Pimp My Profile - Build your profile like a bawss!

2,975 views
2,522 views

Published on

Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd and be the awesome person you know you are.

0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,975
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
90
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide
  • Used to be the case – not any more!
  • It’s who knows YOU
    Social media has flipped this on its head!
  • Lots of people know you and they’re all connected.
    You need to leverage them and build brand champions!
    But… social media is a big place. What do you know about yourself?
  • More importantly, what does the web know about you?
  • Personal: what OTHERS think of you – fam, friends, neighbors, acquaintances, classmates, coworkers
    Online: you get a say in the conversation. Who do YOU want to be? Chime in!
  • Who is this guy, anyway?
  • Have you done this?
    If not, you need to.
    So… google yourself now. What did you find?
  • Even if your public Facebook profile is screwed down tight, anyone can see images you’re tagged in by using graph search.
    Type “photos of person’s name” to see for yourself.
  • EVERYBODY has a social footprint.
    Few results = red flag
    What are you hiding?
    OR
    You are a nobody.
  • Be somebody!
    Industry expert
    Business owners
    Keynotes, workshops, break outs
    Associations, corporations, groups
    Choose keywords to define your brand
    Who you are
    What you do
    Why you’re special
  • HEADLINE
    Default–
    EVERYBODY can see this.
    Remember the LinkedIn search function
    Think “banner ad”
    Consider your top keywords
    CONTACT INFO -
    Personal URL
    Then link to your other profiles (twitter, email, phone)
    Want to be taken seriously? Use a photo. Don’t worry, a nicely composed smartphone pic will work fine.
  • SUMMARY
    FIRST THING THEY READ!
    This sets the tone. Give them a taste of who you are so they want to read more.
    Your passion, highlights, philosophy, something personal
  • EXPERIENCE
    This is NOT your job description – show how you delivered. Think results.
    What kinds of projects have you done?
    Any leadership roles or special assignments?
    Kick any ass?
    Write about that.
  • Build your Cred!
    Add your strengths
    Nix old ones
    Who endorses you? For what?
    Give endorsement love, get endorsement love
  • Have you done anything cool? Something that gives you some professional cred? Get it online!
    Link to something you have out there.
    Slideshare, youtube, flickr, website, blog, article, whatever.
  • Use same name across sites & media. Make it easy for people to recognize and remember you. This also helps with search.
  • Read your Linkedin email!
    Creepers welcome!
    See what kind of people are creeping on you. Watch what happens. The more you post and engage on LI, the more profile views you’ll get.
    It’s doing you
    a favor. Take advantage of it.
  • This is why Linkedin exists!
    Who should I connect with?
    Everybody you know!
    You never know who knows someone you know.
    Viva Kevin Bacon!
  • This is why Linkedin exists!
    Who should I connect with?
    Everybody you know!
    You never know who knows someone you know.
    Viva Kevin Bacon!
  • This is your chance to make a good impression.
    It shows that you care more to make a connection with someone than to mindlessly click a button.
  • ALWAYS personalize your request.
    ALWAYS personalize your response.
    You’ll make an impression!
    Make it brief: pay a compliment, mention a colleague, draw a connection.
    It can even be canned. Just say SOMETHING.
  • What kinds of stuff would be relevant to your peeps?
    Push it out to twitter too – it’s free and easy.
    Not sure what to say?
    Share an article
    Comment on a post
    Like an update
    Think keywords.
  • No go out and DO IT!
  • Keep track of your image. Questions such as “Are you findable?” and “Does your branding fit with your target organization?” are important when managing how you use social media. See where you stand:
    Google Alerts: Monitors where your name is turning up in searches
    OnlineID Calculator: Measures the consistency of your personal brand
    Klout: Assesses your level of social influence
  • Pimp My Profile - Build your profile like a bawss!

    1. 1. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    2. 2. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu In today’s world… It’s not _____ you know; it’s _____ you know.
    3. 3. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    4. 4. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    5. 5. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    6. 6. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu You = rock starYou = rock star
    7. 7. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    8. 8. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    9. 9. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    10. 10. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    11. 11. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    12. 12. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    13. 13. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu ““If you don’t like what’sIf you don’t like what’s being said, change thebeing said, change the conversation”conversation”
    14. 14. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Employers are sizing you up 93% check out social profiles 64% fence-sitters will REJECT you
    15. 15. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    16. 16. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    17. 17. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Here I am
    18. 18. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu I’m awesome
    19. 19. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu I do cool stuff
    20. 20. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu See? I told you
    21. 21. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Build Your Street Cred Add your strengths Nix old ones Boost new skills Who endorses you? For what? Give love, get love
    22. 22. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Link to Your Work!
    23. 23. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Say my name
    24. 24. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu CreepersCreepers gonnagonna creepcreep
    25. 25. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu My profile brings all the boys to the yard
    26. 26. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Six degrees…
    27. 27. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    28. 28. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Don’t be this guy
    29. 29. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Personalize It
    30. 30. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Leave a footprint
    31. 31. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Leave a footprint Proactive Share an article Pass along a lead Recommend a resource Extend an invitation Write a recommendation Publish a post Reactive Congratulate Like or comment Offer advice Follow up online
    32. 32. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Get out there!
    33. 33. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Publish a post
    34. 34. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Who’s there?
    35. 35. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    36. 36. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu All-Star Profile • 200x200 px photo • Current job title • 50 connections • 3 past & current jobs • Education • Skills & expertise
    37. 37. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Pimp it in five minutes 1. Do at least one: • Add or accept connections • Tweak your profile • Post something • Acknowledge your peeps’ activity • Check your creeper list 1. More time? Research prospects, read articles, search groups, target employers… whatever!
    38. 38. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    39. 39. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Great resources & help Linkedin Mashable Youtube Search tool Creep profiles
    40. 40. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
    41. 41. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Monitor your online rep Smart job search – defensive googling: http://www.huffingtonpost.com/susan-p-joyce/smart-job-search-s Reputation mgt & recovery: http://www.workcoachcafe.com/2012/12/03/job-search-reputation Google Alerts: https://www.google.com/alerts OnlineID Calculator: http://www.onlineidcalculator.com/index.php Klout: http://klout.com/home
    42. 42. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Useful job prep & search links What 80% employers do before an interview: http://www.huffingtonpost.com/susan-p-joyce/job- search-tips_b_4834361.html?utm_hp_ref=tw The muse https://www.themuse.com/ Social media mistakes http://time.com/money/3019899/10-facebook- twitter-mistakes-lost-job-millennials-viral/
    43. 43. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Tips & stuff How to write an invitation: http://blog.hubspot.com/marketing/customized-linkedin-invitation- template?utm_campaign=Marketing%20Blog%20on%20Social %20Media&utm_content=11478359&utm_medium=social&utm_source =linkedin Linkedin top ten tips, including blogging tip http://www.forbes.com/sites/lizryan/2016/03/04/ten-things-always-to-do- on-linkedin/2/#5d12fc71beeb
    44. 44. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu Fb privacy • http://newsroom.fb.com/news/2014/09/priv acy-checkup-is-now-rolling-out/ • Fb privacy settings: http://www.informationweek.com/strategic- cio/it-strategy/8-facebook-privacy-settings- to-check/d/d-id/1317950

    ×