Coast Guard Best Of Blogwell Brief

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Rear Admiral Mary Landry and Commander Ron LaBrec used these slides in the U.S. Coast Guard's 'Best of BlogWell' presentation on 2/17/2009.

For more information about BlogWell, please visit http://gaspedal.com/blogwell.

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Coast Guard Best Of Blogwell Brief

  1. 1. UNITED STATES COAST GUARD SOCIAL MEDIA Coast Guard: All Threats, All Hazards, All Communication Environments Rear Admiral Mary Landry Commander Ron LaBrec Feb. 17, 2009 United States Coast Guard U.S. Department of Homeland Security
  2. 2. Main web page is Web 1.5. Awaiting new platform with social media functionality, have incorporated some Web 2.0 like features: 406 countdown widget. More visuals, links to CG / third party content CG Journal: A first person, informal venue Announcements: More transparency by putting internal Coast Guard info online Why Social Media? Our brand and our people were out there, but we as an organization were not United States Coast Guard U.S. Department of Homeland Security
  3. 3. Received support of Getting Started Leadership IDed limited Coast Guard blogosphere Initial monitoring and response Listening shaped strategy & focused on what we needed first: - voice in the environment, - regular interaction to learn from it, and -an expanded blogosphere United States Coast Guard U.S. Department of Homeland Security
  4. 4. Breaking Through iCommandant as Introduction / learning tool Cultivated supportive bloggers Issued guidance decentralizing official blog participation & responses Issued guidance on personal blog activity addressing Coast Guard issues United States Coast Guard U.S. Department of Homeland Security
  5. 5. Blogs are part of a system to inform and engage the public, our employees and stakeholders. Thousands of CG pictures taken by members of the public with little context or education Our photostream: Educates via imagery and accompanying text Links to main web site Shares viewers Mobile features United States Coast Guard U.S. Department of Homeland Security
  6. 6. Ability to Inform the public during emergencies Hurricane Ike/Gustav •1st Images of Galveston •Top 100 channel that after storms US Airways ditching •750K viewers in days •No. 2 video •YouTube channel visits remain double United States Coast Guard U.S. Department of Homeland Security
  7. 7. United States Coast Guard U.S. Department of Homeland Security
  8. 8. COAST GUARD BLOG LINKS www.uscg.mil Coast Guard Home Page http://www.uscg.mil/comdt/blog/ iCommandant http://coastguardallhands.blogspot.com/ All Hands http://uscgd9.blogspot.com/ Coast Guard District 9 http://iforcecom.blogspot.com/ iForcecom www.uscgbootcamp.com Training Center Cape May http://uscgd13.blogspot.com/ Pacific Northwest http://uscgppc.blogspot.com/ Coast Guard Pay / Personnel Center (internal focus) Automated Mutual Assistance Vessel Rescue System http://amveruscg.blogspot.com/ United States Coast Guard U.S. Department of Homeland Security
  9. 9. Moving Forward Established Senior Management Guidance Group and Working Group Preparing policy on establishment and maintenance of Coast Guard blogs / wikis Converting to new more robust monitoring and response system Tweeted search updates during US Airways ditching and Ice Floe Rescues United States Coast Guard U.S. Department of Homeland Security
  10. 10. Agency within the Department of Homeland Security One of Nation’s sea services Performs 11 statutory missions Port Safety Vessel and facility permitting, inspection, accident investigation, mariner licensing Search and Rescue, Boating Safety Education United States Coast Guard U.S. Department of Homeland Security
  11. 11. Maritime Border Protection Undocumented immigrant interdiction Illegal drug interdiction Homeland security, counter- terrorism United States Coast Guard U.S. Department of Homeland Security
  12. 12. Oil / chemical spill prevention / response Fisheries enforcement / marine mammal protection United States Coast Guard Domestic and polar icebreaking for U.S. Department of Homeland Security commerce and scientific research
  13. 13. 47K full time military and civilian employees, 8K military reserves, 28K volunteers Thousands of boats and hundreds of aircraft and major ships. Operating in the heartland, in the ports, United States Coast Guard along the coast, on the high seas and U.S. Department of Homeland Security overseas.
  14. 14. Federal Government’s only first responder for all threats and all hazards United States Coast Guard 900 locations throughout the country U.S. Department of Homeland Security
  15. 15. Engaged around the World Served in everyCoast Guard since United States major conflict the Revolutionary WarSecurity U.S. Department of Homeland
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