4. Media
Derived from the Latin word “medius” means middle (“between”),
the term refers to anything that carries information between a
source and a receiver.
Media is a mean of transmitting the message, thought opinion and
view point.
Its purpose is to facilitate communication and learning.
5. Cont.
Media includes every broadcasting and narrowcasting medium
such as
Newspapers
Magazines
TV
Radio
Billboards
Direct Mail
Fax
6. Electronic Media
Broadcast or storage media that take advantage of electronic
technology. They may include television, radio, internet, fax, and
any other media that require electricity of digital encoding of
information.
Electronic communication is any communication done
electronically.
Electronic media exists today in many forms: radio, television,
videotape, audiotape, telephone, telegraph, Internet etc.
7. Some Types of Electronic Media
Television
Radio
Fax
Direct Mail
Internet
Smart Phone
Electronic Display Advertising
8. Cont.
Electronic streaming billboards may also be a new hybrid.
Internet, TV, Radio, arguably electronic Billboards might qualify.
Smart Phones are a play between Phone & Internet so might pass
for electronic media
Social websites, blogs and forums are very popular in now a days.
10. Social Media
All social media are part of electronic communication, but not all
electronic communication is social media.
Social media are electronic media that transform passive
audiences into active participants in the communication process by
allowing them to share content, revise content, respond to content,
or contribute new content.
11. Cont.
In short, social media is conversation supported by online tools.
Some of these tools are:
Facebook
Twitter
LinkedIn
Flickr
YouTube
12. Facebook
Facebook, a social networking site, is the #1 website worldwide with
more page views than Google.
33% of Facebook users are fans of brands - the #1 reason: To get
special offers and promotions.
13. YouTube
On YouTube, the average user spends 15 minutes a day on the site.
More video is uploaded to YouTube in 60 days than all 3 major U.S.
networks created in 60 years.
14. Communication with Social Media
It’s a fundamental shift in the way all of us communicate.
The old communication model was a monologue. “We talk. You
listen.”
The average person is exposed to an average of 3000 advertising
messages a day. But consumers are not listening anymore.
The new communication model is a dialogue.
In a social media environment, effective communication is no
longer about broadcasting a tightly controlled message but rather
about initiating conversations and participating in conservations
started by customers and other stakeholders.
16. Impact of Social Media
Social network and blogging sites are now 4th most popular activity
online, even ahead of personal e-mail.
75% of Americans and 66% of the global Internet population visit
social networks.
17. Cont.
93% of Americans believe that a company should have a presence
on social media sites.
85% believe that these companies should use these services to
interact with consumers.
18. Cont.
Millions of people spend 16 hours a week online. 96% have joined a
social network. They have an average of 53 online friends.
70% of them trust recommendations of consumers they don’t know.
90% of them trust recommendations by people they do know.
