Social media optimization

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Social media optimization

  1. 1. Social Media Optimization LinkedIn Facebook Twitter Blogs Google+ Pinterest Content Copyright 2012, Rocket Builders - Contentfor Use Only by Rocket Academy Online Participants
  2. 2. LinkedIn Choose your LinkedIn  Events updates connections and content carefully  Jobs descriptions  Tweets Use keywords for better ranking  Advices/Suggestions Participate/Join in groups  Sharing interesting stuff Review incoming messages and  Blog posts ………… reply  Questions & quotations Post question and respond to  Offer expertise through Q & A others  Share useful and informative content Follow companies  Launch polls Create Events and update your  Join the discussions connectionsBest Practices Activities Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  3. 3. LinkedIn Tips What is your criteria for accepting a connection? Be consistent. Only join groups you plan to be active in and represent the business interests you wish to project to your connections. Post status updates regularly Identify and follow all of your LinkedIn connections on Twitter within the Tweets application Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  4. 4. LinkedIn Six Week Programhttp://www.regnordman.com/2011/10/01/the-power-formula-for-linkedin-success-wayne-breitbarth/Week name Photo Recent Education Personal Introductions Awards invite five 1 Employment information and Inmail trusted peopleWeek Accept Invite five Complete Add company Rewrite Join 5 groups Grab unique 2 invitations more experience website headline LinkedIn URLWeek Accept Review "people You Request recommendati Write a recommendati Search on Advanced Join 5 more Post status 3 invitations may know on on company people search groups updateWeek Accept Add two more items website Add volunteer Special classes Write a recommendati Company Join 5 more Search on Advanced Request recommendati Word process Summary Post status 4 invitations section work training on LinkedIn site groups company people search on section updateWeek Accept Write a recommendati Join 5 more Advanced People Request recommendati Word process Import Account & Connect with classmates Post status 5 invitations on groups Search on Specialities contacts Settings and colleagues updateWeek Accept Write a recommendati Join 5 more Word process Find helpful pdf, word Find helpful Document key network Download Outlook Tool LinkedIn Post status Document goals for next 6 invitations on groups Skills section excel doc powerpoint stats bar introduction update quarter Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  5. 5. Facebook Your Profile  Profile ◦ Update Bio ◦ Status updates with ◦ Photo reference to your page ◦ Make Friend Lists (control  Page which group of friends ◦ Featured photos get the content you ◦ Left Hand Links publish) ◦ Featured Likes ◦ Filter Your News Feed ◦ Wall Tab Layout … select Setup a Facebook Page “display posts made by the page” as default ◦ Use keywords for SEOSetup Activity Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  6. 6. Facebook Create a Business Page ◦ http://www.youtube.com/watch?v=qOD8_0hh9bc  Register a Page  Fill in Basic Info  Increase Page Publicity  Manage Tabs  Edit Page Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  7. 7. Facebook Business Examples GE ◦ http://www.facebook.com/GE?sk=app_175384022 520981 See 10 other B2B examples ◦ http://www.slideshare.net/jeffreylcohen/10- examples-of-b2b-facebook-fan-pages Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  8. 8. Facebook Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  9. 9. Twitter Create an account  Profile bio  Profile URL  Profile Photo Tweet original content regularly, Retweet to show your expertise in knowing what is “good” use Hashtags to improve relevance for search Follow influential people in your industry Make Lists Listen using Tweetdeck, or other tools Schedule regular tweets using HootSuite Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  10. 10. Blog Wordpress, Blogger (Google) and Typepad are the main platforms Search engines like to index blogs, so keywords are important considerations to “get found” Blog is a key landing page for deeper content beyond the 140 characters in twitter (or status updates in other social media sites) Make it easy to share your blog articles via social media Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  11. 11. Email Include your social media accounts in your signature Links to your latest posts can provide good context for relationship building Align your email address books with your social media followers/subscribers/etc Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  12. 12. Google+ For demo and intro: ◦ http://www.google.com/+/demo/ ◦ http://youtu.be/4RyY2-ofP4g (explains +1 button) Circles, Sparks, Hangouts, Instant Uploads, and Huddle are the new terminology Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  13. 13. Pinterest New social media tool for sharing pictures along with descriptions ◦ See Geoff’s Pinterest boards for:  LinkedIn  http://pinterest.com/geoffreyhansen/linkedin/  B2B Social Media  http://pinterest.com/geoffreyhansen/b2b-social-media/ Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  14. 14. Technology Choose the appropriate technologies to deploy. Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants
  15. 15. Recommended Tools Google  Reader  Alerts Hootsuite Tweetdeck Jigsaw Content Copyright 2012, Rocket Builders - Content for Use Only by Rocket Academy Online Participants

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