Social Media For Business SUCKS

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John from ColderICE.com presents on Social Media Marketing from the eCommerce Summit 2010 in Las Vegas

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  • The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”
  • Social Media For Business SUCKS

    1. 1.
    2. 2. Special “Shout-Outs”<br />
    3. 3. Who are you dude?<br />
    4. 4. Who are you dude?<br />Can paperless billing<br />get me paid faster?<br />
    5. 5. A Social Media Experiment<br />WOULD YOU LIKE TO PARTICIPATE?<br />#ICENotes<br />LIVE OR AT HOME, PLEASE DO IT!<br />
    6. 6. Please Hold Your QuestionsTill The End<br />???<br />
    7. 7. Social Marketing for Business Sucks*<br />By: JohnLawson<br />ColderICE.com<br />Unless you know these 7 secrets<br />
    8. 8. S.M.a.a.T - Social Media as a Test<br />Objective research<br />Hundreds of test<br />Hundreds of apps<br />Educated Opinion<br />
    9. 9. A low cost solution of high end technology<br />Why Social Media?<br />
    10. 10. The Dell PC $6.5 Million Twitter Case Study<br />
    11. 11.
    12. 12. Sold $6.5 million <br /> On Twitter<br /> Worldwide Audience<br /> WOW!<br />
    13. 13.
    14. 14. Numbers are in Millions so this is $52,000,000,000<br />Billion with a B - in Net Revenue<br />
    15. 15. Pie Chart of Social Media’sContribution to Gross Profits <br />
    16. 16. Pie Chart of Social Media’sContribution to Gross Profits <br />
    17. 17. Perspective is Always Important <br />
    18. 18. For every $10,000.00 in Dell revenue<br />Only $1.00 comes from the social media of Twitter<br />Excuse me?<br />
    19. 19. The Dell PC $6.5 Million Twitter Case Study<br />
    20. 20. The media coverage was PRICELESS!<br />
    21. 21. Perspective is Always Important <br />
    22. 22. Who this talk is NOT for…<br />
    23. 23. He’s Content with “old way”He’s Not open to new ideasHe’s got 5-Star DSR’s so he “knows everything”<br />
    24. 24. Umm…Are you serious?<br />What kind of success are we talking about here, WTF?<br />
    25. 25. The Omarosa Golden Rule<br />“I’m not here to make friends”<br />
    26. 26. Social Media is FREE!<br />
    27. 27. Time is worth more than money, gold even diamonds!<br /> Very expensive<br /> Rare resource<br /> Unknown expiration date<br /> Should be counted in minutes <br />
    28. 28. Are You Smarter Than A 5th Grader?<br />...Statistically, NO!<br />
    29. 29. PLEASEStop Pitching<br />a pitch is a line of talk that attempts to persuade someone of something<br />
    30. 30. Rule<br />Make them an offer they can’t refuse<br />
    31. 31.
    32. 32.
    33. 33. Peer to PeerConnections<br />Talk to the movers and shakers in your industry<br />
    34. 34. It’s Best to Join a Group NOT Start One<br />
    35. 35. Facebook Fan Page<br /> Are you on Facebook?<br /> Are you a member of a Fan Page?<br /> Which one is your favorite? <br /> How often do you visit?<br /> What are the benefits to you?<br />
    36. 36. The Theory of “Thinships”<br />
    37. 37. A Proper Social Plan<br /> Have a definite purpose<br /> Be very specific<br /> Measurable<br /> Have a call to ACTION<br />
    38. 38. Social Espionage?<br />I know what you are doing as you do it<br />
    39. 39. Social Intelligence<br />
    40. 40. The Tool Chest<br />
    41. 41.
    42. 42.
    43. 43.
    44. 44.
    45. 45. Social Automation<br />The Hierarchy of Social Networks<br />
    46. 46.
    47. 47.
    48. 48.
    49. 49. The more you know the more you sell<br />CustomerAnalytics<br />
    50. 50.
    51. 51. Plug in from rapportive.com<br />
    52. 52.
    53. 53. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
    54. 54. HD VideosWork Best<br />
    55. 55.
    56. 56.
    57. 57.
    58. 58. Why Social Is So Cool For Us?<br />
    59. 59.
    60. 60. A<br />Story<br />
    61. 61.
    62. 62. K.I.S.S.Keep It Simple Stupid<br />
    63. 63. Sinking The 8 <br />
    64. 64. The 7 other balls don’t matter!…that’s the secret<br />
    65. 65. John Lawson<br />CEO 3rd Power Outlet<br /> Founder ColderICE.com<br />Get Slides & Notes<br /> go to:<br />SinkingThe8.com<br />ColderICE.com<br />Email: John@ColderICE.com<br />Twitter: @ColderICE<br />Facebook.com/ColderICE<br />The Atlanta Meetup<br />eCommerceMeetup.com<br />

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