How do you take an idea from that eureka moment to a fully working product and scalable web business? This talk from our Lightbulb to Launch event in London covers a bit about the work we do, how we help startups get started and design great products faster. Discover tips and techniques from lean startup, lean UX, behaviour engineering and branding.
27. •! Make your product human &
addictive:!
•! Define your product personality
(technology with soul!)!
•! Create guiding design principles!
•! Develop your ‘desire engine’!
29. Sample design principles!
1.! Start with user needs!
2.! Make the most frequent tasks easy &
less frequent tasks achievable.!
3.! Design for the 80%!
4.! Make the default settings smart!
5.! Design with data!
6.! Do the hard work to make it simple!
7.! Iterate. Then iterate again.!
30. ! “the desire engine is a framework
for manufacturing desire by guiding
users through a series of experiences
designed to create habits. The more
often users run through them, the
more likely they are to self-trigger.”"
Nir Eyal!
41. Do you have a problem worth solving?!
•! Who are your customers?!
•! Who will be your early adopters?!
•! How will you reach them?!
•! Design for everyone and you design
for no-one!
50. Have I built something people want?!
•! “Fake it, before you bake it”!
•! Test & learn:!
–! Create a prototype!
–! Landing pages!
–! Test pricing/monetisation!
•! Start with the core features (MVP)!
•! Experiment, the web is your lab!
•! What will you measure?!
51. “I don’t care how smart you are. "
Every design solution you put out there is
a hypothesis.”!
Jeff Gothelf, Proof NYC!
52. •! Play around with different models
for each customer segment!
•! Prioritise risks!
•! List riskiest assumptions!
•! Plan experiments!
53. “You don’t need code to test a software
product”!
Ash Maurya!
61. You’ve launched, now what?!
•! Don’t be a feature pusher!
•! 80% optimising, 20% new features!
•! Keep iterating!
•! Time to get investment/advisors/
mentors?!
•! Ongoing resources & costs!
•! Customer service/experience!
66. Start today!!
•! Do-it-yourself!
•! Sign up to Steve Blank’s Lean Launchpad "
http://spookstud.io/NevSwA!
•! Create your own leancanvas.com!
•! Use these AWESOME tools http://
spookstud.io/Nd2arT!
•! But don’t make the same mistakes as
others http://spookstud.io/P8RqaT !
•! Or sign up to our Kickstart workshop
http://www.spookstud.io./
kickstartworkshop!
•! !