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6 R’s
Cognitive Systems Era
Research (Discovery)
Augmented Performance
Readiness (Learning)
Recruiting (Jobs)...
T-Shaped Talent: Empathy

Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)

Deep in on...
Two Generations

Digital Immigrant
Born: 1989
Graduated College: 2013

3

Digital Native
Born: 2013
Enters College: 2031
Welcome to the new age of
platform technologies and
smarter service systems
for every sector of
business and society

nest...
IBM Platforms for Entrepreneurs

• Smarter Cities Intelligent Operations Center Platform
• IBM helping university startups...
IBM SSME Centennial Icon of Progress
IBM Smarter Planet

Students For Smarter Planet:
”I have MET the future, and its stud...
Think!
• The future is already here at universities, it is
just not yet well distributed
– With apologies to Gibson

• The...
Smarter Planet = Smarter Service Systems

INSTRUMENTED

INTERCONNECTED

INTELLIGENT

We now have the ability to
measure, s...
University: Four Missions
• Knowledge
– 1. Learning (Readiness)
– 2. Discovery (Research)
– 3. Engagement (Responsibility ...
Universities Matter #1
9
Japan

8

y = 0,7489x + 0,3534
R² = 0,719

7

China

Germany

% global GDP

6

5
France
4

United...
Universities Matter #2

…But it can be costly, American student loan debt is over $900M

10/22/2013

© IBM 2013 IBM Univer...
Universities Matter #3

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction ...
Universities Matter #4
What is a U-BEE? A local job creator/sustainer
Innovating “whole service” in all regions worldwide
...
On Campus IBMers
Up-Skill
Cycle

= New Venture
= Acquisition

= Graduates with
Smarter Planet skills

= IBMer moving from
...
~14B
Big Bang

Evolution of Natural Systems & Service Systems

(Natural
World)

Unraveling the mystery of evolving hierarc...
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Aascu 20131022 v1

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  • Synopsis:All the programs fall within the 6 R's of IBM University Programs (IBM UP)... R = Research (Awards: University Relations) R = Readiness (Skills: Academic Initiatives) R = Recruiting (Internships & Jobs: IBM Global Centers) R = Revenue (Solutions: Super-Computers to Asset/Risk Management) R = Responsibility (Volunteers: On Campus IBMers & Smarter Cities Challenge) R = Regions (Startups & Jobs: Smart Camp Challenge)Examples:Our best university relationships are when all 6 R's are active - some examples... NYU Center for Urban Science and Progress: http://cusp.nyu.edu/partners/ OSU Big Data Analytics Center: http://www.forbes.com/sites/tomgroenfeldt/2012/11/29/ibm-and-ohio-state-university-get-analytical/ KIT Karlsruhe Service Research Institute: http://www.ksri.kit.edu/Default.aspx?PageId=273&lang=enIBM University Programs (the 6 R’s of IBM UP) include:1. Research (ibm.com/university/awards)2. Readiness (ibm.com/developerworks/university/academicinitiative/)3. Recruiting (ibm.com/jobs or ibm.com/developerworks/university/students/)4. Revenue (ibm.com/education and ibm.com/systems)5. Responsibility (ibm.com/responsibility, ibm.com/ibm/ondemandcommunity and en.wikipedia.org/wiki/World_Community_Grid)6. Regions (ibm.com/partnerworld/isv/startup)Local “On Campus IBMers”(where available) help with the above…
  • Individuals with smartphonesDrivers in driveless carsHome owners in smart rooms in their smart housesOccupants of smart buildings, sometimes 30 story smart buildings built in just 15 daysPatients, doctors, and nurses in smart hospitals and operating roomsTechnicians monitoring multiples aspects of from a smarter city intelligent operations centersSmall retail businesses taking credit card purchses on their smart phones
  • Request to use: spohrer@us.ibm.comAlso downloadablefrom:http://www.slideshare.net/spohrer/picmet-20130801-v2
  • Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems…Graph based on data from Source: http://www.arwu.org/ARWUAnalysis2009.jspAnalysis: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM AlmadenDynamicgraphybased on Swissstudents work:http://www.upload-it.fr/files/1513639149/graph.htmlUS isstill “off the chart” – China projected to be “off the chart” in lessthan 10 years: US % of WW Top-RankedUniversities: 30,3 % US % of WW GDP: 23,3 %CorrelatingNation’s (2004) % of WW GDP to % of WW Top-Ranked UniversitiesUS isliterally “off the chart” – butincluding US make high correlationevenhigher: US % of WW Top-RankedUniversities: 33,865 % US % of WW GDP: 28,365 %
  • http://www.bls.gov/emp/ep_chart_001.htmhttp://theeconomiccollapseblog.com/archives/student-loan-debt-hell-21-statistics-that-will-make-you-think-twice-about-going-to-collegePosted below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States....#1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent.#2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day.#3 Approximately two-thirds of all college students graduate with student loans.#4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States.#5 The typical U.S. college student spends less than 30 hours a week on academics.#6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college.#7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago.#835% of U.S. college students spend 5 hours or less studying per week.#950% of U.S. college students have never taken a class where they had to write more than 20 pages.#1032% of U.S. college students have never taken a class where they had to read more than 40 pages in a week.#11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying.#12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years.#13Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners.#14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010.#15One-third of all college graduates end up taking jobs that don't even require college degrees.#16 In the United States today, over 18,000 parking lot attendants have college degrees.#17 In the United States today, 317,000 waiters and waitresses have college degrees.#18 In the United States today, approximately 365,000 cashiers have college degrees.#19 In the United States today, 24.5 percent of all retail salespersons have a college degree.#20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school.#21Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment.http://www.citytowninfo.com/career-and-education-news/articles/georgetown-university-study-shows-a-bachelors-degree-in-stem-pays-off-11102002About 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing EndowmentsRecently visited Yang building at StanfordOne of the greenest buildings on the planetBut if it does not evolve in 20 years it will not be the greenest buildingVisited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more ….So a Moore’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • What are the largest and smallest service system entities that have the problem of interconnected systems?Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance.=============\Nations (~100)States/Provinces (~1000)Cities/Regions (~10,000)Educational Institutions (~100,000)Healthcare Institutions (~100,000)Other Enterprises (~10,000,000)Largest 2000>50% GDP WWFamilies/Households (~1B)Persons (~10B)Balance/ImproveQuality of Life, generation after generationGDP/CapitaQuality of ServiceCustomer ExperienceQuality of JobsEmployee ExperienceQuality of Investment-OpportunitiesOwner ExperienceEntrepreneurial ExperienceSustainabilityGDP/Energy-Unit% Fossil% RenewableGDP/Mass-Unit% New Inputs% Recycled Inputs
  • The Up-Skill CyclePeople flow through the system of entities… As they flow they are upskilled….Entities:Mature IBM Business Unit: From mature-business unitAcquired-IBM Business Unit: From IBM “acquired company” business unitUniversity: From university roleVenture: From venture that spun off from a universityOther: None of the aboveOne possible pathA long-time IBMer is in an IBM business unit doing, say “finance”The IBMer’s business unit receives the 5% annual budget cutThe IBMer moves to a new IBM acquisition to help the new acquisition adopt/learn IBM finance proceduresAfter that the IBMer moves to a university as an IBMer on CampusThe IBMer might work in a department/discipline, in the university incubator, or a university start-up, or even be a student at the universityEventually the IBMer signs up to be pat of a new venture that is spinning off from the universityThe new venture is aligned with IBM via HW, SW, or other IBM offerings/strategyIBM helps scale up the new venture globalIBM might decide to acquire the new ventureThe IBM in the acquired new venture helps the new venture become a high growth business unit of IBMAfter the new IBM business unit asymptotes on revenue and profit improves, it has become a mature business unitNow the IBMer is back in a mature business unit, and the cycle repeats…A long-time IBMer is in an IBM business unit doing, say “finance”The IBMer’s business unit receives the 5% annual budget cutTransitions:Self-loop IBMer stays in mature business unitIBMer transitions from mature business unit to a newly acquired IBM acquisitionIBMer transitions from mature business unit to a university roleIBMer transitions from mature business unit to a new venture that spun off from a universityIBMer transitions from mature business unit to an entity not mentioned above (some where else)
  • Transcript of "Aascu 20131022 v1"

    1. 1. • • • • • • 6 R’s Cognitive Systems Era Research (Discovery) Augmented Performance Readiness (Learning) Recruiting (Jobs) Revenue (Solutions) Responsibility (Mentorships, Citizenship) Regions (Engagement - Entrepreneurship) COMMUNICATIONS PRODUCTION PEOPLE 10/22/2013 Nested & Networked Cities Universities FLOWS TRANSPORTATION © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) BUILDINGS 1
    2. 2. T-Shaped Talent: Empathy Many disciplines Many sectors Many regions/cultures (understanding & communications) Deep in one region/culture Deep in one sector Deep in one discipline
    3. 3. Two Generations Digital Immigrant Born: 1989 Graduated College: 2013 3 Digital Native Born: 2013 Enters College: 2031
    4. 4. Welcome to the new age of platform technologies and smarter service systems for every sector of business and society nested, networked service systems
    5. 5. IBM Platforms for Entrepreneurs • Smarter Cities Intelligent Operations Center Platform • IBM helping university startups to scale up (growth) 10/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 5
    6. 6. IBM SSME Centennial Icon of Progress IBM Smarter Planet Students For Smarter Planet: ”I have MET the future, and its student innovators!” Nano-Bio-Info-Cogno
    7. 7. Think! • The future is already here at universities, it is just not yet well distributed – With apologies to Gibson • The best way to predict the future is to inspire the next generation of students to build it better – With apologies to Kay
    8. 8. Smarter Planet = Smarter Service Systems INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability to measure, sense and see the exact condition of practically everything. People, systems and objects can communicate and interact with each other in entirely new ways. We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. IT NETWORKS PRODUCTS WORKFORCE 8 SUPPLY CHAIN COMMUNICATIONS TRANSPORTATION BUILDINGS
    9. 9. University: Four Missions • Knowledge – 1. Learning (Readiness) – 2. Discovery (Research) – 3. Engagement (Responsibility & Regions) • Society/Citizenship & Mentorships • Business/Entrepreneurship – 4. Integration • Innovativeness, Competitiveness • Sustainability, Resilience Nation For-profits – Flows – Development – Governance 9 U-BEE Job Creator/Sustainer Cultural & Conference Hotels Non-profits • Nested, Networked Holistic Service Systems State/Province City/Metro University College K-12 Worker Family (professional) (household) U-BEEs = University-Based Entrepreneurial Ecosystems Hospital Medical Research
    10. 10. Universities Matter #1 9 Japan 8 y = 0,7489x + 0,3534 R² = 0,719 7 China Germany % global GDP 6 5 France 4 United Kingdom Italy 3 Russia 2 Spain Canada India Mexico Turkey 1 Brazil South Korea Australia Netherlands Sweden 0 0 1 2 3 4 5 6 7 8 9 % top 500 universities Nation’s % WW GDP and % Top 500 Universities (2009 Data) 10/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 10
    11. 11. Universities Matter #2 …But it can be costly, American student loan debt is over $900M 10/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 11
    12. 12. Universities Matter #3 “When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.” 10/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 12
    13. 13. Universities Matter #4 What is a U-BEE? A local job creator/sustainer Innovating “whole service” in all regions worldwide http://www.service-science.info/archives/1056 Nation “The future is already here (at universities), it is just not evenly distributed.” For-profits State/Province City/Region U-BEE Job Creator/Sustainer Cultural & Conference Hotels “The best way to predict the future is to (inspire the next generation of students to) build it better.” Non-profits University College K-12 Worker Family (professional) Hospital Medical Research (household) U-BEEs = University-Based Entrepreneurial Ecosystems 10/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 13
    14. 14. On Campus IBMers Up-Skill Cycle = New Venture = Acquisition = Graduates with Smarter Planet skills = IBMer moving from mature BU to acquisition = High-Growth Acquisition/ New IBM BU (Growing) = IBMer moving into University-Region1 On Campus IBMer role (help create graduates with Smarter-Planet skills, help create Smarter Planet oriented new ventures; Refresh skills IBM University-Region2 14 10/22/2013 = High-Productivity/ Mature IBM BU (Shrinking) © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 14
    15. 15. ~14B Big Bang Evolution of Natural Systems & Service Systems (Natural World) Unraveling the mystery of evolving hierarchical-complexity in new populations… To discover the world’s architectures and mechanisms for computing non-zero-sum ~10K Cities Time (Human-Made World) ECOLOGY writing (symbols and scribes, stored memory and knowledge) written laws (governance and stored control) money (governed transportable value stored value, “economic energy”) sun (energy) earth (molecules & stored energy) bacteria (single-cell life) bees (social division-of-labor) sponges (multi-cell life) 15 clams (neurons) trilobites (brains) 200M transistor (routine cognitive work) universities (knowledge workers) 60 printing press (books) steam engine (work)
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