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Pimp My Profile - Build your profile like a bawss!
The document provides advice on effective networking and managing one's online presence, particularly through platforms like LinkedIn. It emphasizes the importance of showcasing personal achievements, building a personal brand, and actively engaging with connections. Additionally, it includes tips for improving one's online image and offers resources for job seekers.
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Pimp My Profile - Build your profile like a bawss!
- 1. li: Jeff Ebbingt: jeff_ebbing jebbing@scciowa.edu
- 2. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Networking 101 It’s not _____ you know; it’s _____ you know.
- 3. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 4. li: Jeff Ebbingt: jeff_ebbing jebbing@scciowa.edu
- 5. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com You = rock starYou = rock star
- 6. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 7. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com It’s not vain. It’s active career and reputation management.
- 8. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Linkedin LOVES search. Linkedin NEEDS search. Feed it to rise in the ranks.
- 9. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com What are you hiding? Are you a digital hermit? Either way, bad news for you.
- 10. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 11. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Employers are sizing you up 93% check out social profiles 64% fence-sitters will REJECT you
- 12. li: Jeff Ebbingt: jeff_ebbing jebbing@scciowa.edu ““If you don’t like what’sIf you don’t like what’s being said, change thebeing said, change the conversation”conversation”
- 13. li: Jeff Ebbingt: jeff_ebbing jebbing@scciowa.edu
- 14. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Here I am Title? Yawn. Say something about your sexy, amazing self. Think keyword search.
- 15. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com I’m amazing What makes you amazing? Write that. Be yourself. Think keyword search.
- 16. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com I do cool stuff What problems did you solve? When were you a leader? How you did make it rain all up in herre. Think keyword search.
- 17. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com See? I told you
- 18. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Build Your Street Cred Add your strengths Nix old ones Boost new skills Who endorses you? For what? Give love, get love
- 19. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Add your stuff Show your amazing contributions to the amazing world of amazingness. Projects, blogs, websites…
- 20. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Say my name, say my name Cross platform consistency builds your personal brand & makes it easy to find you.
- 21. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com CreepersCreepers gonnagonna creepcreep
- 22. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Performance metrics.
- 23. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 24. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Six degrees…
- 25. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Don’t be this guy
- 26. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Personalize It Ditch the canned invite & reply when you accept a connection. It makes an excellent impression and takes near-zero effort.
- 27. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Leave a footprint
- 28. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Leave a footprint Proactive Share an article Recommend a resource Extend an invitation Write a recommendation Publish a post Reactive Congratulate Like or comment Offer advice Follow up online
- 29. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 30. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Write an article
- 31. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Publish a post
- 32. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com
- 33. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com All-Star Profile • Decent photo • Current job title • 50 connections • 3 past & current jobs • Education • Skills & expertise
- 34. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Pimp it in five minutes 1. Do one: • Add or accept connections • Tweak your profile • Post something • Acknowledge your peeps’ activity • Check your creeper list 1. More time? Research prospects, read articles, search groups, target employers… whatever!
- 35. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Great resources & help Linkedin Mashable Youtube Search tool Creep profiles
- 36. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Let’s connect Jeff Ebbing, Marketing Guy LI: Jeff Ebbing T: jeff_ebbing jeffebbing101@gmail.com More Slideshare.net love
- 37. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Monitor your online rep Smart job search – defensive googling: http://www.huffingtonpost.com/susan-p-joyce/smart-job-search-strateg Reputation mgt & recovery: http://www.workcoachcafe.com/2012/12/03/job-search-reputation-man Google Alerts: https://www.google.com/alerts OnlineID Calculator: http://www.onlineidcalculator.com/index.php Klout: http://klout.com/home
- 38. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Useful job prep & search links What 80% employers do before an interview: http://www.huffingtonpost.com/susan-p-joyce/job-search- tips_b_4834361.html?utm_hp_ref=tw The muse https://www.themuse.com/ Social media mistakes http://time.com/money/3019899/10- facebook-twitter-mistakes-lost-job-millennials-viral/
- 39. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Tips & stuff How to write an invitation: http://blog.hubspot.com/marketing/customized-linkedin-invitation- template?utm_campaign=Marketing%20Blog%20on%20Social %20Media&utm_content=11478359&utm_medium=social&utm_ source=linkedin Linkedin top ten tips, including blogging tip http://www.forbes.com/sites/lizryan/2016/03/04/ten-things- always-to-do-on-linkedin/2/#5d12fc71beeb
- 40. li: Jeff Ebbingt: jeff_ebbing jeffebbing101@gmail.com Fb privacy http://newsroom.fb.com/news/2014/09/privacy-checkup-is-now- rolling-out/ Fb privacy settings: http://www.informationweek.com/strategic- cio/it-strategy/8-facebook-privacy-settings-to-check/d/d- id/1317950
- 41. li: Jeff Ebbingt: jeff_ebbing jebbing@scciowa.edu
Editor's Notes
- #3 Used to be the case – not any more!
- #4 It’s who knows YOU Social media has flipped this on its head!
- #5 Lots of people know you and they’re all connected. You need to leverage them and build brand champions! But… social media is a big place. What do you know about yourself?
- #6 Personal: what OTHERS think of you – fam, friends, neighbors, acquaintances, classmates, coworkers Online: you get a say in the conversation. Who do YOU want to be? Chime in!
- #7 Who is this guy, anyway?
- #8 Have you done this? If not, you need to. So… google yourself now. What did you find?
- #10 EVERYBODY has a social footprint. Few results = red flag What are you hiding? OR You are a nobody.
- #14 Be somebody! Industry expert Business owners Keynotes, workshops, break outs Associations, corporations, groups Choose keywords to define your brand Who you are What you do Why you’re special Jonathan Goldsmith
- #15 HEADLINE Default– EVERYBODY can see this. Remember the LinkedIn search function Think “banner ad” Consider your top keywords CONTACT INFO - Personal URL Then link to your other profiles (twitter, email, phone) Want to be taken seriously? Use a photo. Don’t worry, a nicely composed smartphone pic will work fine.
- #16 SUMMARY FIRST THING THEY READ! This sets the tone. Give them a taste of who you are so they want to read more. Your passion, highlights, philosophy, something personal
- #17 EXPERIENCE This is NOT your job description – show how you delivered. Think results. What kinds of projects have you done? Any leadership roles or special assignments? Kick any ass? Write about that.
- #18 Build your Cred! Add your strengths Nix old ones Who endorses you? For what? Give endorsement love, get endorsement love
- #21 Use same name across sites & media. Make it easy for people to recognize and remember you. This also helps with search.
- #25 This is why Linkedin exists! Who should I connect with? Everybody you know! You never know who knows someone you know. Viva Kevin Bacon!
- #26 This is your chance to make a good impression. It shows that you care more to make a connection with someone than to mindlessly click a button.
- #27 ALWAYS personalize your request. ALWAYS personalize your response. You’ll make an impression! Make it brief: pay a compliment, mention a colleague, draw a connection. It can even be canned. Just say SOMETHING.
- #31 What kinds of stuff would be relevant to your peeps? Push it out to twitter too – it’s free and easy. Not sure what to say? Share an article Comment on a post Like an update Think keywords.
- #38 Keep track of your image. Questions such as “Are you findable?” and “Does your branding fit with your target organization?” are important when managing how you use social media. See where you stand: Google Alerts: Monitors where your name is turning up in searches OnlineID Calculator: Measures the consistency of your personal brand Klout: Assesses your level of social influence