1. Best Practices and So Much More!
Presented by Kelly Noble
Wednesday, October 19, 2011
2. • There are over 800 million active Facebook (500
million this time last year)
• Facebook supports over 70 languages
• 71.2% of the US web audience is on Facebook
• There are more than 350 million active users
currently accessing Facebook through their
mobile devices
Wednesday, October 19, 2011
3. Main Changes to Facebook Profiles
• Subscribe Feature
• Enhanced Lists
• New Security Features
• The Ticker
• Advanced Sharing
Wednesday, October 19, 2011
4. Subscribe Feature
• Now you can share with people even if you
are not friends.
• Only People who allow subscribe buttons on
their profile can have subscribers.
• You can subscribe to others even if you do
not allow subscriptions yourself.
• You can control what subscribers see and
don’t see.
Wednesday, October 19, 2011
5. Friend vs. Subscriber
• Can see what you post • Can only see what is publicly
• You see what they post posted
• You already subscribe to • Cannot see anything that is
friends not open to the public
• Have more privileges • You won’t see their updates in
your feed
Wednesday, October 19, 2011
7. Subscription Set Up
To allow subscriptions go to facebook.com/about/subscribe
After you accept subscriptions you will be prompted choose
who can comment on your posts and what notifications you
want to receive when new people subscribe.
Wednesday, October 19, 2011
11. Audience Selector
Public- Anyone can see these. These are also the updates that your subscribers will see in
their feeds.
Friends - Only your friends can see these updates.
Friends except Acquaintances - Facebook determines who you associated with the least and
calls these people “Acquaintances”. Only the people you interact with most will see these
updates.
Custom - Allows you to post only to specific people, exclude certain people or so no one can
see your post.
Wednesday, October 19, 2011
18. Facebook Page Best practices
• Create a Facebook Fan Page
• fb.com/page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/username
• Regular updates
• Always remember the 80/20 rule of
posting
Wednesday, October 19, 2011
19. Develop a Posting Plan
Goals: Attract a following of past customers, potential clients and
real estate professionals. We want to help our followers understand
how to finance and buy a home, sell a home or refinance a home.
Approach: Share a mix of helpful home owner and buyer tips,
market updates and overall happenings in the real estate market in
Colorado
Monday: Industry News
Tuesday: Sellers Tip
Wednesday: Buyers Tip
Thursday: Market Update
Friday: Local Events & News
Saturday: Question/Answer
Sunday: Motivational
Wednesday, October 19, 2011
20. Now What?
• Share exclusive Content
• Encourage fan Participation
• Reward Fans
• Handling Negative Feedback
Wednesday, October 19, 2011
21. Handling Negative
Feedback
• Engage in genuine dialogue
• Transparency is key
• Address negative feedback honestly &
openly but do not attack.
Wednesday, October 19, 2011
22. Grow your audience
• Start with who you know
• Work with your existing assets
• Cross promote (tagging)
• Use Facebook Ads
Wednesday, October 19, 2011
23. INTEGRATE FACEBOOK INTO THE MAIN WEBSITE HUB
Like Button
The Like button lets users share pages from your site back to their Facebook profile with one click.
Comments
The Comments plugin lets users comment on any piece of content on your site.
Like Box
The Like Box enables users to like your Facebook Page and view its stream directly from your website.
Registration
The registration plugin allows users to easily sign up for your website with their Facebook account.
Live Stream
The Live Stream plugin lets your users share activity and comments in real-time as they interact
during a live event.
Wednesday, October 19, 2011
24. Tagging 101
Here I have tagged Wember Inc in my message so
that this message not only shows up on my wall but
also to the Wember Inc. Wall. Also the tag becomes a
link to that page’s wall.
Steps:
1.Your PAGE must like the page you wish to tag prior to doing a tag.
2.Start typing your message and when you want to tag you use the “@”
sign. So if you wanted to tag Stellar247 you would type @stellar247.
3.Once you start typing the @username the page you wish to tag will
show up in the drop down menu. Select the page you want to tag.
4.Continue sharing your message as you normally would.
Wednesday, October 19, 2011
25. Facebook Ads
‣ Target by Demographics, location & Interest
‣ Very inexpensive (ads start at .10 per click!)
‣ Direct to Facebook Business page or outside link.
‣ Easy to use
‣ Choose to target based upon CPC (Cost Per Click) or
CPM (Cost Per Impression)
‣ Your ad can have up to 135 characters which is nearly
twice as much as Google.
Wednesday, October 19, 2011
26. Other FB Tips
• Now allowed 5000 characters for
postings
• Doing away with Discussions and
Reviews
• Required SSL
• No longer allowed to send massages to
fans
Wednesday, October 19, 2011
27. Give me a recommendation for this class
on LinkedIn and I’ll send you:
Facebook Cheat Sheet
LinkedIn Cheat Sheet
Full of helpful tips and glossary of terms!
linkedin.com/in/kellymnoble
Wednesday, October 19, 2011
28. Connect with me:
fb.com/stellar247
twitter.com/stellar247
linkedin.com/in/kellymnoble
StellarMediaMkt@gmail.com
Wednesday, October 19, 2011
