presentation technic communication. This is what Steve Job do during his show

1. 3 Stage Of Drama
Farie Arief Rahman, S.Sos, M.M..

2. Here is What Must To Be
Your Principal

3. #1You Do NOTSelling a Stuff

4. #2 You Do NOTSelling a Service

6. So, What You`re Gonna
Speak About??

8. Principle
Four:
Sell
dreams,
not
products.
Your customers don’t care about your product, your company or your brand. They
care about themselves, their hopes, their dreams, their ambitions. Help them fulfill
their dreams and you will them over.

10. ATCHUNG
“The important things that you
should do for making your
presentation being more dramatics
is you must have a story to tell
before you create slide for your
power point”
-Cliff Atkinson-

11. ATCHUNG
STOP TALKING LIKE A
ROBOT OR SOME IDIOTS!!
YOU MUST TALK JUST LIKE
YOU TELL A STORY FOR
THE OTHERS.
-STORY TELLING TECHNIQUE-

12. What should happen
in the first 5 minutes
of your presentation?

13. #First – You must been kind of
mysterious person

14. AND ALSO amazing

15. Do Not Be Like This

16. Or THIS

17. Especially This (DON’T)

18. THE AUDIENCE OUTCOMES That You
Must GET in The FIRST 5
MINUTES OF YOUR PRESENTATION

20. Audience Outcomes – Smilling
To You

22. But If You Failed In
The First Five Minutes

23. This will gonna be on your
next OF Five Minutes…

24. Or This

26. Terrible Mistakes

27. The worse Thing will gonna happen IF Your
Audience is Start To being NARSIS

28. So What Do You Have
To Do In The First of 5
Minutes??

29. Develop a Messianic
Sense of Purpose

30. CREATE A TIMELINE !!!!

31. TIMELINE =
BEST POINT =
FIRST STATEMENT =
YOUR IDEA
#1

32. YOUR TIMELINE SHOULD BE
A SIMPLE WORDS. CREATE
YOUR TIMELINE JUST LIKE
ON TWITTER (MORE LESS 140
CARACTER)

33. YOUR TIMELINE MUST BE
TAKING THE AUDIENCE
ATTENTION.
THIS WILL GIVE THEM A REASON
LISTEN TO YOU FOR A FURTHER.

34. Say A passionate statement to the
audience.
Ex: “I`m very excited on this idea
(product, initiative, features, etc),
because ….”
ELABORATE YOUR TIMELINE
#2

35. Some managers are uncomfortable with expressing
emotion about their dreams, but it’s the passion and
emotion that will attract and motivate others.
– Jim Collins, Built to Last

36. GIVE YOUR AUDIENCE THREE
KEYNOTE
THE KEYNOTE MUST BE EASY TO
REMEMBER, SO YOU DON’T HAVE
INK YOUR BODY!
The keynote are the reason for your
timeline and passionate statement.
ELABORATE YOUR TIMELINE
#2

37. Use Metaphore and Analogy
Metaphore is a word or phrase which
describe a thing and use to explained
another thing for a comparison.
Ex: “raise = Flying in the sky”
Analogy is comparison beetween two
different things to highlight the same
field.
Ex: “Bodyguard = Right Hands”
ELABORATE YOUR TIMELINE
#2

38. SECOND OF FIVE
MINUTES

41. SECOND OF FIVE
MINUTES

42. Experience + Testimony =
Incredible Story

43. Plan in Analog

44. Visualize, plan and create ideas
on paper (or whiteboards) well
before they open the
presentation slide.

45. NUMBERS ARE
EVERYTHING
Say all things with a number as posibble.

46. THINKING
SKETCHING
SCRIPTING
90
HOURS
30
SLIDES
BUILDING
SLIDES
REHEARSING
Design experts recommend that presenters spend
the majority of their time thinking, sketching and
scripting.
Nancy Duarte recommends that a presenter spend
90 hours creating an hour long presentation with 30
slides.
But only one third of that time is spent building
slides. Another third is rehearsing, but the first third is
spent collecting ideas, organizing ideas, and
sketching the story.

47. STAGE 2
USING VISUAL

48. Eliminate clutter
Strikingly simple, highly visual and
completely devoid of bullet points.

49. Simplicity is the ultimate sophistication.
–Steve Jobs

50. No bullet points. Ever. New research
into cognitive functioning—how the
brain retains information--proves that
bullet points are the least effective
way to deliver important information.

51. Average PPT Slide:40 words
John Medina says the average PPT
slide has forty words.

52. BIRD
Researchers have discovered that
ideas are much more likely to be
remembered if they are presented as
pictures instead of words or pictures
paired with words.

53. Picture Superiority Effect (PSE)
Psychologists call it: Picture Superiority Effect

54. BIRD
10% 65%
If information is presented orally, people
remember about 10% of the content 72 hours
later. That figure goes up to 65% if you add a
picture.

55. B
According to John Medina, your brain
interprets every letter as a picture so wordy
slides literally choke your brain.

56. #STAGE 3 DRAMATIC ending
(Delivering The
Message)

59. OPEN POSTURE

60. HAND
GESTURE

61. Practice make perfect

62. Quality and Excellence

63. Wear the Appropriate Costume

67. TASK 1
O Get timeline, idea, and keynote for this
product/
Service/Program/Concept/Report/Project
below:
O Pepsodent tooth paste
O Panasonic 3D Television 32”
O Komisi Pemberantasan Korupsi
O ISS Housekeeping Service
O Karnaval SCTV
O Dasyat Award
O Increasing APBN Project
O The company Income Statement

68. example
O THEME: Selling the Network
O TIMELINE: Friendship isn’t a big thing. It’s a
million little thing.
O SELLING IDEA: What if, you with your
bestfriend in all moment that you got.
O Keynote: Do conversation with more than one
person, on your face.
O Linked with facebook to chat and
video
O PRODUCT: SKYPE

69. example
O THEME: Im Selling The Future
O TIMELINE: People go to school are’nt because want
to be a cleaver or chasing the title that they will earn.
Its because they concern about the future
O SELLING IDEA: If your intention going to college is to
get a job. Well hear this, I wiil give you a job before
you graduate your college. Hows about that?
O KeyNote: LP3I Guarrated all the student have a job
before they graduated.
O The payment can be instalment
O We have in-focus on each class
O PRODUCT: LP3I

70. example
O THEME: Im Selling The Suite..
O TIMELINE: Its not about the high, its not about
the areas, its not about, the interior. Its about
the comfort
O SELLING IDEA: What if I combine all of your
dreams and your fantasy about fast riding like
a superman but without shacking…
O KeyNote: Audi's all-wheel-drive system
O The Interior are made by most
valuable material
O PRODUCT: AUDY

71. example
O THEME: Selling The MP3 Player
O TIMELINE: iPod, One Thousand Songs in
your pocket
O Selling idea: Its Your Hobby in your
pocket, its your style in your pocket, its
your life spirit in your pocket.
O Keynote: Apple New iPod Player Puts
1000 Songs in your Pocket
O PRODUCT: iPod

72. TASK 2
O Group presentation:
O Each group have 30 minute show
performance
O Each person in the group must show the
presentation
O Each person performance must give the
timeline, idea, keynote, and good slide.

73. Assessment Criteria(its for
personal)
O Story:
1. Timeline
2. Idea
3. Keynote
O Metaphore + Analogy
O Body language (Eye contact, hand
gesture, etc)
O slide

74. DON’T FORGET TO SMILE