This document provides tips for creating effective marketing videos. It emphasizes that videos should tell a story in 60-90 seconds to engage audiences. Stories are important, but they must be concise and focus on why your business exists rather than just what it does. Crafting an effective video script requires getting clear on your message and focusing on your target audience. Outsourcing video production allows taking advantage of a company's expertise in distilling your information concisely. The style of video should match your business personality and goals.

1. T H E M O S T P O W E R F U L
M A R K E T I N G T O O L
F O R Y O U R B U S I N E S S .
Y O U R S H O R T C U T T O U N F O R G E T T A B L E .V

2. In 2016, saying,
"It's the year of the video."
is a bit like saying,
"IT'S THE YEAR OF THE WATCH."

3. NOT ALL VIDEOS
ARE CREATED EQUALLY.
BUT...

4. Videos designed to attract a
NEW audience should be short
and light with a focus on
STORYTELLING.

5. People will forget what you said,
people will forget what you did,
but people will never forget
how you made them FEEL.

6. Logic Makes People Think.
Emotion Makes People Act.

7. STORIES MATTER!

8. OK. Stories are important.
YOU GET IT.
Here's the hard part.
You need to tell your story in
60 - 90 SECONDS.
MAX!

9. WOW
Harsh!

10. TIME IS EVERYTHING!
1. This isn't relevant to me.
2. You're BORING me to tears.
3. That's WAY TOO LONG! NO!
Top Three Reasons People DON'T
Watch Your Video.

11. YOU CAN
DO IT!

12. The objective behind any
pitch is NOT to overwhelm
your audience with
information.
It's designed to make them
want MORE...

13. Everything is simple,
until you make it
COMPLICATED.

14. Confused
people
SAY NO!

15. One of the most overlooked
BENEFITS of making a video
for your business, is the act
OF GETTING REALLY CLEAR
ON YOUR MESSAGE.

16. POP
QUIZ!

17. How would you pitch your business to
someone who didn't know anything
about it?

18. Now ask three people you work
with to do the same.

19. Chances are:
You heard three different pitches.
Every pitch focused on WHAT YOU
DO, rather than WHY you do it.
or
BOTH ARE HARMING YOUR BRAND.

20. Consider this Example.
"We are an Accounting firm
specialising in Tax, Advisory and
Wealth Management."
I would say, "You're just like every
other Accounting firm."

21. What if you said,
"We are an Accounting firm that takes a
holistic approach to managing your
business, from strategy to
implementation. We're more like a
business partner than a service provider."
I would say, "Wow! That's exactly
what I need."

22. Your story needs to be one that
shows and strikes a
chord in the
and of your target
audience.
empathy
meaningful hearts
minds

23. Crafting your story and video
script can be a difficult process.

24. YOU'RE TOO CLOSE TO IT.
BECAUSE,

25. One of the BENEFITS of using
a video production company
is their expertise in copy
writing and distilling your
information into bite-sized
chunks.

26. This helps you on
what's important to your
target audience, so you
can formulate a clear and
unified brand message.
FOCUS

27. This not only helps you
communicate better,
IT HELPS YOUR BOTTOM LINE.

28. A video is a
window to your
personality.
Choose your
style wisely.

29. V I D E O S T Y L E S
A N I M A T I O N
L I V E - A C T I O N
T A L K I N G H E A D
Animated videos have the power to
leave viewers in a tickled feel-good
frame of mind. Perfect for the
introductory explainer video.
If done well, a live-action video can
be very entertaining. There is no
better example than the Dollar Shave
Club video.
When it comes to marketing videos,
the talking head should be avoided.
It's best used with an audience that
already knows and trusts you.

30. N E E D S O M E H E L P ?
C O N T A C T U S .
Y O U R S H O R T C U T T O U N F O R G E T T A B L E .V
www.videopitch.com.au