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So You Have A Linkedin Profile...Now What?
- 2. So You Have a LinkedIn Profile…Now What?
by Stephanie Smith ‐ Howard, Wershbale & Co.
Optimize Your Profile
Convey your personal brand/personality
Be found for business opportunities
Enables connection matches
Boards and leadership positions
Education
Headline
Getting Your Profile to 100%
Picture
Personal summary
Specialties – keywords & SEO
Friendly URL
Recommendations
Applications
Websites
© 2010 HOWARD, WERSHBALE & CO. 2
- 10. So You Have a LinkedIn Profile…Now What?
by Stephanie Smith ‐ Howard, Wershbale & Co.
Statistics
93% of journalists are on some social media
platform
96% use corporate websites for research
t w b it f h
65% use social media for research
89% use blogs for research
91% of consumers (84% of business buyers) trust
peer recommendations
Thank You!
Stephanie Smith
Howard, Wershbale & Co.
smith@hwco.com
© 2010 HOWARD, WERSHBALE & CO. 10