Picmet 20130801 v2


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PICMET, Student Challenges, Students for Smarter Planet, Service Science, IBM, ISSIP, Silicon Valley, Univerdities

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  • Kids today are increasingly empowered to contribute to discoveries and change the worldhttp://www.kartendesign.com/5740/fast-company-covers-karten-designs-project-with-the-da-vinci-design-school/
  • Analysis of 300+ PICMET 2013 Abstracts
  • Analysis of 300+ PICMET203 abstracts
  • See http://www. service-science.info/archives/3138
  • http://en.wikipedia.org/wiki/Data_sciencePagerank (map-reduce & hadoop) – helping people find what they are most likely looking forRecommendation systems – helping people find what they most likely want to buyData Science Manhttp://m.computing.co.uk/ctg/news/2274485/unknown-unknowns-are-the-future-of-data-science
  • 35 Zettabytes - IDC
  • http://www.santafe.edu/research/cities-scaling-and-sustainability/Cities get larger wealth creation and innovation get faster2x size in city 15% increase wealth, innovation, negative effectsCities shrink time and space, and concentrate and accelerate social interactionsNetwork constraints …
  • Ricardo’s law of association of comparative advantage (beyond division of labor, includes learning curve effects – do more of what you do best, less of what you do least well)Outsourcing and self-service upward spiral of capabilities (employee productivity improvements lead to customer-self-service)Improve strongest and weakest network links capabilities (swim-lane competitions accelerate learning and balance routine (boredom) and challenge (anxiety))
  • - What is a T-shaped professional?T-shaped professionals have both depth and breadth.An I-shaped professional may be an expert, but lacks skills for interacting with other disciplines, sectors, and/or regions/cultures.Pi-shapes and M-shapes have depth in two or three areas, but most employees today are I-shapes.An organization or nation with more T-shapes is more likely to have higher performance teamwork as well as more boundary spanning innovations.The T-shaped metaphor has been used for at least a couple decades, but ISSIP is working on making the concept more rigorous.=======From I to T to Pi-shapes … and beyond! IBM needs graduates who can work on multidisciplinary, multisector, multicultural teams… T-shapes have depth and breadth … Disciplines from computer science to marketing to social sciences to arts & humanitiesSectors from transportation to energy to healthcare to governmentCultures from US to Europe to China to India to Latin America to Africa to Middle East and more!!
  • - What is ISSIP?ISSIP = the International Society of Service Innovation ProfessionalsISSIP is pronounced I-ZIPISSIP was founded by industry and academic collaborators to promote service innovations for an interconnected world.AmmarRayes, a Cisco DE, is the founding President of ISSIP.Charlie Bess, an HP Fellow, is the founding Vice President of ISSIP.Jeff Welser, Director IBM Almaden Service Research, is the VP elect for ISSIP.I am one of the founding Board members, as well as chair of the ISSIP SIG Education and Research.ISSIP SIG Education and Research aims to increase the quantity and quality of service science related courses and degree programs.ISSIP SIG Education and Research aims to increase the number of T-shaped service innovators in business and society.
  • - What is a service platform?A service platform provides access to places and entities to scale the benefits of new knowledge globally and rapidly.IBM’s Watson natural language and question answering capability will become available for smart phone app developers as a service platform.Watson specializes in ranking queries that related semantic classes and instances, so for the classes “Explorers” and “Dates” - the instance “Columbus” is highly correlated with “1492″ and less so with “1506″ and “1451″.IBM Smarter Cities Intelligent Operations Center is a service platform for scaling business solutions that improve the performance of urban regions.IBM itself can be viewed as a service platform for scaling businesses and solutions with some 120 acquisitions in the last ten years alone.Pharmaceutical companies be viewed as service platforms for scaling the benefits of new molecules.Franchises are service platforms for scaling the benefits of new knowledge globally and rapidly.Cities with high use airports can become negative-service platforms when they scale human viruses negative consequences globally and rapidly.
  • - What is service science?ISSIP embraces the service-dominant-logic definition of service.Service is defined, not as the tertiary economic sector, but more generally as the application of knowledge for mutual benefits.Service innovations scale the benefits of new knowledge, globally and rapidly (and for businesses profitably).Service innovations includes technology platforms (e.g., smart phones), organizational platforms (e.g., franchises) and others platforms for scaling.Service science is the rigorous study of service systems and value co-creation phenomena, both collaborative and competitive mechanisms.Value co-creation is a kind of win-win outcome – for example, when customers build their own furniture they can get higher quality components, but lower costs.Performance measures of service systems include quality, productivity, compliance, and innovativeness.Types of service systems entities include people, businesses, universities, cities, states, and nations.Performance measures of a service ecology include resilience, sustainability, competitive parity, and quality-of-life (learning rates & knowledge burden).
  • - How is this related to your work at IBM with universities?At IBM I helped start IBM’s Venture Capital Group, Service Research area in IBM Research, and now run IBM’s University Programs worldwide.IBM University Programs is concerned with the 6 R’s – research, readiness (skills), recruiting, revenue (universities are like small cities), responsibility, and regions.Part of IBM Smarter Planet strategy is to help universities increase the quantity and quality of start-ups (Smart Camps).IBM also wants to help start-ups scale up globally and rapidly.Universities are the most important drivers of innovation in a knowledge economy, and more and more startups come from universities.Many businesses instead of hiring a student with a new degree, would rather hire that same student after they have entrepreneurial experience, even if the start-up failed.Most start-ups fail, but they create T-shaped people – which is what businesses want to improve performance of teams and boundary spanning innovations.IBM acquires about one company a month for last ten years (see the IBM M&A wikipedia page)By one estimate, 2/3 of these acquisitions started in a university-based entrepreneurial ecosystem.SSME (Service Science Management and Engineering), Smarter Planet, Big Data Analytics, Data Science, Smarter Cities, and Urban Science – are all related.IBM University Programs uses the 6 R’s to advance IBM’s Smarter Planet strategy, and increase the number of T-shaped innovators.
  • Big Data in business has grown over 60 years from ~10MB to 100PB or a billion times :MB -> GB -> TB –> PB All that Big Data from 1950 can easily be handled by one person’s smart phoneService science is now taught in over 500 universities that we know of and probably at least 2x more that we don’t know about…The number of service science conferences and service science related journals has also expanded
  • From IBM Christopher BishopGlobally interconnectedData from embedded devicesDriving new and evolving business models
  • From IBM Christopher Bishop
  • Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems…Graph based on data from Source: http://www.arwu.org/ARWUAnalysis2009.jspAnalysis: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM AlmadenDynamicgraphybased on Swissstudents work:http://www.upload-it.fr/files/1513639149/graph.htmlUS isstill “off the chart” – China projected to be “off the chart” in lessthan 10 years: US % of WW Top-RankedUniversities: 30,3 % US % of WW GDP: 23,3 %CorrelatingNation’s (2004) % of WW GDP to % of WW Top-Ranked UniversitiesUS isliterally “off the chart” – butincluding US make high correlationevenhigher: US % of WW Top-RankedUniversities: 33,865 % US % of WW GDP: 28,365 %
  • http://www.bls.gov/emp/ep_chart_001.htmhttp://theeconomiccollapseblog.com/archives/student-loan-debt-hell-21-statistics-that-will-make-you-think-twice-about-going-to-collegePosted below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States....#1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent.#2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day.#3 Approximately two-thirds of all college students graduate with student loans.#4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States.#5 The typical U.S. college student spends less than 30 hours a week on academics.#6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college.#7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago.#835% of U.S. college students spend 5 hours or less studying per week.#950% of U.S. college students have never taken a class where they had to write more than 20 pages.#1032% of U.S. college students have never taken a class where they had to read more than 40 pages in a week.#11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying.#12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years.#13Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners.#14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010.#15One-third of all college graduates end up taking jobs that don't even require college degrees.#16 In the United States today, over 18,000 parking lot attendants have college degrees.#17 In the United States today, 317,000 waiters and waitresses have college degrees.#18 In the United States today, approximately 365,000 cashiers have college degrees.#19 In the United States today, 24.5 percent of all retail salespersons have a college degree.#20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school.#21Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment.http://www.citytowninfo.com/career-and-education-news/articles/georgetown-university-study-shows-a-bachelors-degree-in-stem-pays-off-11102002About 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing EndowmentsRecently visited Yang building at StanfordOne of the greenest buildings on the planetBut if it does not evolve in 20 years it will not be the greenest buildingVisited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more ….So a Moore’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • What are the largest and smallest service system entities that have the problem of interconnected systems?Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance.=============\Nations (~100)States/Provinces (~1000)Cities/Regions (~10,000)Educational Institutions (~100,000)Healthcare Institutions (~100,000)Other Enterprises (~10,000,000)Largest 2000>50% GDP WWFamilies/Households (~1B)Persons (~10B)Balance/ImproveQuality of Life, generation after generationGDP/CapitaQuality of ServiceCustomer ExperienceQuality of JobsEmployee ExperienceQuality of Investment-OpportunitiesOwner ExperienceEntrepreneurial ExperienceSustainabilityGDP/Energy-Unit% Fossil% RenewableGDP/Mass-Unit% New Inputs% Recycled Inputs
  • The Up-Skill CyclePeople flow through the system of entities… As they flow they are upskilled….Entities:Mature IBM Business Unit: From mature-business unitAcquired-IBM Business Unit: From IBM “acquired company” business unitUniversity: From university roleVenture: From venture that spun off from a universityOther: None of the aboveOne possible pathA long-time IBMer is in an IBM business unit doing, say “finance”The IBMer’s business unit receives the 5% annual budget cutThe IBMer moves to a new IBM acquisition to help the new acquisition adopt/learn IBM finance proceduresAfter that the IBMer moves to a university as an IBMer on CampusThe IBMer might work in a department/discipline, in the university incubator, or a university start-up, or even be a student at the universityEventually the IBMer signs up to be pat of a new venture that is spinning off from the universityThe new venture is aligned with IBM via HW, SW, or other IBM offerings/strategyIBM helps scale up the new venture globalIBM might decide to acquire the new ventureThe IBM in the acquired new venture helps the new venture become a high growth business unit of IBMAfter the new IBM business unit asymptotes on revenue and profit improves, it has become a mature business unitNow the IBMer is back in a mature business unit, and the cycle repeats…A long-time IBMer is in an IBM business unit doing, say “finance”The IBMer’s business unit receives the 5% annual budget cutTransitions:Self-loop IBMer stays in mature business unitIBMer transitions from mature business unit to a newly acquired IBM acquisitionIBMer transitions from mature business unit to a university roleIBMer transitions from mature business unit to a new venture that spun off from a universityIBMer transitions from mature business unit to an entity not mentioned above (some where else)
  • Permission to use granted on request to: spohrer@us.ibm.comReference presentation as:Spohrer, JC (2013) Data Science + Urban Science + Service Science = Smarter Planet. Milano, Italy. Monday June 17, 2013. URL: http://www.slideshare.net/spohrer/data-urban-service-science-20130617-v2
  • The sciences that study systems that nature has evolved do not include the word “science”The sciences that study systems that our species has designed do include the word “science”Complexity Science, Organization Science, Social Sciences study both naturally evolved and human designed systemsSystems Science is perhaps the most general of the sciences – and studies all types of systems from a transdisciplary perspective.Both sciences and applied arts are driven by imagination, data and experience play a role, but imagination (i.e., creativity) is the fundamental driver of progress (i.e., better explanation of systems) and change (i.e., better change that does more with less).
  • Picmet 20130801 v2

    1. 1. Students For Smarter Planet: ”I have MET the future, and its students!” Jim Spohrer IBM UP Worldwide PICMET 2013, San Jose, CA August 1st, 2013 IBM Smarter Planet IBM SSME Centennial Icon of Progress Nano-Bio-Info-Cogno
    2. 2. Today’s Talk: S4SP • Some statistics and brief discipline histories • Some quotes • Some strategy – Sciences and Applied Arts: IBM UP Strategy • Some possible futures
    3. 3. Some Stats: PICMET 2013 Sectors Sector Trans Environ Things Energy ICT Buidling Retail FinBiz Health Edu Gov Other Health (22) Things (36) Finance Biz (93) ICT (48) Gov (36) Edu (37)
    4. 4. Some Stats: PICMET 2013 Regions Sector NA MexSA EU Africa RussEEu ME China India JapanKorea ASEAN World Other China (60) NA (59) Africa (26) MexSA (20) World (39) JapanKorea (50) EU (36)
    5. 5. Some Short Histories: Engineering Management Discipline (service-science.info/archives/3138) • 1950s & 1960s (Demand and Origins, Al Rubenstein et al.) – World Events: Engineers promoted into management & executive ranks – IEEE Transactions of Engineering Management • 1970s & 1980s (Growth in many places, NSF Erik Block & Richie Henrick, et al.) – World Events: Oil crisis and competitiveness concerns – NSF adds engineering emphasis and computer science – Industrial Engineering (IE) and Management Science (OR) degree programs – World Events: Japan’s success and competitiveness concerns – NSF Meeting, Textbooks, Growth in Degree programs and courses • 1990s to present (Growth, Dundar Kocaoglu, Tarek Kahlil, et al.) – World Events: Internet growth and business school minor – PICMET, IAMOT, IRI, and others ( IEEE, IIE, etc.) – Challenges going forward • Academic Silos: Engineering (accreditation) and Management (minor) • Hiring graduates into industry and industry participation in academic communities – Opportunities going forward • Strong interest in Asia
    6. 6. Information & Computer Science • “The single strongest impulse for introducing computers on campuses in the mid-1950s did not come from the schools themselves or from any federal agency, but instead from IBM.”
    7. 7. Data Science • “Data science incorporates varying elements and builds on techniques and theories from many fields… with the goal of extracting meaning from data and creating data products.”
    8. 8. By 2020, 35 Zettabytes per year • What’s big today will look small in a decade Google processes > 24 Petabytes of data in a single day Facebook processes 10 Terabytes of data every day The Hadron Collider at CERN generates 40 Terabytes of data / sec For every session, NY Stock Exchange captures 1 Terabyte of trade information Twitter processes 7 Terabytes of data every day 250,000,000 tweets 2 Billion Internet users in 2011 By 2013, annual internet traffic will reach 667 Exabytes
    9. 9. Urban Science • Urban science is an interdisciplinary field that studies diverse urban issues and problems
    10. 10. Service Science • The transdisciplinary study of service, the application of knowledge for mutual benefits (value co-creation phenomena), in an ecology of interacting many-to- many, nested, networked viable service system entities.
    11. 11. Silicon Valley: Past, Present, and Future Steve Blank www.steveblank.com Twitter: sgblank
    12. 12. The Popular View of Silicon Valley History 1910 1960 1970 1980 20001990 Innovation Networks Fruit Orchards Personal Computers Integrated Circuits Internet 1930 1940 19501920 Fruit Orchards Fruit Orchards Steve Jobs Moore/Noyce Marc Andreessen Hewlett & Packard
    13. 13. The Real Story of Silicon Valley History 1910 1960 1970 1980 20001990 Innovation Networks Microwaves/ Defense Personal Computers Integrated Circuits Internet 1930 1940 19501920 Test Equipment Vacuum Tubes
    14. 14. Terman and the Cold War Silicon Valley’s 1st Engine of Entrepreneurship Entrepreneurs Military Finance Crisis ProfitMotivation Cooperative Culture Entrepreneurial Outward-Facing Tech Universities Risk Capital 24/7 Utilities Predictable Economic System Infrastructure Stable Legal System Technical Labs/Universities Steve Blank 23 Sept 2008 Free flow of People/Information
    15. 15. Venture Capital Silicon Valley’s 2nd Engine of Entrepreneurship Crisis ProfitMotivation Cooperative Culture Entrepreneurial Outward-Facing Tech Universities Risk Capital 24/7 Utilities Predictable Economic System Infrastructure Stable Legal System Technical Labs/Universities Steve Blank 23 Sept 2008 Free flow of People/Information Entrepreneurs Venture Finance
    16. 16. Some Quotes • The best way to predict the future is to inspire the next generation of students to build it better • The future is already here at universities it is just not well distributed • The core values of universities are learning, discovery, and engagement • All viable businesses and governments learn to get smarter at scaling the benefits of new knowledge to their customers and citizens.
    17. 17. Some Strategy
    18. 18. Some more strategy… IBM Platforms for Entrepreneurs • Smarter Cities Intelligent Operations Center Platform • IBM helping university startups to scale up (growth) 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 18
    19. 19. 19 What’s UP at IBM?
    20. 20. 20 Those in-the-know say, “IBM is helping to build a Smarter Planet…”
    21. 21. 21 Smarter Planet = Smarter Systems INSTRUMENTED We now have the ability to measure, sense and see the exact condition of practically everything. INTERCONNECTED People, systems and objects can communicate and interact with each other in entirely new ways. INTELLIGENT We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. WORKFORCE PRODUCTS SUPPLY CHAIN COMMUNICATIONS TRANSPORTATION BUILDINGS IT NETWORKS
    22. 22. 22 City challenges Ryan Chin: Smart Cities
    23. 23. 23 Smart Startup: Streetline
    24. 24. 24 Smart Neonatal ICU
    25. 25. 25 Land-population-energy-carbon Carlo Ratti: Senseable Cities
    26. 26. 26
    27. 27. 27
    28. 28. 28 Four commandments for cities of the future: Eduardo Paes at TED2012
    29. 29. 29 SC IOC as a Platform for Innovation
    30. 30. 30 30  Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.  SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg in Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th apply now at www.ibm.com/isv/startup/smartcamp Exclusive Networking and Mentoring event North America SmartCamp lead: Eric Apse, eapse@us.ibm.com University Programs lead: Dawn Tew, dawn2@us.ibm.com
    31. 31. 31 What are the trends? Digital Immigrant Born: 1988 Graduated College: 2012 Digital Native Born: 2012 Enters College: 2030
    32. 32. 32 Transportation: Self-driving cars Steve Mahan: Test “Driver”
    33. 33. 33 Water: Circular Economy
    34. 34. 34 Manufacturing: Circular Economy Ryan Chin: Urban Mobility Baxter: Building the Future Maker-Bot: Replicator 2
    35. 35. 35 Energy: Artificial Leaf
    36. 36. 36 Technology: Cognitive Computing
    37. 37. 37 37 Example: Leading Through Connections with… Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy ! Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge Focused on large-scale information extraction, parsing, and knowledge inference technologies Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain  Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization Worked on information retrieval and text search technologies http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
    38. 38. 38 Buildings: Circular Economy China Broad Group: 30 Stories in 15 Days
    39. 39. 39 Retail & Hospitality: Social Media
    40. 40. 40 Finance: Crowd Funding
    41. 41. 41 Health: Robotics & 3D Printing
    42. 42. 42 Education: Challenge-Based Sport
    43. 43. 43 Government: Parameterized Meta-Rules • Innovativeness • Equity – Improve weakest link • Sustainability • Resiliency
    44. 44. 44 Competitive Parity – Achieved. • The NFL touts parity—the idea that any team can win on any given Sunday. But this year, parity has truly run wild. • Through six weeks, 11 of the NFL's 32 teams are 3-3. • The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…
    45. 45. What is a T-shaped Student? 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 45 Many disciplines Many sectors Many regions/cultures (understanding & communications) Deepinonesector Deepinoneregion/culture Deepinonediscipline
    46. 46. Silicon Valley: How many places…? • Help win a war? Terman • Help launch new industries? Shockley • Help launch many sub-industries? RAMAC • Help improve improvement? Lean Startups – Steve Blank: Why You Must Test Your Hypotheses • http://www.youtube.com/watch?v=_w-NUOjwMto • Boast so many great universities! – Stanford, Berkeley, UCSC, UCSF, SJSU, etc.
    47. 47. IBM: How many companies…? • 1. Make it to 100? – IBM Centennial Film: 100 X 100 - A century of achievements that have changed the world • http://www.youtube.com/watch?v=39jtNUGgmd4 • 2. Achieve #1 Patents > 20 yrs in a row? – Twenty Years • http://www-03.ibm.com/press/us/en/pressrelease/40070.wss – Boy And His Atom • http://www.youtube.com/watch?v=39jtNUGgmd4 • 3. Make computers smarter? – Watson: Science Behind An Answer • http://www.youtube.com/watch?v=DywO4zksfXw – 5 in 5: New Capabilities • http://www.youtube.com/watch?v=YwfJVwknvRo • 4.Make ~100 acquisitions of big companies in a decade? – Partnerworld • http://www.youtube.com/watch?v=Iivc-7dLLhw • 5. Help make a Smarter Planet? – Nation by nation, state by state, city by city • http://www.youtube.com/watch?v=2BadLt6XkyA • http://www.youtube.com/watch?v=vuBBGYFonXM – Internet of Thing • http://www.youtube.com/watch?v=sfEbMV295Kk
    48. 48. The Future: My “Mentors” • The future is already here at universities, it is just not yet well distributed – With apologies to Gibson • The best way to predict the future is to inspired the next generation of students to build it better – With apologies to Kay
    49. 49. 49 2030 and Beyond…. Government, Health, Education, Finance, etc.
    50. 50. 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 50
    51. 51. Questions • What is ISSIP? • What is a service platform? • What is service science? • What is a T-shaped professional? • How is this related to your work at IBM with universities? • What are the important future trends you see?
    52. 52. What is ISSIP? • Pronounced I-ZIP • International Society of Service Innovation Professionals • SIG Education & Research – T-shapes – Service Science 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 52
    53. 53. What is a service platform? • Access Places & Entities – Scale benefits – Of new knowledge – Globally & rapidly • Smart Phones & Watson • Smarter City IOC • Franchises 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 53
    54. 54. Service Science • Emerging Discipline – Service Science, Management, an d Engineering (SSME) • Service – Not sector (ECON) – Not capability (CS) • Value Co-Creation • Service System Entities 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 54 IBM SSME Centennial Icon of Progress
    55. 55. How do universities fit in? • Best way to predict the future is to inspire the next generation to build it better • The future is already here at universities it is just not well distributed 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 55
    56. 56. Growth 56
    57. 57. 57 Nesting Matryoska dolls: Origin Japanese
    58. 58. 58 I am nested in at least 10 systems Level AKA ~No. People ~No. Entities Example 0. Individual Person 1 10,000,000,000 Jim 1. Family Household 10 1,000,000,000 Spohrer’s 2.Neighborhood Street 100 100,000,000 Kensington 3. Community Block 1000 10,000,000 Bird Land 4. Urban-Zone District 10,000 1,000,000 SC Unified 5. Urban-Center City 100,0000 100,000 Santa Clara 6.Metro-Region County 1,000,000 10,000 SC County 7. State Province 10,000,000 1,000 CA 8. Nation Country 100,000,000 100 USA 9. Continent Union 1,000,000,000 10 NAFTA 10. Planet World 10,000,000,000 1 UN
    59. 59. 59 Time ECOLOGY ~14B Big Bang (Natural World) ~10K Cities (Human-Made World) sun (energy) writing (symbols and scribes, stored memory and knowledge) earth (molecules & stored energy) written laws (governance and stored control) bacteria (single-cell life) sponges (multi-cell life) money (governed transportable value stored value, “economic energy”) universities (knowledge workers) clams (neurons) trilobites (brains) printing press (books) steam engine (work)200M bees (social division-of-labor) 60 transistor (routine cognitive work) Evolution of Natural Systems & Service Systems Unraveling the mystery of evolving hierarchical-complexity in new populations… To discover the world’s architectures and mechanisms for computing non-zero-sum
    60. 60. 60 ~100 years of US job transformations Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
    61. 61. 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 61 IBM operates in 170 countries around the globe Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade 2012 Financials Revenue - $ 104.5B Net Income - $ 17.6B EPS - $ 15.25 (10 yrs of EPS d/digit growth)  Net Cash - $18.2B 24% of IBMs revenue in Growth Market countries; growing at 7% ( @cc) in 2012 Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012 More than 40% of IBMs workforce does business away from an office 5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques The Smartest Machine On Earth 100 Years of Business & Innovation in 2011 New Era in IBM’s Leadership IBM Growth Initiatives IBM has ~425,000 employees worldwide Context: IBM 101
    62. 62. 62 Automobile Technological Acceleration 0 25 50 100 125 15075 Years 25 50 100 TelephoneElectricity Radio Television VCR PC Cellular %Penetration YEARS
    63. 63. 63 •iPhone/iPad app developer •wireless marketing director •microfinance infrastructure designer •3D content developer for movies, TV •social network manager •deploying technology into the cloud •organic solar cell development •digital image management Many top in-demand jobs in 2011 did not exist in 2005! 63
    64. 64. 64 64 U.S Department of Labor estimates that today’s learner will have 10-14 jobs… by the age of 38!
    65. 65. 65  Estimates are 85% of the jobs today’s learners will be doing haven’t been invented yet  they'll be using technologies that don't exist  to solve problems we don't yet know are problems 65
    66. 66. 66 Five historical cycles …
    67. 67. 67 University: Four Missions • Knowledge – 1. Transfer (Teaching) – 2. Creation (Research) – 3. Application (Benefits) • Commerce/Entrepreneurship • Governance/Policymaking – 4. Re-Integration (Challenge) • Innovativeness, Equity • Sustainability, Resilience • Nested, Networked Holistic Service Systems – Flows – Development – Governance Nation State/Province City/Metro University College K-12 Cultural & Conference Hotels Hospital Medical Research Worker (professional) Family (household) For-profits Non-profits U-BEE Job Creator/Sustainer Third Mission (Apply to Create Value) is about U-BEEs = University-Based Entrepreneurial Ecosystems
    68. 68. Universities Matter #1 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 68 Japan China Germany France United KingdomItaly Russia SpainBrazil Canada India Mexico AustraliaSouth Korea NetherlandsTurkey Sweden y = 0,7489x + 0,3534 R² = 0,719 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 %globalGDP % top 500 universities Nation’s % WW GDP and % Top 500 Universities (2009 Data)
    69. 69. Universities Matter #2 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 69 …But it can be costly, American student loan debt is over $900M
    70. 70. Universities Matter #3 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 70 “When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
    71. 71. Universities Matter #4 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 71 What is a U-BEE? A local job creator/sustainer Innovating “whole service” in all regions worldwide http://www.service-science.info/archives/1056 Nation State/Province City/Region University College K-12 Cultural & Conference Hotels Hospital Medical Research Worker (professional) Family (household) For-profits Non-profits U-BEE Job Creator/Sustainer U-BEEs = University-Based Entrepreneurial Ecosystems “The future is already here (at universities), it is just not evenly distributed.” “The best way to predict the future is to (inspire the next generation of students to) build it better.”
    72. 72. On Campus IBMers 8/1/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 7272 Up-Skill Cycle University-Region1 University-Region2 = New Venture = Acquisition = High-Growth Acquisition/ New IBM BU (Growing) = High-Productivity/ Mature IBM BU (Shrinking) = IBMer moving from mature BU to acquisition = IBMer moving into On Campus IBMer role (help create graduates with Smarter-Planet skills, help create Smarter Planet oriented new ventures; Refresh skills = Graduates with Smarter Planet skills IBM
    73. 73. 73 Measuring Quality-of-Life? A. Systems that focus on flow of things that humans need (~15%*) 1. Transportation & supply chain 2. Water & waste recycling/Climate & Environment 3. Food & products manufacturing 4. Energy & electricity grid/Clean Tech 5. Information and Communication Technologies (ICT access) B. Systems that focus on human activity and development (~70%*) 6. Buildings & construction (smart spaces) (5%*) 7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*) 8. Banking & finance/Business & consulting (wealthy) (21%*) 9. Healthcare & family life (healthy) (10%*) 10. Education & work life/Professions & entrepreneurship (wise) (9%*) C. Systems that focus on human governance - security and opportunity (~15%*) 11. Cities & security for families and professionals (property tax) 12. States/regions & commercial development opportunities/investments (sales tax) 13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax) 0/19/02/7/4 2/1/1 7/6/1 1/1/0 5/17/27 1/0/2 24/24/1 2/20/24 7/10/3 5/2/2 3/3/1 0/0/0 1/2/2 Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities * = US Labor % in 2009. “61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
    74. 74. Data Science + Urban Science + Service Science = Smarter Planet Jim Spohrer Director IBM University Programs June 17, 2013
    75. 75. Sciences & Applied Arts • All sciences study systems – Physics, Chemistry, Biology, Information and Computer Science, Service Science, etc. • All applied arts change systems – Management, Engineering, Design Arts, Public Policy seek to apply rigorous scientific knowledge to create better worlds to inhabit