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Portugal iess 20130207 v3

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Portugal iess 20130207 v3

  1. 1. IBM University Programs (IBM UP) Service Science: Smarter Planet & Big Data Working Together to Build a Smarter PlanetDr. Jim Spohrer, spohrer@us.ibm.comInnovation Champion and Director IBM UPwardUniversity Programs worldwide, accelerating regional developmentIESS 1.3 Porto, Portugal February 7, 2013© IBM 2013 © 2013 IBM Corporation
  2. 2. Today’s Talk: What I am working on  Surveys: Five short ISSIP.org – Please email spohrer@us.ibm.com IBM Smarter Planet  Certification: T-Shaped Service Innovators – 100 questions  Tool: Simple Model of Service Ecology – ~20 billion service system entities – ~20 main types of service system entities – Flows of people, money, organizations, etc. Nano-Bio-Info-Cogno  Future Smarter Service Systems – By sector and quality-of-life – Universities, cities, businesses IBM SSME Centennial Icon of Progress2 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  3. 3. ISSIP.org Surveys  Professional Development: Societies with Service SIGs  Research: Research Centers & Service Innovation  Education: Service Science Related Courses & Degrees  Practice: Business Service Innovation Methods & Hiring T-shapes  Policymaking: Service Exports & Innovation Policies IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  4. 4. Professional Societies http://service-science.info/archives/19821. AMA SERVSIG 9. Service Design Network2. INFORMS Service 10. AISNET SIG Service Science Section 11. IEEE SOSE3. TSIA 12. ISSS Natural and Service4. POMS Systems5. AHFE HSSE 13. INCOSE SeBOK6. ITSMFI 14. IIE for Manufacturing and7. ACM SoC Service Systems8. SRII 15. IAMOT9. PICMET 16. For more check URL ->
  5. 5. ISSIP (pronounced I-ZIP) http://service-science.info/archives/19821. Growth in service2. Bridge many existing professional sociteties BREADTH • ISSIP supports DEPTH their conferences • ISSIP contributes to their publications3. Interconnected nature of T-shaped professionals value co-creation in with depth & breadth modern service systems (tech, biz, social, etc.)
  6. 6. DefinitionsService is the application of knowledge for mutual (A) Agriculture: benefits Value from harvesting nature (value co-creation logic). (M) Manufacturing: Value fromService innovations scale the making products (S) Service: benefits of new knowledge, Value from globally, rapidly… T-shaped professionals in smarter systems that co-create benefits with customers and sustainably improve quality of life.Service innovators are often “T-shaped” professionals with depth & breadth of (% of Jobs in USA) knowledge, and the ability Value Co-Creation Logic: : to span boundaries and rapidly synthesize diverse Re-thinking Provider-Customer Interactions From: Agriculture, Manufacturing, Service perspectives. To: Physical, Cognitive, Social Work/Risk/Info Sharing
  7. 7. Our MissionPromote serviceinnovations for ourinterconnectedworld.Link service innovatorsthrough their storiesBridge & celebrate diverseexisting professional associations.
  8. 8. Our Objectives1. Professional Development2. Education3. Research4. Practice5. Policy Many possible configurations of service innovations in our interconnected world
  9. 9. Coverage1. Disciplines2. Sectors3. RegionsExamples: Jim <CS, Education, USA> Lou <HFS, Health, USA>
  10. 10. T-shaped ProfessionalsDepth & Breadth Many disciplines Many sectors Teamwork ready Many regions Trusted advisors (broad understanding & communications skills ) Professional Development Discipline: Deep at least one Region: Deep in at least one Sector: Deep in at least oneSpan 3 career dimensions Discipline (Education/Research) Sector (Practice/Research) Region (Policy/Culture/Levels)
  11. 11. Digital Immigrant vs Digital Native Born: 1988 Born: 2012 Graduated College: 2011 Enters College: 203011 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  12. 12. 2030 Transportation: Self-driving cars Steve Mahan: Test “Driver”12 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  13. 13. 2030 Water13 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  14. 14. 2030 Manufacturing Baxter: Building the Future Ryan Chin: Urban Mobility Maker-Bot: Replicator 214 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  15. 15. 2030 Energy15 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  16. 16. 2030 ICT16 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  17. 17. Example: Leading Through Connections with… Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy ! Assisted in the development of the Open Pioneered an online natural language Advancement of Question-Answering question answering system called START, Initiative (OAQA) architecture and which provided the ability to answer questions methodology with high precision using information from semi-structured and structured information repositories Provided technological advancementenabling a computing system to remember the Worked to extend thefull interaction, rather than treating every Worked on a visualization component to capabilities of Watson, with aquestion like the first one - simulating a real visually explain to external audiences the focus on extensive commondialogue massively parallel analytics skills it takes for sense knowledge the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brainExplored advanced machine learningtechniques along with rich textrepresentations based on syntactic and Focused on large-scalesemantic structures for the Watson’s Worked on information information extraction,optimization retrieval and text search parsing, and knowledge technologies inference technologieshttp://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html 17 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  18. 18. 2030 Buildings: Recycled to be stronger, safer, cleaner China Broad Group: 30 Stories in 15 Days18 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  19. 19. 2030 Retail & Hospitality19 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  20. 20. 2030 Finance & Business20 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  21. 21. 2030 Health21 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  22. 22. 2030 Education: Watch one, do one, teach one…22 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  23. 23. 2030 GovernmentFour measures  Innovativeness  Equity – Improve weakest link  Sustainability  Resiliency23 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  24. 24. Competitive Parity – Achieved.  The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.  … heres the wackiest thing: Through six weeks, 11 of the NFLs 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…24 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  25. 25. 2030 and Beyond…. Government, Health, Education, Finance, etc.25 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  26. 26. What improves Quality-of-Life? Service System Innovations * = US Labor % in 2009. A. Systems that focus on flow of things that humans need (~15%*) 1. Transportation & supply chain 2/7/4 0/19/0 2. Water & waste recycling/Climate & Environment 2/1/1 3. Food & products manufacturing 7/6/1 4. Energy & electricity grid/Clean Tech 1/1/0 5. Information and Communication Technologies (ICT access) 5/17/27 B. Systems that focus on human activity and development (~70%*) 6. Buildings & construction (smart spaces) (5%*) 1/0/2 7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*) 24/24/1 8. Banking & finance/Business & consulting (wealthy) (21%*) 7/10/3 9. Healthcare & family life (healthy) (10%*) 2/20/24 5/2/2 10. Education & work life/Professions & entrepreneurship (wise) (9%*) C. Systems that focus on human governance - security and opportunity (~15%*) 11. Cities & security for families and professionals (property tax) 3/3/1 12. States/regions & commercial development opportunities/investments (sales tax) 0/0/0 13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax) 1/2/2 Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities “61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”26 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  27. 27. Regional Competitiveness and U-BEEs: Where imagined possible worlds become observable real worlds http://www.service-science.info/archives/1056novations Nationniversities/ “The future is already State/Province here (at universities),egions City/Region culus (Cambridge/UK) For-profits it is just not evenlyysics (Cambridge/UK) U-BEEmputer Science (Columbia/NY) distributed.” rosoft (Harvard/WA) Job Creator/Sustainerhoo (Stanford/CA) Hospital Cultural & Universityogle (Stanford/CA) Medical Conference College ebook (Harvard/CA) Research Hotels K-12 “The best way to Non-profits Worker (professional ) Family (household) predict the future is to (inspire the next generation of students to) build it better.” U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City 27 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  28. 28. We Are All Part Of Nested, Networked Service Systems Matryoska dolls: Origin Japanese28 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  29. 29. I am nested in at least 10 systemsLevel AKA ~No. People ~No. Entities Example0. Individual Person 1 10,000,000,000 Jim1. Family Household 10 1,000,000,000 Spohrer’s2.Neighborhood Street 100 100,000,000 Kensington3. Community Block 1000 10,000,000 Bird Land4. Urban-Zone District 10,000 1,000,000 SC Unified5. Urban-Center City 100,0000 100,000 Santa Clara6.Metro-Region County 1,000,000 10,000 SC County7. State Province 10,000,000 1,000 CA8. Nation Country 100,000,000 100 USA9. Continent Union 1,000,000,000 10 NAFTA10. Planet World 10,000,000,000 1 UN29 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  30. 30. Universities Worldwide Accelerating Regional Development “When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”30 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  31. 31. What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities 9 Japan 8 7 y = 0,7489x + 0,3534 R² = 0,719 China 6 Germany 5 France 4 United Kingdom Italy % G D o b P a g l 3 Russia Brazil Spain Canada 2 India Mexico South Korea Australia Turkey Netherlands 1 Sweden 0 0 1 2 3 4 5 6 7 8 9 % top 500 universities Strong Correlation (2009 Data): National GDP and University Rankings http://www.upload-it.fr/files/1513639149/graph.html31 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  32. 32. What are the benefits of more education? Of higher skills? …But it can be costly, American student loan debt is over $900M32 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  33. 33. Four Missions  Knowledge Transfer (Teaching)  Knowledge Creation (Research)  Knowledge Application (Entrepreneurship)  Knowledge Integration (Bridge Silos)33 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  34. 34. Big Business: Forbes Global 2000  Totals: Largest Publically Traded Businesses – $36 trillion in revenues (45% of 2011 WW GDP) – $2.64 trillion in profits – $149 trillion in assets – $37 trillion in market value – Employ 83 million people worldwide (~1% of 2011 WW Population)  Sectors: – Financial (478), Oil & Gas (131)  Nations – US (524), Japan(258)34 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  35. 35. 35 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  36. 36. 36 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  37. 37. 37 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  38. 38. 38 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  39. 39. Portugal (0.12/0.3/0.6)39 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  40. 40. United States (4.5/26/30)40 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  41. 41. Denmark (0.08/0.5/0.8)41 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  42. 42. Sweden (0.1/1.25/2.2)42 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  43. 43. More than 40% of New Era in IBM’s LeadershipIBM’s workforceconducts businessaway from an office IBM has ~425,000 24% of IBM’s revenue 2012 Financials employees worldwide in Growth Market  Revenue - $ 104.5B countries; growing at  Net Income - $ 17.6BIBM operates in 170 7% ( @cc) in 2012  EPS - $ 15.25 (10 yrs ofcountries around the globe EPS d/digit growth)Acquisitions contribute  Net Cash - $18.2Bsignificantly to IBM’s growth ;~120 acquisitions in last decade IBM’s Initiatives for Growth Number 1 in patent generation for 20100 Years of Business & consecutive years ;Innovation in 2011 6,478 US patents awarded in 2012 The Smartest Machine On Earth 10 time winner of the President’s 5 Nobel Laureates National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques 43 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  44. 44. What’s UP with IBM? University Programs44 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  45. 45. Most people say, “IBM makes computers”45 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  46. 46. Those in-the-know say, “IBM is helping to build a Smarter Planet…”46 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  47. 47. A Smarter Planet is built from smarter service systems… INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability People, systems and We can respond to changes to measure, sense and objects can communicate quickly and accurately, see the exact condition and interact with each and get better results of practically everything. other in entirely new by predicting and optimizing ways. PRODUCTS IT NETWORKS for future events. COMMUNICATIONSWORKFORCE SUPPLY CHAIN TRANSPORTATION BUILDINGS47 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  48. 48. City challenge: buildings and transportation Ryan Chin: Smart Cities48 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  49. 49. Streetline: Instrumented-Interconnected-Intelligent49 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  50. 50. Example: Streetline50 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  51. 51. Neonatal ICU: Instrumented-Interconnected-Intelligent51 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  52. 52. A city is essentially a system of service systems—transportation, healthcare, public safety and education. To enable a Smarter City, IBM is working to improve the quality & efficiency of service systems and how they operate and function. 52 IBM GMU External Relations 2012IBM GMU IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  53. 53. Cities: land-population-energy-carbon Carlo Ratti: Senseable Cities53 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  54. 54. 54 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  55. 55. 55 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  56. 56. Four commandments for cities of the future: Eduardo Paes at TED201256 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  57. 57. SC IOC as a Platform for Innovation57 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  58. 58.  Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.  SmartCamp finalists raised more than $50m and received significant press inExclusive Networking and Wall Street Journal, Forbes and BloombergMentoring event in Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th apply now at www.ibm.com/isv/startup/smartcamp 58 North America SmartCamp lead: Eric Apse, eapse@us.ibm.com University Programs lead: Dawn Tew, dawn2@us.ibm.com58 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  59. 59. IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s) 1. Research Research awards focus on grand challenge problems and big bets https://www.ibm.com/developerworks/university/research 2. Readiness Access to IBM tools, methods, and course materials to develop skills https://www.ibm.com/developerworks/university/academicinitiative 3. Recruiting Internships and full-time positions working to build a smarter planet http://www.ibm.com/jobs 4. Revenue Improve performance, the university as a complex enterprise (city within city) http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html 5. Responsibility Community service provides access to IBMers expertise/resources http://www.ibm.com/ibm/ibmgives/ 6. Regions Regional innovation ecosystems – incubators, entrepreneurship, jobs http://www.ibm.com/ibm/governmentalprograms/innovissue.html59 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  60. 60. Up-Skill = New Venture = Graduates with Smarter Planet skills = High-GrowthCycle = Acquisition = IBMer moving from Acquisition/ New IBM BU mature BU to acquisition (Growing) = IBMer moving into IBMer on Campus role (help create graduates = High-Productivity/University-Region1 with Smarter-Planet skills, Mature IBM BU help create Smarter Planet oriented new ventures; (Shrinking) Refresh skillsUniversity-Region2 IBM60 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  61. 61. A Framework for Global Civil Society  Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterdays 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society. – John Sexton, President NYU61 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  62. 62. ~14B Evolution of Natural Systems & Service Systems ~10KBig Bang Cities (Natural Unraveling the mystery of evolving hierarchical-complexity in new populations… (Human-Made Time World) To discover the world’s architectures and mechanisms for computing non-zero-sum World) writing (symbols and scribes, stored memory and knowledge) written laws ECOLOGY (governance and stored control) sun (energy) money earth (governed (molecules & transportable valuestored energy) stored value, “economic energy”) bacteria(single-cell life) bees (social sponges transistor division-of-labor)(multi-cell life) (routine cognitive work) universities (knowledge workersclams (neurons) printing press (books 62 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporationtrilobites (brains) 200M 60 steam engine (work)
  63. 63. ISSIP.org (pronounced I-ZIP)  Five Short Surveys – Societies – Centers – Courses – Methods – Policies  HSSE-2014 – July 2014 – Krakow, Poland  Email: spohrer@us.ibm.com63 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  64. 64. IBM Almaden Research Center, Silicon Valley/San Jose, CA64 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  65. 65. Thank-You! Questions? “Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM “If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org “Universities are major employers in cities and key to urban sustainability.” – Coalition of USU “Cities learning from cities learning from cities.” – Fundacion Metropoli “The future is already here… It is just not evenly distributed.” – Gibson “The best way to predict the future is to create it/invent it.” – Moliere/Kay “Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer “Today’s problems may come from yesterday’s solutions.” – Senge “History is a race between education and catastrophe.” – H.G. Wells “The future is born in universities.” – Kurilov “Think global, act local.” – GeddesDr. James (“Jim”) C. SpohrerInnovation Champion &Director, IBM University Programs worldwide accelerating regional development (IBM UPward)spohrer@us.ibm.com 65 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  66. 66. T-shaped professionalsdepth & breadth Many cultures Many disciplines Many systems (understanding & communications) BREADTH Deep in one discipline Deep in one system Deep in one culture DEPTH (analytic thinking & problem solving)6666 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  67. 67. Systems-Disciplines Framework: Depth & Breadth systems Systems that focus on flows of things Systems that support people’s activities Systems that govern transportation & ICT & retail & healthcare food & education city state nation disciplines supply chain water & energy products & electricity cloud building & hospitality banking & family &work secure scale laws waste construction & finance behavioral sciencesCustomerstakeholders e.g., marketingProvider management sciences e.g., operations Observe Stakeholders (As-Is) political sciencesAuthority e.g., public policy learning sciencesCompetitors e.g., game theory and strategy cognitive sciencesPeople e.g., psychologyresources system sciencesTechnology e.g., industrial eng. information sciences Observe Resource Access (As-Is)Information e.g., computer sci organization sciencesOrganizations e.g., knowledge mgmtHistory social scienceschange e.g., econ & law(Data Analytics) decision sciences Imagine Possibilities (Has-Been & Might-Become)Future e.g., stats & design(Roadmap) run professionsRun e.g., knowledge workerTransformvalue(Copy) transform professions e.g., consultant Realize Value (To-Be)Innovate innovate professions(Invent) e.g., entrepreneur 67 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  68. 68. The New Normal: Smarter Systems Service Systems: Stakeholders & Resources 1. People 2. Technology 3. Shared Information 4. Organizations Computational System connected by win-win value propositions Smarter Technology Smarter Buildings, Universities, Cities Requires investment roadmap Requires investment roadmap68 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  69. 69. In Conclusion: Two Books To Help Us All Prepare For Change69 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  70. 70. University: Four Missions Nation Knowledge State/Province – 1. Transfer (Teaching) City/Metro For-profits U-BEE – 2. Creation (Research) Job Creator/Sustainer – 3. Application (Benefits) Cultural & University Hospital Medical Conference College Research • Commerce/Entrepreneurship Hotels K-12 • Governance/Policymaking Worker Family – 4. Re-Integration (Challenge) Non-profits (professional ) (household) • Innovativeness, Equity • Sustainability, Resilience Nested, Networked Holistic Service Systems – Flows Third Mission (Apply to Create Value) – Development is about U-BEEs = – Governance University-Based Entrepreneurial Ecosystems 70 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  71. 71. Universities Worldwide Accelerating Regional Development “When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”71 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  72. 72. Economic Shift in National Economies World’s Large Labor Forces US shift to service jobs A = Agriculture, G = Goods, S = Service 2010 2010 Nation Labor % WW A % G % S % 40yr Service Growth (A) Agriculture: Value from China 25.7 49 22 29 142% harvesting nature India 14.4 60 17 23 35% (G) Goods: U.S. 5.1 1 23 76 23% Value from making products Indonesia 3.5 45 16 39 34% (S) Service: Brazil 3.0 20 14 Daryl Pereira/Sunnyvale/IBM@IBMUS, 66 61% Value from IT augmented workers in smarter systems Russia 2.4 10 21 69 64% that create benefits for customers and sustainably improve quality of life. Japan 2.2 5 28 67 45% Nigeria 1.6 70 10 20 19% Bangladesh 2.1 63 11 26 37% Germany 1.4 3 33 64 42% NationMaster.com, International Labor Organization Note: Pakistan, Vietnam, and Mexico now larger LF than Germany72 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  73. 73. Growth of Service Revenue at IBM 2010 Pretax Income Mix Revenue Growth by Segment SYSTEMS (AND FINANCING)SOFTWARE 17% Services 44% Software 39% Systems SERVICES IBM Annual ReportsWhat do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.73 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  74. 74. California Human Development Report 2011:Measuring quality-of-life…. http://www.measureofamerica.org/docs/APortraitOfCA.pdf74 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  75. 75. Smarter City Intelligent Operations Center (SC IOC)75 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  76. 76. Measuring Impact SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment – Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR • Key was tools to model customers & IBM better • Also tools to shift routine physical, mental, interactional & identify synergistic new ventures • Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent) • Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems) – External: More than $1B in national investments in Service Innovation activities – External: Increase conferences, journals, and publications – External: Service Science SIGs in Professional Associations – External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions – External: National Service Science Institutions, Books & Case Studies (Open Services Innovation) Service Research, a Portfolio Approach – 1. Improve existing offerings (value propositions that can move the needle on KPI’s) – 2. Create new offerings (for old and new customers) – 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion) – 4. For all three of the above, improve customer/partner capabilities (ratchet each other up) – 5. For all four of the above, increase patents and service IP assets (some donated to open forums) – 6. For all five of the above, increase publications and body-of-knowledge (professional associations)76 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  77. 77. Who I am (http://www.service-science.info/archives/2233)  Director IBM Global University Programs since 2009 – Global team works with 5000 university world wide (http://www.ibm.com/university) – 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions – Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”) – Create “Urban Service System” Research Centers & U-BEEs  Founding Director of IBMs first Service Research group from 2003-2009 – Almaden Research Center, San Jose, CA – 10x ROI with four IBM outstanding and eleven accomplishment awards – Improve existing offerings, create new, portfolio synergies, partners, patents, publications – I know/work with service research pioneers from many academic disciplines • I advocate for Service Science, Management, Engineering, and Design (SSME+D) – Short-term: Curriculum (T-shaped people, deep in an existing discipline) – Long-term: New transdiscipline and profession (awaiting CAD tool) • I advocate for ISSIP (“one of the founding fathers”) • Co-editor of the “Handbook of Service Science” (Springer 2010)  Other background (late 90’s and before) – Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley – Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s) – Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s) – B.S. in Physics from MIT (70’s)77 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  78. 78. What is the future? We can imagine many possibilities… Kurzweilai.net78 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  79. 79. Many cultures Many disciplines Many systems (understanding & communications) Deep in one discipline Deep in one system Deep in one culture7979 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  80. 80. Outline  IBM: 2015 Roadmap  IBM UP: 2013 Priorities IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  81. 81. IBM: 2015 Roadmap (Revenue Growth) IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  82. 82. IBM UP: 2013 Priorities (Adaptive) Research Readiness Recruiting Revenue Responsibility RegionsPRIORITY AREASmarter Cities and Service Innovation- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)Cloud & Analytics, Cyber Security & Social Biz- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing)- BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)Growth Markets- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)Collaborative Innovation Centers & Global Entrepreneurs-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)Events & Ecosystem Alignment- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)Awards Programs- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation
  83. 83. Test  Test  Tets  Test IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation

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