remember:every startup needs at least adeveloper,artist,marketer,systemadminandlegal advisor!

WHAT‘s MORE…

MANAGE YOUR TIMEyou have 120sec

we recommend…

introduction 15sec

introduction 15secproblem 45sec

introduction 15secproblem 45secvision 45sec

introduction 15secproblem 45secvision 45secrequirments 15sec

MAKE YOUR IDEA UNDERSTANDABLE

„there is no point in trying to close the deal if the audience doesn’t understand what you are talking about and why they should care.”Chris O’Leary

be conciseAn effective elevator pitch containsas few words as possible and does not go into too much unnecessary detail.

„while you no doubt love, are fascinated by, and are passionate about what you are doing and could spend hours talking about it, most people aren’t like you. ”Chris O’Leary

your pitch should be clearrather than being filled with …MBA-speakacronymsten-dollar words

an effective elevator pitch can be understood byyour grandparents too.

be consistentone message, one story.

APPEARANCEdress as usualand feel yourself comfortable

be confidenthave funshow passionshow integrityYOUR ATTITUDE

EXAMPLE

watch a few example elevator pitches hereisone.

testyourpitchreadmypitch?

keep your eyes shut while someone reads your text out loud

how did you feel? what did you imagine?did you stumble? I like

questioncanyou do an elevatorpitch?

email me: andreas@startvienna.atQuestions?