© 2014 Zuni | All Rights Reserved | Confidential
Social Media Success Summit
October 2013
© 2014 Zuni | All Rights Reserved | Confidential
What IS SMSS13??
Social Media Success Summit 2013
• The worlds largest on...
© 2014 Zuni | All Rights Reserved | Confidential
How to grow your social media influence: Mark Schaefer
Scarcity – what ca...
© 2014 Zuni | All Rights Reserved | Confidential
How to grow your social media influence: Mark Schaefer
© 2014 Zuni | All Rights Reserved | Confidential
6 Advanced strategies for lead generation and prospecting on
LinkedIn: Vi...
© 2014 Zuni | All Rights Reserved | Confidential
How to improve your Facebook marketing: Mari Smith
• When the word SHARE ...
© 2014 Zuni | All Rights Reserved | Confidential
How to leverage SlideShare Marketing for more exposure and
revenue: Todd ...
© 2014 Zuni | All Rights Reserved | Confidential
How to leverage SlideShare Marketing for more exposure and
revenue: Todd ...
© 2014 Zuni | All Rights Reserved | Confidential
How to maximise your LinkedIn Influence: Stephanie Sammons
© 2014 Zuni | All Rights Reserved | Confidential
How to maximise your LinkedIn Influence: Stephanie Sammons
• “This is who...
© 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
• Following removal of ...
© 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
• HAVE A MOBILE SITE, G...
© 2014 Zuni | All Rights Reserved | Confidential
How to optimise your blog for search: Rich Brooks
© 2014 Zuni | All Rights Reserved | Confidential
How to run successful Pinterest Contents: Melanie Duncan
© 2014 Zuni | All Rights Reserved | Confidential
How to run successful Pinterest Contents: Melanie Duncan
© 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
•...
© 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
•...
© 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
•...
© 2014 Zuni | All Rights Reserved | Confidential
How to simplify your social media marketing with free tools:
Ian Cleary
•...
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed on Instagram : Brand Panel
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
© 2014 Zuni | All Rights Reserved | Confidential
How to succeed with Google+: Jesse Stay
© 2014 Zuni | All Rights Reserved | Confidential
How to thrive with content marketing: Joe Pulizzi
© 2014 Zuni | All Rights Reserved | Confidential
How to thrive with content marketing: Joe Pulizzi
© 2014 Zuni | All Rights Reserved | Confidential
How to use LinkedIn for Corporations: Neal Schaffer
© 2014 Zuni | All Rights Reserved | Confidential
How to use LinkedIn for Corporations: Neal Schaffer
• Is your company Lin...
© 2014 Zuni | All Rights Reserved | Confidential
How to use online video to generate leads: David Siteman Garland
© 2014 Zuni | All Rights Reserved | Confidential
How to use online video to generate leads: David Siteman Garland
• Drive ...
© 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
© 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
•...
© 2014 Zuni | All Rights Reserved | Confidential
How to use Pinterest for more traffic, leads and sales:
Cynthia Sanchez
© 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
© 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
© 2014 Zuni | All Rights Reserved | Confidential
How to use social media to boost your video views:
James Wedmore
© 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
© 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
© 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
© 2014 Zuni | All Rights Reserved | Confidential
Why you need to rethink your social media marketing: Jay Baer
© 2014 Zuni | All Rights Reserved | Confidential
And the rest…
• How to measure your social media return on investment – N...
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Social Media Success Summit October 2013 slideshare

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The worlds largest online social media conference
33 sessions Live event with Q&A
All sessions also recorded & transcribed

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Social Media Success Summit October 2013 slideshare

  1. 1. © 2014 Zuni | All Rights Reserved | Confidential Social Media Success Summit October 2013
  2. 2. © 2014 Zuni | All Rights Reserved | Confidential What IS SMSS13?? Social Media Success Summit 2013 • The worlds largest online social media conference • 33 sessions Live event with Q&A • All sessions also recorded & transcribed
  3. 3. © 2014 Zuni | All Rights Reserved | Confidential How to grow your social media influence: Mark Schaefer Scarcity – what can you provide that is unique? Likability – the internet is like a party, you need lots of positive experiences before you get invited Social Proof – people look for clues to substantiate social proof, are you part of online ‘top influencers’ lists, shares, how many followers do you have, do you get RT a lot etc.
  4. 4. © 2014 Zuni | All Rights Reserved | Confidential How to grow your social media influence: Mark Schaefer
  5. 5. © 2014 Zuni | All Rights Reserved | Confidential 6 Advanced strategies for lead generation and prospecting on LinkedIn: Viveka von Rosen • You NEED a keyword strategy • Find the right keywords at www.linkedin.com/skills • Add your new keywords to your professional headline, your titles, description in experience, summary section & interests
  6. 6. © 2014 Zuni | All Rights Reserved | Confidential How to improve your Facebook marketing: Mari Smith • When the word SHARE is included in a Facebook post stats suggest more shares/comments and likes occur. Utilise social calls to action & increase engagement, tell your audience what you want them to do
  7. 7. © 2014 Zuni | All Rights Reserved | Confidential How to leverage SlideShare Marketing for more exposure and revenue: Todd Wheatland • Slideshare allows you to upload infographics, high definition video’s blog feeds etc. • Re-purpose your content for slideshare, you can customise just about anything to fit in with Slideshare formats
  8. 8. © 2014 Zuni | All Rights Reserved | Confidential How to leverage SlideShare Marketing for more exposure and revenue: Todd Wheatland • Ability to generate leads reporting, for just $19 a month you can understand who is reading and downloading your content • Reporting includes rolling summary of last 1000’s visitors including their locations, content accessed, organisation often identified and receive a referral URL as well • Many lead generation opportunities, such as building in forms at the end of your presentations such as signing up to email • Tremendous SEO power, optimise against keywords • Ensure you optimise thumbnails
  9. 9. © 2014 Zuni | All Rights Reserved | Confidential How to maximise your LinkedIn Influence: Stephanie Sammons
  10. 10. © 2014 Zuni | All Rights Reserved | Confidential How to maximise your LinkedIn Influence: Stephanie Sammons • “This is who I am, what I do and who I help.” No need to restrict your title to just your name and role • Use KEYWORDS • Add rich media to your profile, videos, documents, audio, images etc. • Get active in high quality groups, or create your own. This takes time but can be well worth the investment Profile Picture
  11. 11. © 2014 Zuni | All Rights Reserved | Confidential How to optimise your blog for search: Rich Brooks • Following removal of organic keywords, there are still other ways • Review landing pages you are getting the most traffic to, what keywords and content is contained within these? Monitor trends and optimise against these
  12. 12. © 2014 Zuni | All Rights Reserved | Confidential How to optimise your blog for search: Rich Brooks • HAVE A MOBILE SITE, Google is starting to penalise those that aren’t • WP Touch Pro – WordPress tool you can use to turn your website into a mobile site, pro allows tablet as well • Does your page content match up to the keywords your target audience are actually searching for? • Think about what your customers BIGGEST PROBLEMS are? Brainstorm keywords around this • Use keywords in the title, and the first sentence of your content, as required after that • Create a compelling meta description that encourages clicks • SEO plug-in – Yoast – following you completing the necessary elements it then reminds you what you still need to do and what could be improved • Think numbered lists, infographics (good for back links), embedded videos, best of lists etc.
  13. 13. © 2014 Zuni | All Rights Reserved | Confidential How to optimise your blog for search: Rich Brooks
  14. 14. © 2014 Zuni | All Rights Reserved | Confidential How to run successful Pinterest Contents: Melanie Duncan
  15. 15. © 2014 Zuni | All Rights Reserved | Confidential How to run successful Pinterest Contents: Melanie Duncan
  16. 16. © 2014 Zuni | All Rights Reserved | Confidential How to simplify your social media marketing with free tools: Ian Cleary • Utilise HootSuite to separate out key influencers in areas of interest and interact with those relevant conversations • Utilise Nimble to manage your relationships, prompts you to interact with people you haven’t interacted with for a while and you can nominate important people you want to be reminded about • You can also view interactions across each platform and see where most of the activity is
  17. 17. © 2014 Zuni | All Rights Reserved | Confidential How to simplify your social media marketing with free tools: Ian Cleary • Use Feedly as a content aggregator & then buffer to share via your channels
  18. 18. © 2014 Zuni | All Rights Reserved | Confidential How to simplify your social media marketing with free tools: Ian Cleary • Dlvr.it is another content platform that allows you to easily share content to your various social platforms from once place
  19. 19. © 2014 Zuni | All Rights Reserved | Confidential How to simplify your social media marketing with free tools: Ian Cleary • www.semrush.com.au is another great tool for researching competitors and what keywords they are getting and optimising against (free for around 3 uses a day) • www.socialcrawlytics.com is a competitor content and popularity tool • www.opensiteexplorer.org – compare competitor sites and see how they rank against yours • www.twitonomy.com – helps you understand twitter activity • www.picmonkey.com – free image editing tool
  20. 20. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  21. 21. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  22. 22. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  23. 23. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  24. 24. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  25. 25. © 2014 Zuni | All Rights Reserved | Confidential How to succeed on Instagram : Brand Panel
  26. 26. © 2014 Zuni | All Rights Reserved | Confidential How to succeed with Google+: Jesse Stay
  27. 27. © 2014 Zuni | All Rights Reserved | Confidential How to succeed with Google+: Jesse Stay
  28. 28. © 2014 Zuni | All Rights Reserved | Confidential How to succeed with Google+: Jesse Stay
  29. 29. © 2014 Zuni | All Rights Reserved | Confidential How to succeed with Google+: Jesse Stay
  30. 30. © 2014 Zuni | All Rights Reserved | Confidential How to thrive with content marketing: Joe Pulizzi
  31. 31. © 2014 Zuni | All Rights Reserved | Confidential How to thrive with content marketing: Joe Pulizzi
  32. 32. © 2014 Zuni | All Rights Reserved | Confidential How to use LinkedIn for Corporations: Neal Schaffer
  33. 33. © 2014 Zuni | All Rights Reserved | Confidential How to use LinkedIn for Corporations: Neal Schaffer • Is your company LinkedIn page linking to all of your other digital channels? Apart from driving traffic it also helps to create back-links everywhere you can • Optimise company and employee profiles against keywords • LinkedIn’s busiest hours are morning & midday Monday to Friday • Questions receive 50% more comments
  34. 34. © 2014 Zuni | All Rights Reserved | Confidential How to use online video to generate leads: David Siteman Garland
  35. 35. © 2014 Zuni | All Rights Reserved | Confidential How to use online video to generate leads: David Siteman Garland • Drive traffic to a specific channel (website for example) via a link in your description with an incentive, but ensure it is to an optimised landing page. Don’t drive them to your homepage, that is just wasted traffic
  36. 36. © 2014 Zuni | All Rights Reserved | Confidential How to use Pinterest for more traffic, leads and sales: Cynthia Sanchez
  37. 37. © 2014 Zuni | All Rights Reserved | Confidential How to use Pinterest for more traffic, leads and sales: Cynthia Sanchez • Your content MAY already be getting pinned, you can check here – pinterest.com/source/your URL – this will display who pinned what and which board they pinned it to
  38. 38. © 2014 Zuni | All Rights Reserved | Confidential How to use Pinterest for more traffic, leads and sales: Cynthia Sanchez
  39. 39. © 2014 Zuni | All Rights Reserved | Confidential How to use social media to boost your video views: James Wedmore
  40. 40. © 2014 Zuni | All Rights Reserved | Confidential How to use social media to boost your video views: James Wedmore
  41. 41. © 2014 Zuni | All Rights Reserved | Confidential How to use social media to boost your video views: James Wedmore
  42. 42. © 2014 Zuni | All Rights Reserved | Confidential Why you need to rethink your social media marketing: Jay Baer
  43. 43. © 2014 Zuni | All Rights Reserved | Confidential Why you need to rethink your social media marketing: Jay Baer
  44. 44. © 2014 Zuni | All Rights Reserved | Confidential Why you need to rethink your social media marketing: Jay Baer
  45. 45. © 2014 Zuni | All Rights Reserved | Confidential Why you need to rethink your social media marketing: Jay Baer
  46. 46. © 2014 Zuni | All Rights Reserved | Confidential And the rest… • How to measure your social media return on investment – Nichole Kelly • How to create blog posts people love to share – Jeff Bullas • How to get started with Mobile Marketing – Greg Hickman • How to integrate social media marketing with online marketing efforts – Lee Odden • How to use online video to get big brand results – Brand panel of Paul Colligan, Jim Lourderback & Clayton Talmon de l’Armee • How to rapidly grow your email list with Facebook – Amy Porterfield • How to reach your customers on their smartphones with social media – Jamie Turner • How to unlock Facebook’s most powerful advertising tools – Jon Loomer • How to use Twitter to grow your traffic and sales – Kim Garst • How to get big brand results from Facebook – Brand Panel of Rick Mulready, Umang Shah & Jason Townsend • How big businesses do Pinterest marketing – Brand panel of Beth Hayden, Michael Bepjo & Angela Thompson • How to turn tweets to dollars: Brand panel of Neal Scaffer, Hennifer Lashua & Alicia Picciotti • How to grow your business with podcasting: Brand Panel of Michael Stelzner, Michael Hyatt & Chris Brogan

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