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Social Fresh EAST 2013: Adam Kmiec
1.
Building An Insights Driven Social
Media Organization
2.
#SocialFresh @adamkmiec #insightsmatter
3.
Good Morning
4.
5.
6.
1,862,421
7.
*Disclaimer
8.
$4.00
$8.00 $30.00
9.
Social Media @ Scale Is
Hard
10.
11.
Insights Come From Signals
12.
Insights Inform Decisions
13.
It’s What You Do
With Those Signals That Matters
14.
15.
We Are Data Rich
& Insight Poor
16.
The Strength Of Signals Has
Changed
17.
18.
19.
Bacon
Their Category Share
20.
21.
22.
23.
A Change We Needed
24.
25.
26.
27.
28.
29.
Bacon
Their Category Share
30.
31.
Strategy
Community Content Management Insights
32.
33.
34.
35.
Where Are They
Finding It? Do They Like The Packaging? Do They Like The Product? How Are They Using It?
36.
37.
38.
Daily Action Points Weekly
Insight Reviews Monthly KPI Analysis
39.
This Is Iterative
40.
Set Yourself Up
For Success • Insights > Opinions • Know What You’ll Do With The Insights • Garbage In = Garbage Out • Re-Think How You Value Signals • Trust The Data...Let It Lead Your Gut • People > Software • The Answers Aren’t In A Book
Download now
