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Dan O’Neill General Manager, Walton Sustainability Solutions Services Arizona
State University @WSSIatASU
John Trujillo Assistant Director of Public Works 

City of Phoenix @johnatrujillo 

Reimagining Cities: Resource Innovation
and Brand Platforms for the Future
#SB14sd
Reimagining Cities:!
Resource Innovation and
Brand Platforms for the
Future
Analyze data
Drive solutions – solar project
Solid waste employees travel more
than
7 million miles every year
– 

equivalent to going to the
moon and back 14
times.
The amount of trash Phoenix sends to the
landfill each year could fill Chase
Field 

Projected Population Growth
7.3
Million
people in 2050
Maricopa County
Population Growth
(in thousands)
2,000
3,500
5,000
6,500
8,000
2000 2010 2020 2030 2040 2050
Population
Year
Population
2014
Phoenix
National average
Phoenix’s new goal
Citywide diversion
rate
FY 2012-13
National avg.
diversion rate
2011
Citywide diversion rate
by 2020
16%
34%
40%
Citywide Goal
There’s no such thing as trash. There
are only resources.
1. Enhance the current solid waste programs to
encourage more sustainable practices.	

!
2. Increase sustainability communication and
education to residents and businesses.	

!
3. Establish a sustainability platform for businesses
partners and community leaders.

Focus Areas
1. The Power of Shared Values	

2. The Power of Story	

3. The Power of Co-Creation	

4. The Power of 360 Media	

5. The Power of Partnerships

5 Ways To Reach Beyond The Choir
Communication and outreach
!25
!
!
Website
Newsletters
P@YS
Listserve
Social Media
City-owned media
Community events Paid media
Community outreach
!33
For more information, latest news and tips, visit
phoenix.gov/ReimaginePhoenix
Take the Pledge!
Partnership Development
ASU Aerial
The New American University
The New American University
- Address major challenges!
- Create impactful solutions
newamericanuniversity.asu.edu
Wrigley Hall shot
Sustainability Solutions
Services!
!
Assemble teams to collaborate
with clients to deliver real,
practical, effective, affordable
sustainability solutions that
create public and private value.
v
Accelerate the global
transition to sustainable
resource management
Become a
partner
Create a
global hub
Share a
solution
vAVERSION PVUSD/Mayo/

Republic
vDIVERSION Grocery Food 

Scrap Program
vCONVERSION Ameresco Gas 

Technology
diminishes
tensions,
creating room 

to maneuver
Circular innovation system
Join the network.
!
Create a regional innovation hub.
!
Share your solution.
!
!
resourceinnovation.asu.edu
!51
REIMAGINE
REDESIGN
REGENERATE

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