Pimp My Profile - Linkedin profile-builder tips.
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Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd as the awesome person you ...

Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd as the awesome person you know you are.

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  • {"16":"Not your resume job description.\nWhat kinds of projects have you done? \nAny leadership roles or special assignments?\nKick any ass?\nWrite about that.\n","33":"Who should I connect with?\nEverybody you know!\nYou never know who knows someone you know.\nKevin Bacon\n","23":"Put your best assets first\nExperience, education, endorsements, projects, awards, recommendations\n","13":"DEFAULT –\nEVERYBODY can see this.\nRemember the LinkedIn search function\nThink “banner ad”\nConsider your top keywords\nCONTACT INFO -\nPersonal URL\nThen link to your other profiles (twitter, email, phone)\n","2":"used\n","3":"It’s who knows YOU\n","15":"FIRST THING THEY READ\nThis sets the tone. Give them a taste of who you are so they want to read more.\nYour passion, highlights, philosophy, something personal\n","4":"Build brand champions!\n","32":"Personalize EVERY request you send\nRespond to EVERY request you accept\n"}

Pimp My Profile - Linkedin profile-builder tips. Presentation Transcript

  • 1. Pimp My Profile Nobody’s gonna do it for you. Jeff Ebbing www.linkedin.com/in/jeffebbing/ Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 2. In the Age of Referral… It’s not _____ you know; it’s _____ you know. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 3. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 4. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 5. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 6. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 7. Who is this guy, anyway? Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 8. Google Yourself Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 9. Name it to claim it Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 10. Be somebody! Industry expert Business owners Keynotes, workshops, break outs Associations, corporations, groups Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 11. Your Personal Brand SEO Choose keywords to define your personal brand – Who you are – What you do – Why you’re special SEO = Skills & Expertise Optimization Fuel Linkedin’s search function Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 12. Marketing Brand You On LinkedIn Headline = Banner Ad Headshot = Trust Indicator Summary = Press Release Experience = Proof Points Skills and Expertise = Third Party Validation Status Updates = Billboards Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 13. Headline = Banner Ad Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 14. Headshot = Trust Indicator “When looking for candidates, I'm initially drawn to a picture…” - Every staffing director in the modern world Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 15. Summary = Press Release Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 16. Experience = Proof Points Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 17. Skills & Expertise Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 18. Build Your Street Cred Add your strengths or what you want build Remove old ones, things you don’t want to do Who endorses you? For what? Use to boost skills you want to see higher Endorse others, most will reciprocate Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 19. Let’s fix that. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 20. Link to Your Work! Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 21. Cross-pollenate! Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 22. Link it. Link it good. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 23. Organize Your Profile Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 24. Shuffle step. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 25. Status Updates = Billboards Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 26. On-Brand Status Updates Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 27. Digital Deposits = Stay Top Of Mind Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 28. Digital Deposits Proactive Share an article Pass along a lead Recommend a resource Extend an invitation Reactive Congratulate Take notice of an activity Offer advice/solutions Follow up online Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 29. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 30. Don’t be this guy Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 31. Personalize It Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 32. Be mine. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 33. Connect with current contacts Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 34. Thar’s gold in them thar searches! Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 35. Time to mine. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 36. Groups There’s something for everybody Don’t go crazy Engage! advice, status, smarts, content, traffic, clients, opportunities Viewers can see your groups Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 37. Messages Use to connect, share, compliment, seek advice Gotta be connected first* 1. 2. 3. 4. Have a good subject line/title Introduce yourself Get to the point quickly Wrap it up, say thanks * Paid Linkedin members can message anyone Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 38. Recommendations Specific aspect, skill, project, experience Proof and suggest tweaks Job switch/project completion Spread the love Reciprocate? Recommendations you write will show up on your profile too Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 39. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 40. All-Star Profile • • • • • • 200x200 px photo Current job title 50 connections 3 past & current jobs Education Skills & expertise Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 41. Pimp it in Five Minutes 1. Log on 2. Do at least one of the following: • Add or accept new connections • Tweak your profile • Update your status • Acknowledge your network’s activity • Check who’s viewed your profile 1. Log off 2. More time? Research prospects, read articles, search groups, target employers… whatever! Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 42. Take the Pimp It Pledge 1. Make a 21-day commitment and block the time 2. Update your Headline, Summary, and Skills 3. Flesh out your current and prior Experience 4. Post an on-brand status every week 5. Add 15 or more connections 6. Make at least one digital deposit every week Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 43. Great Resources & Help Linkedin Mashable Youtube Search tool Creep profiles HT to Sima Dahl for inspiring ME to pimp MY profile. Google her. She’s awesome. Jeff Ebbing www.linkedin.com/in/jeffebbing/
  • 44. Fin. Jeff Ebbing www.linkedin.com/in/jeffebbing/