Linkedin is a super-powerful tool for professional networking. Yet many of us have crappy profiles. Here are some tips to de-crapify your profile and stand out from the crowd and be the awesome person you know you are. Boom.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Top of the Newsfeed to You, Sir – Ryan CazaresRodney Hess
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Top of the Newsfeed to You, Sir – Ryan CazaresRodney Hess
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
Lots of marketers blog. But only a tiny percentage of bloggers created hubs of interrelated content. But it’s exactly that kind of structure and persistence that separates the good from the great.
In this session, you’ll learn how to create and promote B2B lead generating content. We’re talking about niche content that combines the following:
Related Topics
Relevant Keywords
Multiple collaborators
Across multiple formats
On various sites and platforms
Winning the content game means going beyond the competition. But it’s not about more content; it’s about more connected content. Any other approach is just throwing spaghetti at the wall.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Seminar at the New Trends in Tourism Conference of the Gdansk Region Convention Bureau.
Title: Stop killing Social Media!
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: European Centre for Solidarity (ESC), Gdansk, Poland
Date: 31 Mar 2015, 12:15 - 13:15
Description:
Energizing and interactive session by Gerrit Heijkoop of How Can I Be Social (HCIBS). He will share his insights, tips and tricks on how to be successful in today’s bottom-up business world. Join him on his quest to stop marketers from Social Media advertising. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.
Our Group Profile, including vision, mission, history, values and financial highlights. Find out more about us on our website: http://www.sgs.com/en/Our-Company/About-SGS/SGS-in-Brief.aspx
Group Presentation - Capstone Course Walden UniversityMelanie Hannasch
Presentation developed for College Capstone Course and Final assignment. Content developed from group paper. Presentation design and completion done by Melanie Hannasch.
Team was awarded Industry Champion for best business management and practices as well as being invited to quarterly invitational as one of the highest ranked teams in a online business simulation scenario with multiple universities globally.
Lots of marketers blog. But only a tiny percentage of bloggers created hubs of interrelated content. But it’s exactly that kind of structure and persistence that separates the good from the great.
In this session, you’ll learn how to create and promote B2B lead generating content. We’re talking about niche content that combines the following:
Related Topics
Relevant Keywords
Multiple collaborators
Across multiple formats
On various sites and platforms
Winning the content game means going beyond the competition. But it’s not about more content; it’s about more connected content. Any other approach is just throwing spaghetti at the wall.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Seminar at the New Trends in Tourism Conference of the Gdansk Region Convention Bureau.
Title: Stop killing Social Media!
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: European Centre for Solidarity (ESC), Gdansk, Poland
Date: 31 Mar 2015, 12:15 - 13:15
Description:
Energizing and interactive session by Gerrit Heijkoop of How Can I Be Social (HCIBS). He will share his insights, tips and tricks on how to be successful in today’s bottom-up business world. Join him on his quest to stop marketers from Social Media advertising. These will be mixed with exercises to let you share your experiences, ask questions and apply new insights to your own situation.
Our Group Profile, including vision, mission, history, values and financial highlights. Find out more about us on our website: http://www.sgs.com/en/Our-Company/About-SGS/SGS-in-Brief.aspx
Group Presentation - Capstone Course Walden UniversityMelanie Hannasch
Presentation developed for College Capstone Course and Final assignment. Content developed from group paper. Presentation design and completion done by Melanie Hannasch.
Team was awarded Industry Champion for best business management and practices as well as being invited to quarterly invitational as one of the highest ranked teams in a online business simulation scenario with multiple universities globally.
Facebook Advertising: Big Ideas for Small Biz part 2Jeff Ebbing
Got a small biz? Thinking about launching a Facebook page? Tune in for part 2 and see what it takes to get up and running with paid promo. Check out part 1 to see how to start your page and learn content basics.
Facebook Advertising: Big Ideas for Small Biz part 1Jeff Ebbing
Got a small biz? Thinking about launching a Facebook page? Tune in for part 1 and see what it takes to get started. Follow up with part 2 to get the scoop on paid promo.
Spamalot: The Quest for the Holy Grail of Email MarketingJeff Ebbing
Email is not dead yet!
Witness this epic tale of how one brave marketer used email to boost college scholarship applications by developing a targeted email campaign for various audiences to reach goals and make an impact.
From Jeff Ebbing's presentation at NCMPR District V conference in September, 2016.
Facebook Advertising: Big Ideas for Small Business - Bigger & Businessier!Jeff Ebbing
Facebook is great for small business. This is part 2 of a 2 part preso. Part 1 focused on building your page and developing content.
Part 2 focuses on how to start using paid advertising to get the word out and build page likes so you can reach even more people.
Facebook Advertising: Big Ideas for Small BusinessJeff Ebbing
Facebook is great for small business - if you know what to do. Check out this preso for some tips on how to make your page and then use it to build a fanbase you can then use to advertise.
Yay!
Bad presentations use bullets. Lots and lots of bullets. Know who else uses lots of bullets? Arnold Schwarzenegger. Good presentations need three things: strong content, engaging slides and a commanding presenter.
Here are some tips to make a good presentation by becoming a STUPID CRAP PRO.
As you read the slides, be sure to use your best Terminator voice for maximum effect.
Marketing Army of One: epic win or epic fail?Jeff Ebbing
Are you a marketing department of one? I feel your pain. Check out this presentation. Maybe you'll find an idea that'll help you keep your spirits high, your work great, and your waist narrow.
11. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Employers are sizing you up
93% check out social profiles
64% fence-sitters will REJECT you
12. li: Jeff Ebbing t: jeff_ebbing jebbing@scciowa.edu
““If you don’t like what’sIf you don’t like what’s
being said, change thebeing said, change the
conversation”conversation”
14. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Here I am
Title? Yawn.
Say something about your
sexy, amazing self.
Think keyword search.
15. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I’m amazing
What makes you amazing?
Write that.
Be yourself.
Think keyword search.
16. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
I do cool stuff
What problems did you solve?
When were you a leader?
How you did make it rain all up
in herre.
Think keyword search.
17. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
See? I told you
18. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Build Your Street Cred
Add your strengths
Nix old ones
Boost new skills
Who endorses you? For what?
Give love, get love
19. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Add your stuff
Show your amazing
contributions to the amazing
world of amazingness.
Projects, blogs, websites…
20. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Say my name, say my name
Cross platform consistency
builds your personal brand &
makes it easy to find you.
21. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
CreepersCreepers
gonnagonna
creepcreep
22. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Performance metrics.
24. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Six degrees…
25. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Don’t be this guy
26. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Personalize It
Ditch the canned invite &
reply when you accept a
connection. It makes an
excellent impression and
takes near-zero effort.
27. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
28. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Leave a footprint
Proactive
Share an article
Recommend a resource
Extend an invitation
Write a recommendation
Publish a post
Reactive
Congratulate
Like or comment
Offer advice
Follow up online
33. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
All-Star Profile
• Decent photo
• Current job title
• 50 connections
• 3 past & current jobs
• Education
• Skills & expertise
34. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Pimp it in five minutes
1. Do one:
• Add or accept connections
• Tweak your profile
• Post something
• Acknowledge your peeps’ activity
• Check your creeper list
1. More time?
Research prospects, read articles, search groups,
target employers… whatever!
35. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Great resources & help
Linkedin
Mashable
Youtube
Search tool
Creep profiles
36. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Let’s connect
Jeff Ebbing, Marketing Guy
LI: Jeff Ebbing
T: jeff_ebbing
jeffebbing101@gmail.com
More Slideshare.net love
38. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Useful job prep & search links
What 80% employers do before an interview:
http://www.huffingtonpost.com/susan-p-joyce/job-search-
tips_b_4834361.html?utm_hp_ref=tw
The muse https://www.themuse.com/
Social media mistakes http://time.com/money/3019899/10-
facebook-twitter-mistakes-lost-job-millennials-viral/
39. li: Jeff Ebbing t: jeff_ebbing jeffebbing101@gmail.com
Tips & stuff
How to write an invitation:
http://blog.hubspot.com/marketing/customized-linkedin-invitation-
template?utm_campaign=Marketing%20Blog%20on%20Social
%20Media&utm_content=11478359&utm_medium=social&utm_
source=linkedin
Linkedin top ten tips, including blogging tip
http://www.forbes.com/sites/lizryan/2016/03/04/ten-things-
always-to-do-on-linkedin/2/#5d12fc71beeb
It’s who knows YOU
Social media has flipped this on its head!
Lots of people know you and they’re all connected.
You need to leverage them and build brand champions!
But… social media is a big place. What do you know about yourself?
Personal: what OTHERS think of you – fam, friends, neighbors, acquaintances, classmates, coworkers
Online: you get a say in the conversation. Who do YOU want to be? Chime in!
Who is this guy, anyway?
Have you done this?
If not, you need to.
So… google yourself now. What did you find?
EVERYBODY has a social footprint.
Few results = red flag
What are you hiding?
OR
You are a nobody.
Be somebody!
Industry expert
Business owners
Keynotes, workshops, break outs
Associations, corporations, groups
Choose keywords to define your brand
Who you are
What you do
Why you’re special
Jonathan Goldsmith
HEADLINE
Default–
EVERYBODY can see this.
Remember the LinkedIn search function
Think “banner ad”
Consider your top keywords
CONTACT INFO -
Personal URL
Then link to your other profiles (twitter, email, phone)
Want to be taken seriously? Use a photo. Don’t worry, a nicely composed smartphone pic will work fine.
SUMMARY
FIRST THING THEY READ!
This sets the tone. Give them a taste of who you are so they want to read more.
Your passion, highlights, philosophy, something personal
EXPERIENCE
This is NOT your job description – show how you delivered. Think results.
What kinds of projects have you done?
Any leadership roles or special assignments?
Kick any ass?
Write about that.
Build your Cred!
Add your strengths
Nix old ones
Who endorses you? For what?
Give endorsement love, get endorsement love
Use same name across sites & media. Make it easy for people to recognize and remember you. This also helps with search.
This is why Linkedin exists!
Who should I connect with?
Everybody you know!
You never know who knows someone you know.
Viva Kevin Bacon!
This is your chance to make a good impression.
It shows that you care more to make a connection with someone than to mindlessly click a button.
ALWAYS personalize your request.
ALWAYS personalize your response.
You’ll make an impression!
Make it brief: pay a compliment, mention a colleague, draw a connection.
It can even be canned. Just say SOMETHING.
What kinds of stuff would be relevant to your peeps?
Push it out to twitter too – it’s free and easy.
Not sure what to say?
Share an article
Comment on a post
Like an update
Think keywords.
Keep track of your image. Questions such as “Are you findable?” and “Does your branding fit with your target organization?” are important when managing how you use social media. See where you stand:
Google Alerts: Monitors where your name is turning up in searches
OnlineID Calculator: Measures the consistency of your personal brand
Klout: Assesses your level of social influence