So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.




                               ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
So You Have a LinkedIn Profile…Now What?

by Stephanie Smith ‐ Howard, Wershbale & Co.



                                ...
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So You Have A Linkedin Profile...Now What?

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An overview on ways to use LinkedIn as part of an overall business development / practice growth strategy.

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So You Have A Linkedin Profile...Now What?

  1. 1. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. SO YOU HAVE A LINKEDIN PROFILE… NOW WHAT? Using LinkedIn as a Strategy Presented by: Stephanie Smith for ABC Law Firm Agenda/Overview Optimizing your presence Participation Strategy Practice Growth Commitment © 2010 HOWARD, WERSHBALE & CO. 1
  2. 2. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Optimize Your Profile Convey your personal brand/personality Be found for business opportunities Enables connection matches Boards and leadership positions Education Headline Getting Your Profile to 100% Picture Personal summary Specialties – keywords & SEO Friendly URL Recommendations Applications Websites © 2010 HOWARD, WERSHBALE & CO. 2
  3. 3. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Ways to Participate Status Updates Groups Questions & Answers Polls Status Updates Use netiquette URL shorteners – test links! Integration with Twitter, Facebook, Blog, Buzz, etc. © 2010 HOWARD, WERSHBALE & CO. 3
  4. 4. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Groups Used for connection recommendations Follow vs. join vs Participation Creating/starting a group Questions & Answers Areas of interest Media (SME) Posting questions © 2010 HOWARD, WERSHBALE & CO. 4
  5. 5. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Polls Participating Creating Target an audience Using LinkedIn as a Research Tool Companies Individuals Connections Competitors Trends Information about your firm Polls © 2010 HOWARD, WERSHBALE & CO. 5
  6. 6. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Develop a Strategy Internal policy Who, What When Where Why Who What, When, Where, Why, How Consistency Editorial Calendar USING LINKEDIN FOR PRACTICE GROWTH © 2010 HOWARD, WERSHBALE & CO. 6
  7. 7. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Practice Development Client interaction Referral sources Competitors Prospects Employees p y Client Interaction Make connections Ask for introductions Be a resource Monitor competitors © 2010 HOWARD, WERSHBALE & CO. 7
  8. 8. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Referral Sources Status updates Look for new sources/connections Recommendations Competitors Follow company Former employees Idea generator © 2010 HOWARD, WERSHBALE & CO. 8
  9. 9. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Prospects Find out who you know Get background info Staff continuity Time & Strategies Once a week (minimum) to 2-3hrs/wk “Accept” one connection at a time Join one group at a time Compliments traditional networking © 2010 HOWARD, WERSHBALE & CO. 9
  10. 10. So You Have a LinkedIn Profile…Now What? by Stephanie Smith ‐ Howard, Wershbale & Co. Statistics 93% of journalists are on some social media platform 96% use corporate websites for research t w b it f h 65% use social media for research 89% use blogs for research 91% of consumers (84% of business buyers) trust peer recommendations Thank You! Stephanie Smith Howard, Wershbale & Co. smith@hwco.com © 2010 HOWARD, WERSHBALE & CO. 10

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