Sorce of communication


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Sorce of communication

  1. 1. Topic:Source of communicationPresented by:Sohail Danish12024119-120
  2. 2. Table of contents: Communication. Definition of communication. Flow of communication. Downward communication. Upward communication. Horizontal communication. Source. Encoding message. Channel. Decoding. Feedback. Barriers of communication.
  3. 3.  Communication is the process whereby speech, signs or actions transmitinformation from one person to another. Communication involves transmitting information from one party to another. communication to be successful, the sender and receiver must have some signs,words or signals in common with each other so the sent message can beunderstood.
  4. 4.  Communication is a 2-way interaction between two parties to transmitinformation and mutual understanding between themselves
  5. 5.  Downward communication Upward communication Horizontal communication
  6. 6. Downward communication : Downward communication flows from people at higher levels to those atlower levels .
  7. 7. Upward communication: Upward communication travels from subordinates to superiors.
  8. 8. Horizontal communication: Crosswise communication includes the horizontal flow of information, amongpeople on the same or similar organizational levels, and the diagonal flow,among persons at different levels who have no direct reporting relationships.
  9. 9. (Source)Sender’smessageEncoding Channel DecodingUnderstandingby receiverResponsetransmissionEncodingchannelDecodingReceivingresponse
  10. 10.  First element in the process is source of communication i.e from where thecommunication originates. Source can be- a person or even a machine. The source(sender) initiates the communication as he has some need, thought,idea or information, that he wishes to transmit to other person or machine.
  11. 11.  The next step in process is encoding the information that has to betransmitted. Encoding of the thoughts produces a message which can be either verbal ornon-verbal. Verbal messages are in the form of words and language. Non-verbal would be in the form of body gestures like smile, wave of handetc..
  12. 12.  The next element in the process of communication is the channel throughwhich the communication is transmitted. The channels could be-face to face conversation, written memos , reports ,telephonic exchanges, meetings etc…. Other channels can be letters, magazines, tv shows, radio etc. For communication to be effective the channel used should be appropriate.
  13. 13.  Decoding and understanding the message constitute the last two elements inthe process of communication from sender to receiver. The receiver first receives the message and decodes it ,interprets andtranslates it into thoughts, understanding and desired response. A successful communication occurs when the receiver decodes the message andattaches the meaning to it which the sender wished to transmit.
  14. 14.  Response and feedback complete the two-way process of communication. Only through feedback the sender comes to know whether the message hasbeen received correctly or not.
  15. 15.  The basic aim of communication is transmission of meaning or understanding. Yet , most of the communications fail to convey the meaning or develop anunderstanding of the communication . The failure in communication arises because of certain blockages or barriersbetween sender and the receiver . In order to make a communication effective, it must be ensured that thesebarriers are removed.
  16. 16. A)Semantic Barriers-Most of the difficulties in communication arise because the same word orsymbol means different things to different individuals. Same words are interpret in different ways.B) Psychological barriers- The meaning of the message depends upon the emotional or psychologicalstatus of both the parties.
  17. 17. C) Emotions –How the receiver feels at the time of receipt of communication message willinfluence how he or she interprets it. The same message received when you are angry is likely to be interpreteddifferently when you are in a neutral disposition.D) Languagefor communication language must be same.