SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 32
Chicago, 6-15-2014
Learn more about Member Meetings
socialmedia.org/meeting...
Social Media & The Global Financial
Leadership Conference
Evan Peterson
@evanmpeterson
@Open_Markets
© 2014 CME Group. All rights reserved.
• A new kind of event for our industry
• Launched 2008
• Exclusive annual event for...
© 2014 CME Group. All rights reserved.
Who Presents?
© 2014 CME Group. All rights reserved.
Opportunity
Publish High Quality Content To:
• Engage Customers/Followers
• Spark C...
© 2014 CME Group. All rights reserved.
Company
Page
2007 20092008 2010 20132011 2012
Energy
Grains
Equities
FX
Rates
Metal...
© 2014 CME Group. All rights reserved.
OpenMarkets Magazine
Digital content hub
launched to:
• Position CME
Group as a hig...
© 2014 CME Group. All rights reserved.
OpenMarkets Magazine
© 2014 CME Group. All rights reserved.
Leveraging Assets & Resources
Video
Interviews
Photos
Text
© 2014 CME Group. All rights reserved.
Planning Process
• Begin 4 Months Out
• Meet Every 2 Weeks
• Coordinate with video ...
© 2014 CME Group. All rights reserved.
Planning Process
• What resources are available?
• How interested is our audience?
...
© 2014 CME Group. All rights reserved.
GFLC.com
• Event Videos and
Photos
• News coverage
• OpenMarkets Feed
Integrate Con...
© 2014 CME Group. All rights reserved.
Conference App
Proprietary
Twitter Streams
OpenMarkets Access
Real Time Messaging
I...
© 2014 CME Group. All rights reserved.
Social Channel Usage
Headlines
& Photos
Client
Interest
Behind-the-
ScenesPhotos
© 2014 CME Group. All rights reserved.
Twitter
#GFLC13
517 mentions of the hashtag in 2013, compared to 291 uses in 2012
1...
© 2014 CME Group. All rights reserved.
© 2014 CME Group. All rights reserved.
Media Coordination
© 2014 CME Group. All rights reserved.
2013
2 days
130 social shares
1 million+
impressions
21 video
interviews
10 blog po...
© 2014 CME Group. All rights reserved.
Lessons
What our audience
wants to see:
Timely
Relevant
© 2014 CME Group. All rights reserved.
Lessons
Archived Content
© 2014 CME Group. All rights reserved.
What’s Next
• Interactive Media Wall
• Determining New Capabilities for GFLC App
• ...
© 2014 CME Group. All rights reserved.
Thank You
@evanmpeterson
evan.peterson@cmegroup.com
Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 32...
CME Group: Social media and the Global Financial Leadership Conference, presented by Evan Peterson
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CME Group: Social media and the Global Financial Leadership Conference, presented by Evan Peterson

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In his SocialMedia.org Member Meeting case study presentation, CME Group's Director of Corporate Marketing, Evan Peterson, explains how they use social media to amplify their annual Global Financial Leadership Conference.

Evan shares how they utilize video, interviews, photos, blogs, and articles from the event as content for their social media platforms.

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CME Group: Social media and the Global Financial Leadership Conference, presented by Evan Peterson

  1. 1. SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO CME Group Evan Peterson Social media and the Global Financial Leadership Conference
  2. 2. Social Media & The Global Financial Leadership Conference Evan Peterson @evanmpeterson @Open_Markets
  3. 3. © 2014 CME Group. All rights reserved. • A new kind of event for our industry • Launched 2008 • Exclusive annual event for select CME Group Customers (Not open to public) • Establish thought leadership presence that extends beyond our industry
  4. 4. © 2014 CME Group. All rights reserved. Who Presents?
  5. 5. © 2014 CME Group. All rights reserved. Opportunity Publish High Quality Content To: • Engage Customers/Followers • Spark Conversation • Make Conference Available Everywhere • Enhance our Brand
  6. 6. © 2014 CME Group. All rights reserved. Company Page 2007 20092008 2010 20132011 2012 Energy Grains Equities FX Rates Metals Media * @CMEGroup Japan
  7. 7. © 2014 CME Group. All rights reserved. OpenMarkets Magazine Digital content hub launched to: • Position CME Group as a high- level thought leader • Engage Followers • Increase brand awareness • Drive business growth
  8. 8. © 2014 CME Group. All rights reserved. OpenMarkets Magazine
  9. 9. © 2014 CME Group. All rights reserved. Leveraging Assets & Resources Video Interviews Photos Text
  10. 10. © 2014 CME Group. All rights reserved. Planning Process • Begin 4 Months Out • Meet Every 2 Weeks • Coordinate with video team 2 weeks out • Daily meetings week before
  11. 11. © 2014 CME Group. All rights reserved. Planning Process • What resources are available? • How interested is our audience? • What can we do in real time? • What are the best stories? • Are there any restrictions or sensitivities?
  12. 12. © 2014 CME Group. All rights reserved. GFLC.com • Event Videos and Photos • News coverage • OpenMarkets Feed Integrate Content OpenMarkets • Blog posts covering sessions • Video interviews with speakers • Post-event magazine stories • Photos and event videos
  13. 13. © 2014 CME Group. All rights reserved. Conference App Proprietary Twitter Streams OpenMarkets Access Real Time Messaging Integrate Content
  14. 14. © 2014 CME Group. All rights reserved. Social Channel Usage Headlines & Photos Client Interest Behind-the- ScenesPhotos
  15. 15. © 2014 CME Group. All rights reserved. Twitter #GFLC13 517 mentions of the hashtag in 2013, compared to 291 uses in 2012 100 tweets 224 retweets 51 favorites
  16. 16. © 2014 CME Group. All rights reserved.
  17. 17. © 2014 CME Group. All rights reserved. Media Coordination
  18. 18. © 2014 CME Group. All rights reserved. 2013 2 days 130 social shares 1 million+ impressions 21 video interviews 10 blog posts 6 videos
  19. 19. © 2014 CME Group. All rights reserved. Lessons What our audience wants to see: Timely Relevant
  20. 20. © 2014 CME Group. All rights reserved. Lessons Archived Content
  21. 21. © 2014 CME Group. All rights reserved. What’s Next • Interactive Media Wall • Determining New Capabilities for GFLC App • CME Group LPGA Tour Championship
  22. 22. © 2014 CME Group. All rights reserved. Thank You @evanmpeterson evan.peterson@cmegroup.com
  23. 23. Learn more about past and upcoming Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 32 Chicago, 6-15-2014 Learn more about Member Meetings socialmedia.org/meetings SOC IALMEDIA. ORG MEM B ER MEETIN G 32 CHICA GO
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