The document discusses the current state of cloud computing and ICT opportunities in Thailand, highlighting the country's competitive positioning and growth in internet usage and mobile technology. It emphasizes the potential for cloud computing to transform businesses, particularly for SMEs, by offering low-cost, scalable solutions and presents the challenges that hinder adoption. Following the severe flooding crisis in 2011, there is an increased opportunity for investment in IT infrastructure and a focus on technologies related to cloud computing.

1. Innovation and Business Opportunities
in Cloud Computing
Dr. Thanachart Numnonda
Director
Software Park Thailand
13 December 2011
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2. Agenda
Thailand ICT Positioning
Cloud Computing Situation in Thailand
Cloud Opportunity after the Crisis
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3. Thailand Positioning
Rank 27: World Competitiveness Index (IMD)
Rank 10: Economic Competitiveness (IMD)
Rank 50: IT Industry Competitiveness Index
2011 (EIU)
Rank 76:E-Government Development 2010 (UN)
Rank 7: Global Services Location Index 2011
( AT Kearney)
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4. ICT Situation inThailand
17.486 Million Internet Users; 26.3%
Penetration [ITU, 2009]
International Internet Bandwidth 818 bps
[World Bank, 2008]
Broadband Subscription 994,000 users
[ITU, 2009]
Mobile Cellular Subscription 65.9 M users
[ITU, 2009]
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5. Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Software Market 84,233 Million Baht in 2010
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps in 2010 [1,300 Apps 495
Million Baht in 2011]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises 5

6. Four Converging Trends That Will
Change the Face of IT and Business
Cloud
Business impact of social computing
Context Aware Computing
Pattern Based Strategy
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Source : Gartner

7. “Cloud computing will transform the IT industry
as it will alter the financial model upon
which investors look at technology providers,
and it will change vertical industries,
making the impact of the Internet on
the music industry look like a minor bleep,”.
Peter Sondergaard, senior vice president at Gartner
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8. Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Application Programming Interface (API)
Scalability and Elastic Capacity
Reliability
Device and location independence
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Source : Architecting for the cloud : Amazon Web Services

9. Cloud Computing
Opportunity for SME
Use ICT for their business with low
investment (no CAPEX; pay as you go)
Buy ICT as Services (subscription model)
such as SaaS
Can focus on their business
Business Continuity
New Business Opportunity
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10. Issues of Cloud Services for SMEs
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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11. Cloud Readiness Index 2011
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Source : Asia Cloud Computing Association: September 2011

12. Thailand Flood Crisis
Worst floods in half a
century
$45 Billion Damage (World
Bank)
Central Bank slashed its
2011 GDP forecast from
4.1% to 2.6%
Seven big industrial parks
north of Bangkok were
effected; 9,859 factories and
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about 660,000 jobs.

13. Opportunity after the Crisis
More investment in IT infrastructure,
software solutions.
Long-term growth opportunities for the IT
industry, especially technologies
associated with cloud computing, data
backup centres, data recovery and
business continuity services.
Broadband and 3G is growing // Cloud
Computing for SMEs
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14. Cloud Thailand
Local Training
Cloud Cloud
Cloud Cloud
Thailand Outsourcing
Data Developers
Group Center
Center with ATPAC
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15. Business Continuity
with Cloud Solutions
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16. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
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