Cocktails on the Titanic
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Cocktails on the Titanic

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A presentation and intro to a panel session on day 1 of State of the Map in Girona. Leads into an elevator pitch from 5 startups (winner was GeoFabrik)...

A presentation and intro to a panel session on day 1 of State of the Map in Girona. Leads into an elevator pitch from 5 startups (winner was GeoFabrik)
Just pretty pictures really, you had to be there to get the drift of the session

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  • Difficult to gauge the impact of current open data policesOpening up Ordnance Survey will have a range of impacts:Reducing revenues for some resellers and partnersFocussing attention on the costs of software and servicesStimulating usage of geographyThe opening of a wide range of central non personal govt data sets will is stimulating opportunities for geographers. There will be an even greater flurry of activity when Local Government is forced to follow suit as it surely will be in the next year
  • It feels as if everything is becoming open at the moment. The government’s recently published response to the OS consultation didn’t just make a load o OS data freely available as OpenData it also sprung a surprise on UK GI by making the OS the lead in the tech delivery of INSPIRE and by using an Open Source tech stack that will become freely availableImpactsProprietary software – no gravy trainServices – levels the playing fieldOpen source has definitely got a seal of approval from government who have been big customers of proprietary software. That does not in any way suggest that the traditional software vendors’ business models are terminally broken but it may suggest that they will need to adapt pretty quickly. There will certainly be some opportunities for new entrants within the services market to build businesses on top of open source initiatives.
  • The explosion of free (or apparently free) services on the internet has created an expectation that all digital content can and should be available free online. Media, music and a raft of information industries are wrestling with these expectations, the desire to access new delivery channels and the challenge of determining viable business models. GI is no exception as we have already seen!The culture of free also stimulates innovation both on the producer side and from consumers who appear to be increasingly willing to challenge the legal rights of content owners.BMR claim that 96% 0f 18-24 year olds have undertaken some form of illegal copying or downloadingEvery digital industry will have to wrestle with the challenges of defining value propositions that will sustain profitable business modelsThe widespread expectation of “free” is moving from the consumer web market to the business to business GI market. Open Source software and data has now become a viable alternative to proprietary models and whilst Open Source is not strictly free as business models are based on provision of services and support rather than licensing, that in itself will be highly disruptive to businesses focused on licensing and maintenance models. Consumer web mapping API’s that are apparently free (or have radically different cost recovery or justification models) have already encroached on several fields of activity for the GI industry (e.g. store locators, tracking and other real time data feeds). The entry of “professional” standard services businesses on top of the free API’s will increase competition in web presentation of corporate data. Additionally we can foresee the growth of “enterprise” or “paid for’ versions of the free API’s offering premium geo services and features to clients who already use other elements of their offerings (advertising, applications, platforms).
  • Tomas Edison may have been hoping for aphonagraph in every home, I am hoping for a google globe in every home or a precision GPS on every phone.Let’s have a quick look at some of the key technology changes that we foresee
  • But I am not a prophet of doom
  • I am much more of an eternal optimist who is fairly confident that the companies and professionals within UK GI will respond to the challenges and will prosper as the thirst for locational perspectives and applications explodes on the back of technological advances
  • You had better look for a new job!

Cocktails on the Titanic Presentation Transcript

  • 1. Cocktails on the titanic
    A conversation about business models in turbulent times
    Steven Feldman
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Meet the Carnegies & Rockefellers
  • 7. Lurking below deck …
  • 8. … you might find Sergey or …
  • 9.
  • 10. Icebergs ahead
  • 11.
  • 12. Open Data
  • 13. Source
  • 14. Free
  • 15. Disruptive Technolgies
  • 16. Someone turned the world upside down
  • 17.
  • 18.
  • 19.
  • 20. When so much is free can you persuade people to pay for anything geo?
    How do you make money from free? (other than advertising!)
    Can a startup make money from eyeballs?
    What impact do you think free and open data and services will have on your business
    How/why do you think OSM might change things?
    Audience?
  • 21. Christian Peterson
    Matthew Quinlan
    Randy Meech
    Robert Soden
    Roger Mueller
    Over to the panel
  • 22.
  • 23. Without a business model we are all
  • 24. Like 
  • 25. Don’t Like 
  • 26. Nasty
  • 27. So how do you make money?
    A business model might help
  • 28. Who are your customers?
  • 29. What are they buying?
  • 30. For how much?
    and how much margin do you make?
  • 31. Why will they buy it from you?
  • 32. Or is it the triumph of hope over sanity?
    Make it and they will come!
  • 33. The Elevator has arrived
  • 34. It’s 1 minute to midnight
  • 35.
  • 36. The Pitchers
    Raphael Volz
    JaakLaineste
    Jonathan Harley
    Felix Lamouroux
    FrederikRamm