Facebook Marketing Workshop

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How to "lock down" your profile and set up a Facebook Fan Page to brand and market yourself and/or your business

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Facebook Marketing Workshop

  1. 1. Marketing Workshop by Jose Martínez-Garriga, JDJMG-Social Media/Public Relations © 2011 All Rights Reserved 1
  2. 2. Agenda •  How to “Lock Down” your FB profile•  How to create a FB Fan Page•  6-step formula for success © 2011 All Rights Reserved 2
  3. 3. •  800 mm active members* •  350 mm access via mobile device •  500 mm log on daily •  Average session time = 55 min. *Source:Insidefacebook.com© 2011 All Rights Reserved 3
  4. 4. © 2011 All Rights Reserved 4
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  6. 6. © 2011 All Rights Reserved 6
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  8. 8. Are you on facebook? © 2011 All Rights Reserved 8
  9. 9. 5 Reasons To Be On Facebook 1.  Grow a brand community of loyalist and advocates2.  Extend your brand into the social life of your customers3.  Extend the relevant reach of your communications4.  Build reputation and trust via communications5.  Build brand preference, loyalty and action through relevant engagement. © 2011 All Rights Reserved 9
  10. 10. Review your profile •  Anytime you edit your profile – a notice goes out to your friends on their News Feeds •  Tweak Privacy settings •  Hide your yr of birth •  Create Friends Lists © 2011 All Rights Reserved 10
  11. 11. Secure Browsing © 2011 All Rights Reserved 11
  12. 12. Friends Lists © 2011 All Rights Reserved 12
  13. 13. Create Friends Lists•  Control which of your friends see what content you publish•  Filter your News Feeds•  Control who can see that you’re available on Facebook Chat © 2011 All Rights Reserved 13
  14. 14. Friends Lists •  Smart Lists – update automatically based on your profile info you have in common with friends like school, job, or city•  Custom Lists – you choose who goes into these lists and what privacy restrictions apply © 2011 All Rights Reserved 14
  15. 15. © 2011 All Rights Reserved 15
  16. 16. Share with the Right People © 2011 All Rights Reserved 16
  17. 17. © 2011 All Rights Reserved 17
  18. 18. Privacy Settings © 2011 All Rights Reserved 18
  19. 19. © 2011 All Rights Reserved 19
  20. 20. Personal vs. BusinessIt’s your choice:  Use your profile for known friends/family.  Secure your privacy settings.  Create a Fan Page for business OR  Use your profile for professional networking, extended community and personal.  Make use of Friend List to determine who sees what content © 2011 All Rights Reserved 20
  21. 21. © 2011 All Rights Reserved 21
  22. 22. “Locked Down” Profile © 2011 All Rights Reserved 22
  23. 23. © 2011 All Rights Reserved 23
  24. 24. What You Need To Know About Facebook Fan Pages•  Your Facebook Fan Page will be tied to your personal profile as the ADMIN of your Fan Page•  Facebook Fan pages are public – anyone can find and view your page whether they are logged into Facebook or not.•  All content posted on your Facebook Fan page gets indexed on Google. © 2011 All Rights Reserved 24
  25. 25. What You Need To Know About Facebook Fan Pages•  You can target your posts by location and language•  You can add applications to your page – including custom content, video & graphics•  You can add additional ADMINS – all ADMINS have equal rights © 2011 All Rights Reserved 25
  26. 26. Fan Page Marketing SuccessSet Clear Objectives   DESIGN   CONTENT   PROMOTION   ENGAGEMENT   CONVERSION   TRACK & MEASURE © 2011 All Rights Reserved 26
  27. 27.   DESIGN•  Increase conversions•  Inviting, compelling•  Visitors feel in the right place•  Provide an “experience” – not just a static page•  Interactive•  Keep it fresh © 2011 All Rights Reserved 27
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  31. 31. Apps To Add •  iFrame •  iwipa •  Networked Blogs •  Twitter app •  LinkedIn •  Slideshare There are many more… © 2011 All Rights Reserved 31WWW.JMG-SMPR.COM
  32. 32. © 2011 All Rights Reserved 32WWW.JMG-SMPR.COM
  33. 33. © 2011 All Rights Reserved 33WWW.JMG-SMPR.COM
  34. 34. © 2011 All Rights Reserved 34WWW.JMG-SMPR.COM
  35. 35. Photostrip •  Five latest uploaded or tagged photos •  Does not include fan photos •  Include “Call To Action” on your images © 2011 All Rights Reserved 35WWW.JMG-SMPR.COM
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  39. 39. © 2011 All Rights Reserved 39
  40. 40.   CONTENT•  50/50 Sources of OPC•  Your + Other •  Blogs Peoples Content •  Ezine @rticles •  Smartbrief.com •  TweetMeme.com •  Google Alerts •  Twitter Lists •  Alltop.com © 2011 All Rights Reserved 40
  41. 41. What to post?Things of value to others•  Tips•  Questions•  How-to tutorials•  Polls•  Quotes•  Invitation to ask Questions © 2011 All Rights Reserved 41
  42. 42. NEWSFLASH!!!•  As many as 90% of Facebook users do not return to the fan page once they click the LIKE button•  They only see and interact with content in the News Feed! © 2011 All Rights Reserved 42
  43. 43.   PROMOTION•  Facebook Ads•  Link to Twitter, LinkedIn•  Facebook Social Plug Ins (LIKE, COMMENT, FAN BOX)•  Add to your email signature•  Use FB apps•  Add a WELCOME video•  Run a contest, giveaway © 2011 All Rights Reserved 43
  44. 44.   PROMOTION•  Get fans to join via SMS –  TEXT 32665 “fan username” or “like JMG.SMPR” without quotes•  Add a link on your personal profile & QR Code•  Use the SHARE button © 2011 All Rights Reserved 44
  45. 45.   ENGAGEMENT•  Non-fans land on a unique tab•  Wall tab shows Posts by page and fans•  Wall posts turned on (posts, videos, links, photos)•  Prompt Commenting•  Personalized•  Relevant content•  Variety of content•  Daily updates•  Manage Spam (Hidden Posts) © 2011 All Rights Reserved 45
  46. 46.   CONVERSION•  You must build tons of value, social equity•  Space out your offers•  Clear Call To Action•  Make it really easy for people to buy from you•  eCommerce apps: payvment, ecwid © 2011 All Rights Reserved 46
  47. 47. Shopping on Facebook © 2011 All Rights Reserved 47
  48. 48.   TRACK & MEASUREInsight Tab & email•  Track Daily Fan Engagement –  PER POST feedback% •  What you posted •  Impressions •  Number of Comments/Likes•  DAILY story feedback –  Total post likes, comments, unsubscribers © 2011 All Rights Reserved 48
  49. 49. Two most overlooked stats•  Unsubscribes (Hides) Insight > Interactions > Daily Story Feedback = purple graph•  Unlikes Insight > Users > Third chart down = New Likes Unlikes © 2011 All Rights Reserved 49
  50. 50. Questions?Jose Martínez-Garriga, JD Social Media/Public Relations jmartinezgarriga@gmail.com 972-832-6173 @jmartinezTX www.facebook.com/JMG.SMPR www.jmg-smpr.com © 2011 All Rights Reserved 50

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