Bhef almaden 20131122 v1


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Business Higher Education Forum event at IBM Research - Almaden

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  • Service ThinkingValue co-creation and capability co-elevationDigital Design ThinkingMore capabilities exist in software formCompliance capabilities as wellSystems ThinkingBalancing productivity & qualityBalancing compliance & innovation
  • Individuals with smartphonesDrivers in driveless carsHome owners in smart rooms in their smart housesOccupants of smart buildings, sometimes 30 story smart buildings built in just 15 daysPatients, doctors, and nurses in smart hospitals and operating roomsTechnicians monitoring multiples aspects of from a smarter city intelligent operations centersSmall retail businesses taking credit card purchses on their smart phones
  • Why service scientists are interested in universities…. They are in many ways the service system of most central importance to other service systems…Graph based on data from Source: Antonio Fischetto and Giovanna Lella (URome, Italy) students visiting IBM AlmadenDynamicgraphybased on Swissstudents work: isstill “off the chart” – China projected to be “off the chart” in lessthan 10 years: US % of WW Top-RankedUniversities: 30,3 % US % of WW GDP: 23,3 %CorrelatingNation’s (2004) % of WW GDP to % of WW Top-Ranked UniversitiesUS isliterally “off the chart” – butincluding US make high correlationevenhigher: US % of WW Top-RankedUniversities: 33,865 % US % of WW GDP: 28,365 %
  • below are 21 statistics about college tuition, student loan debt and the quality of college education in the United States....#1 Since 1978, the cost of college tuition in the United States has gone up by over 900 percent.#2 In 2010, the average college graduate had accumulated approximately $25,000 in student loan debt by graduation day.#3 Approximately two-thirds of all college students graduate with student loans.#4 Americans have accumulated well over $900 billion in student loan debt. That figure is higher than the total amount of credit card debt in the United States.#5 The typical U.S. college student spends less than 30 hours a week on academics.#6 According to very extensive research detailed in a new book entitled "Academically Adrift: Limited Learning on College Campuses", 45 percent of U.S. college students exhibit "no significant gains in learning" after two years in college.#7 Today, college students spend approximately 50% less time studying than U.S. college students did just a few decades ago.#835% of U.S. college students spend 5 hours or less studying per week.#950% of U.S. college students have never taken a class where they had to write more than 20 pages.#1032% of U.S. college students have never taken a class where they had to read more than 40 pages in a week.#11 U.S. college students spend 24% of their time sleeping, 51% of their time socializing and 7% of their time studying.#12 Federal statistics reveal that only 36 percent of the full-time students who began college in 2001 received a bachelor's degree within four years.#13Nearly half of all the graduate science students enrolled at colleges and universities in the United States are foreigners.#14 According to the Economic Policy Institute, the unemployment rate for college graduates younger than 25 years old was 9.3 percent in 2010.#15One-third of all college graduates end up taking jobs that don't even require college degrees.#16 In the United States today, over 18,000 parking lot attendants have college degrees.#17 In the United States today, 317,000 waiters and waitresses have college degrees.#18 In the United States today, approximately 365,000 cashiers have college degrees.#19 In the United States today, 24.5 percent of all retail salespersons have a college degree.#20 Once they get out into the "real world", 70% of college graduates wish that they had spent more time preparing for the "real world" while they were still in school.#21Approximately 14 percent of all students that graduate with student loan debt end up defaulting within 3 years of making their first student loan payment. 65 percent of individuals with bachelor's degrees in STEM subjects commanded greater salaries than those with master's degrees in non-STEM fields, according to a Georgetown press release. Likewise, 47 percent of college graduates with bachelor's degrees in STEM fields earn higher wages than those with doctoral degrees in non-STEM subjects.
  • Edu-Impact.Com: Growing Importance of Universities with Large, Growing EndowmentsRecently visited Yang building at StanfordOne of the greenest buildings on the planetBut if it does not evolve in 20 years it will not be the greenest buildingVisited supercomputers – we have two at IBM Almaden – there was a time they were in the top 100 supercomputers in the world – not any more ….So a Moore’s law of buildings is more than cutting waste in half every year, it is also about the amount of time it takes to structural replace the material with newer and more modern materials that provide benefits…
  • There is a conference nearly every week, and approx. ten publication every day…Service Science Knowledge Environment
  • Bastiat: Economic HarmoniesRicardo: Principles of Political Economy and TaxationClark: Conditions of Economic ProgressRiordan: Stochastic Service Systems
  • Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) to the people inside them. WS includes flows (transportation, water, food, energy, communications), development (buildings, retail, finance, health, education), and governance (city, state, nation). What are the largest and smallest service system entities that have the problem of interconnected systems?Holistic Service Systems like nations, states, cities, and universities – are all system of systems dealing with flows, development, and governance.=============\Nations (~100)States/Provinces (~1000)Cities/Regions (~10,000)Educational Institutions (~100,000)Healthcare Institutions (~100,000)Other Enterprises (~10,000,000)Largest 2000>50% GDP WWFamilies/Households (~1B)Persons (~10B)Balance/ImproveQuality of Life, generation after generationGDP/CapitaQuality of ServiceCustomer ExperienceQuality of JobsEmployee ExperienceQuality of Investment-OpportunitiesOwner ExperienceEntrepreneurial ExperienceSustainabilityGDP/Energy-Unit% Fossil% RenewableGDP/Mass-Unit% New Inputs% Recycled Inputs
  • Bhef almaden 20131122 v1

    1. 1. National Cybersecurity Network Meeting: Building bridges among undergraduate cybersecurity programs, technology, big data, and evidence-based practices Dr. James C. (“Jim”) Spohrer IBM Innovation Champion & Director, IBM Global University Programs BHEF, IBM Research – Almaden, San Jose, CA, USA, Nov. 22, 2013
    2. 2. Last Night’s Welcome Brian Fitzgerald, CEO, BHEF Jeffrey D. Armstrong President, Calpoly
    3. 3. Cybersecurity: Foundational Technology Solution for Smarter Planet Cloud Social Mobile Internet of Things
    4. 4. Partnering on Skills Marisa Viveros, VP Cybersecurity Innovation Dianne Fodell, Program Exec Skills for 21st C
    5. 5. T-Shapes: Foundational Graduates for Smarter Planet Many disciplines Many sectors Many regions/cultures (understanding & communications) Deep in one region/culture Deep in one sector Deep in one discipline
    6. 6. Key Question: Knowledge Half-Life • What percentage of a companies product and service offerings to customers change every year? • What percentage of the courses that students get change every year?
    7. 7. Agenda • 8:45 Welcome and Introductions – Jim Spohrer, Director Global University Programs (IBM) – Brian Fitzgerald, CEO, Business-Higher Education Forum (BHEF) • 9:00 The National Cyber Landscape – Ernest McDuffie, lead of the National Initiative for Cybersecurity Education (NICE) Initiative, National Institute of. Standards and Technology (NIST) – Tim Polk, assistant director of cybersecurity, White House Office of Science & • 9:20 Technology Policy (OSTP) National Cybersecurity Network – Assessment of High-Priority Areas of Focus – Meeting Regional Cyber Workforce Needs Through Campus-Led Initiatives • • • • • • • • • – Bowie State University Cal Poly San Luis Obispo o Miami Dade College Miami Dade College San Jose State University Towson University University of Maryland, College Park University of Maryland, Baltimore County University of Massachusetts Washington University in St. Louis Industry Demand Signaling and Establishing Effective Partnerships
    8. 8. • 10:30 Break • 10:45 Presentation on Building Effective Programs Using the Findings From the BHEF U.S. Undergraduate STEM Model • 11:15 Industry-Recognized Cyber Credentials: Creating On Ramps for All Students by Connecting Academic Credit, Work Experience and Certifications • 11:45 Networking Lunch • 12:30 Cybersecurity Leadership Roundtable: The New Frontier of Cyber, Big Data, & Innovation Chaired by Bill Swanson, CEO, Raytheon Company – Jeffery Armstrong, President, Cal Poly San Luis Obispo – Rick Baily, Vice President of Engineering, Mission Assurance & Product Support for Boeing Defense, Space & Security (BDS), Boeing – Jorge Benitez, Chief Executive United States, Accenture – Daniel O'Connell, President and CEO of the Massachusetts Competitive Partnership – Mo Qayoumi, President, San Jose State University – Marisa Viveros, Vice President, Cyber Security Innovation, IBM – Technology sector CEOs from the Silicon Valley Leadership Group • 1:30 California State University – Linking the System through Cyber – The University System of Maryland as a Model – Links to NSA CAE Schools – Cal Poly Pomona, Sacramento and San Bernardino • 2:30 Shaping the National Network’s Policy Agenda • 3:00 Adjourn
    9. 9. Software Convergence • “Variations of Moore’s Law have been applied to improvement over time in disk drive capacity, display resolution, network bandwidth and, most recently, energy consumption.9 In these and many other cases of digital improvement, doubling happens both quickly and reliably.” • “It also seems that software can progress at least as fast as hardware does, at least in some domains. Computer scientist Martin Grötschel analyzed the speed with which a standard optimization problem could be solved by computers during 19882003. He documented a 43-million-fold improvement, which he broke down into two factors: faster processors and better algorithms embedded in software. Processor speeds improved by a factor of 1,000, but those gains were dwarfed by the algorithms, which got 43,000 times better over the same period.10” Brynjolfsson, E., & McAfee, A. (2012). Winning the Race With Ever-Smarter Machines. MIT Sloan Management Review, 53(2), 53.
    10. 10. IBM Platforms for Entrepreneurs • Smarter Cities Intelligent Operations Center Platform • IBM Watson & Cognitive Computing Platform • IBM UP helping university startups to scale-up (growth) 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 10
    11. 11. National Science Foundation A feature of a service system is the participation and cooperation of the customer in the service and its delivery. A service system then requires an integration of knowledge and technologies from a range of disciplines, often including engineering, computer science, social science, behavioral science, and cognitive science, paired with market knowledge to increase its social benefit. Nano-Bio-Info-Cogno
    12. 12. Welcome to the new age of platform technologies and smarter service systems for every sector of business and society nested, networks systems
    13. 13. 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 13
    14. 14. What are the trends? Digital Immigrant Born: 1988 Graduated College: 2012 14 Digital Native Born: 2012 Enters College: 2030
    15. 15. Transportation: Self-driving cars Steve Mahan: Test “Driver” 15
    16. 16. Water: Circular Economy 16
    17. 17. Manufacturing: Circular Economy Baxter: Building the Future Ryan Chin: Urban Mobility 17 Maker-Bot: Replicator 2
    18. 18. Energy: Artificial Leaf 18
    19. 19. Technology: Cognitive Computing 19
    20. 20. Example: Leading Through Connections with… Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy ! Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology  Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one simulating a real dialogue Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain Focused on large-scale Worked on information retrieval information extraction, and text search technologies parsing, and knowledge inference technologies 20 20 Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge
    21. 21. Buildings: Circular Economy China Broad Group: 30 Stories in 15 Days 21
    22. 22. Retail & Hospitality: Social Media 22
    23. 23. Finance: Crowd Funding 23
    24. 24. Health: Robotics & 3D Printing 24
    25. 25. Education: Challenge-Based Sport 25
    26. 26. Government: Parameterized Meta-Rules • Innovativeness • Equity – Improve weakest link • Sustainability • Resiliency 26
    27. 27. Competitive Parity – Achieved. • The NFL touts parity—the idea that any team can win on any given Sunday. But this year, parity has truly run wild. • Through six weeks, 11 of the NFL's 32 teams are 3-3. • The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation… 27
    28. 28. 2030 and Beyond…. Government, Health, Education, Finance, etc. 28
    29. 29. Universities Matter #1 9 Japan 8 y = 0,7489x + 0,3534 R² = 0,719 7 China Germany % global GDP 6 5 France 4 United Kingdom Italy 3 Russia 2 Spain Canada India Mexico Turkey 1 Brazil South Korea Australia Netherlands Sweden 0 0 1 2 3 4 5 6 7 8 9 % top 500 universities Nation’s % WW GDP and % Top 500 Universities (2009 Data) 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 29
    30. 30. Universities Matter #2 …But it can be costly, American student loan debt is over $900M 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 30
    31. 31. Universities Matter #3 “When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.” 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 31
    32. 32. 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 32
    33. 33. Context: IBM 101 More than 40% of IBMs workforce does business away from an office IBM has ~425,000 employees worldwide IBM operates in 170 countries around the globe 2012 Financials 24% of IBMs revenue in Growth Market countries;  Revenue - $ 104.5B  Net Income - $ 17.6B growing at 7% ( @cc) in 2012  EPS - $ 15.25 (10 yrs of IBM Growth Initiatives EPS d/digit growth)  Net Cash - $18.2B Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012 11/22/2013 New Era in IBM’s Leadership 100 Years of Business & Innovation in 2011 The Smartest Machine On Earth 10 time winner of the 5 Nobel Laureates President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 33
    34. 34. Why ISSIP? T-shapes for Teamwork BREADTH DEPTH • Our world is becoming more interconnected and complex • Yet most organizations operate is silos • Most professional organizations do a great job of focusing on one discipline, function, or industry sector ISSIP is a professional society designed to focus on the interconnected nature of value co-creation for smart service systems (tech, biz, social, etc.) T-Shape professionals can innovate across traditional boundaries
    35. 35. ISSIP Ambassadors • More than 15 Ambassadors and growing… • Link ISSIP to other professional associations, research centers, conferences, etc. • Help ISSIP co-sponsor activities in other conferences more... twork/
    36. 36. Service Systems Fundamental Abstraction of Service Science: ISSIP portal to Disciplines (23), Professional Associations (39), Journals (20), Conferences (31), Workshops (7) Discipline Association Marketing AMA Operations Research INFORMS Information Systems AIS Computer Science and Engineering ACM, IEEE Human Factors AHFE Operations Management POMS Systems Science ISSS Design SDN Systems Engineering IIE … … Serviceology SfS (SSME+DAPP) ISSIP IBM SSME Centennial Icon of Progress
    37. 37. The Well-Read Service Scientist (The top 300 papers – together over 100,000 citations) •
    38. 38. Service-Dominant Logic Prof. Stephen VARGO Prof. Robert LUSCH Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 1-17. (Oct. 2013, ~4500 citations) Claude Frédéric Bastiat David Ricardo Colin Clark Richard Normann John Riordan
    39. 39. Service Thinking Saperstein & Hastings: Book, Course, ISSIP Certificate All value is co-created Service systems we live and work in Componentized business architecture Global-mobile-social scalable platforms Run-Transform-Innovate Multi-sided metrics CVC Group, LLC 39
    40. 40. Holistic Service Systems (HSS) University Four Missions 1. Learning 2. Discovery 3. Engagement 4. Integration “The future is already here (at universities), it is just not evenly distributed.” “The best way to predict the future is to (inspire the next generation of students to) build it better.” Nation For-profits: State/Province City/Region U-BEE Business Entrepreneurship Job Creator/Sustainer Cultural & Conference Hotels Non-profits Social Entrepreneurship University College K-12 Worker Family (professional ) (household) Hospital Medical Research “Multilevel nested, networked holistic service systems (HSS) that provision whole service (WS) to the people inside them. WS includes flows (transportation, water, food, energy, com development (buildings, retail ,finance, health, education), and governance (city, state, nation). ” U-BEEs = University-Based Entrepreneurial Ecosystems 11/22/2013 © IBM 2013 IBM University Programs worldwide accelerating regional development (IBM UPward) 40
    41. 41. “Order of Magnitude” Observation: Modeling Holistic Service Systems Level AKA ~No. People ~No. Entities Example 0. Individual Person 1 10,000,000,000 Jim 1. Family Household 10 1,000,000,000 Spohrer’s 2.Neighborhood Street 100 100,000,000 Kensington 3. Community Block 1000 10,000,000 Bird Land 4. Urban-Zone District 10,000 1,000,000 SC Unified 5. Urban-Center City 100,0000 100,000 Santa Clara 6.Metro-Region County 1,000,000 10,000 SC County 7. State Province 10,000,000 1,000 CA 8. Nation Country 100,000,000 100 USA 9. Continent Union 1,000,000,000 10 NAFTA 10. Planet World 10,000,000,000 1 UN 41
    42. 42. What’s UP at IBM? 42
    43. 43. Those in-the-know say, “IBM is helping to build a Smarter Planet…” 43
    44. 44. Smarter Planet = Smarter Systems INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability to measure, sense and see the exact condition of practically everything. People, systems and objects can communicate and interact with each other in entirely new ways. We can respond to changes quickly and accurately, and get better results by predicting and optimizing for future events. IT NETWORKS PRODUCTS WORKFORCE 44 SUPPLY CHAIN COMMUNICATIONS TRANSPORTATION BUILDINGS
    45. 45. City challenges Ryan Chin: Smart Cities 45
    46. 46. Smart Startup: Streetline 46
    47. 47. Smart Neonatal ICU 47
    48. 48. Land-population-energy-carbon Carlo Ratti: Senseable Cities 48
    49. 49. 49
    50. 50. 50
    51. 51. Four commandments for cities of the future: Eduardo Paes at TED2012 51
    52. 52. SC IOC as a Platform for Innovation 52
    53. 53.   Exclusive Networking and Mentoring event Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision. SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg in Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th apply now at 53 53 North America SmartCamp lead: Eric Apse, University Programs lead: Dawn Tew,