Social Media & Business Marketing Guide

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Overview of the main social networks and how you can get involved including tools, mini guides and more

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Social Media & Business Marketing Guide

  1. 1. Social Media & Business Marketing <br />Sue Allen<br />
  2. 2. 3. Social Media State of Mind<br />Agenda<br />1. What is Social Media?<br />2. 2011 Statistics<br />4. Benefits of Social Media<br />5. Why Should I Sit Up and Take Notice?<br />6. Marketing Tips <br />7. Setting up your profiles<br />
  3. 3. What is social media?<br />“Social media is online content created <br />by people, for people<br />It gives everyone an opportunity <br />to share their thoughts, opinions and experiences <br />using free tools such as sites, blogs, podcasts <br />and video sharing”<br />
  4. 4.
  5. 5.
  6. 6. 2011 statistics<br />2. <br />
  7. 7. Did you know... <br />Linkedin has over 100 MILLION members?<br />Over 2 BILLION people searches in 2010<br />1 MILLION new users every 12 DAYS<br />= <br />1 user per SECOND!<br />Professionals HAVE to have a presence on there<br />
  8. 8.
  9. 9. 100,000,000 members <br />If we stacked 100 million business cards in a pile <br />=<br />98,245 Feet <br />Pass Mount Everest at 29,029 feet<br />
  10. 10.
  11. 11. LINKEDIN LEGAL INDUSTRY IS LESS THAN <br />2 PERCENT<br />OF WHOLE NETWORK ONLINE!<br />SHOCKING STATISTIC!!!<br />CLAIM YOUR SPACE AND STAND OUT TODAY<br />Hi-tech<br />Finance <br />Medical<br />Sales<br />Construction <br />Government<br />Transportation<br />All higher represented than Legal!<br />Only one lower was Agricultural <br />
  12. 12. More video uploaded in 60 days...<br />... than 3 major TV networks created in 60 years<br />Broad demographic of users - 18-54years<br />Over 100 MILLION views Per DAY<br />4 MILLION people share content to more than 1 site<br />Did you know? Youtube is OWNED by Google?<br />
  13. 13.
  14. 14. Added OVER 200million members in LESS than 1 YEAR!<br />Over 500m active users <br />50% log in DAILY<br />Average user connected to 80 community pages / groups<br />60 MILLION STATUS UPDATES DAILY<br />Average user creates 90 pieces of content a month<br />70% traffic from outside the US<br />250m active on FB through their MOBILE device<br />
  15. 15.
  16. 16. Most popular among working adults <br />Number of tweets per week = 1 BILLION<br />280% increase in tweets per day over last year<br />New accounts per day = 460,000<br />182% Increase Mobile Twitter users 2010-11<br />Twitter is the PULSE of the planet... <br />Do you have your finger on the PULSE?<br />
  17. 17. Isn't it time ... to get your feet wet?<br />
  18. 18. Social media state of mind<br />3. <br />
  19. 19. Outbound MarketingInbound Marketing<br />• Telemarketing • SEO / SEM<br />• Trade shows • Blogging<br />• Direct mail • Social Media<br /><ul><li> Email blasts • RSS </li></ul>• Print ads • Free tools/trials<br />• TV/radio ads • Web /Viral videos<br />InterruptionPermission<br />VS<br />
  20. 20. With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share news, information <br />and content<br />
  21. 21. Benefits of social media<br />4.<br />
  22. 22. Benefits Of Using Social Media In Business<br /><ul><li> Build online reputation
  23. 23. Increase Trust
  24. 24. Generate Business
  25. 25. More accessible
  26. 26. More personable
  27. 27. Engaged potential leads
  28. 28. Increased awareness
  29. 29. Online brand building
  30. 30. Subject matter expert
  31. 31. Maintain long term connections
  32. 32. Generate word of mouth marketing
  33. 33. Rich insights into your market
  34. 34. Can listen and engage
  35. 35. Make you a better writer – 140 rule
  36. 36. Like text message to the world – faster!
  37. 37. It’s Fun! </li></li></ul><li>Why should I sit up and take notice?<br />5. <br />
  38. 38. Facebook is still the most popular site <br />Twitter is catching up fast<br />Small business  > HALF of their customers <br />achieved through word of mouth. <br />Twitter is the digital manifestation of WOM marketing<br />Gain insight <br />Opportunity to listen in to the conversations being openly discussed online <br />Manage your reputation online <br />Identify key influencers that are helping form opinions<br />
  39. 39. Driving Traffic / Improve Google rankings <br />Social media can play key role in driving traffic to your site<br />Improving your SEO (search engine optimisation)<br />Linking your profiles to your website<br />Social bookmarking like Digg and Delicious can help improve visibility too<br />Distinct worlds of PR, Customer Service <br />and Marketing <br />are fusing<br />
  40. 40. HELP I’M TOO BUSY TO “DO” SOCIAL MEDIA<br />
  41. 41. Marketing tips<br />6. <br />
  42. 42. Marketing Tips for SM-Networking<br />• Make friends<br />• Find your existing connections<br />• Network through groups<br />• Add to your email signature, blog articles, bio or profile…<br />• Be helpful<br />• Answer questions<br />• Share interesting content<br />• Make connections<br />
  43. 43. Social Media = Cocktail Party<br />• Become a real member of the community<br />• Add value to the community<br />• Ask and answer questions - any recommendations, business challenges, what they do <br />• More effective than live networking events<br />• No boundaries of time or space – limited to have conversations that night. Don’t get to meet all that you wanted to. Online you can talk to everyone! <br /><ul><li> Conversation powerful – can be found online, magnifies it even more.</li></ul>• Other people can listen in easily<br />
  44. 44. Creating your profile<br />7. <br />
  45. 45. Creating Your Social Profiles<br />Build A Facebook Page<br /><ul><li> Keep customers updated
  46. 46. Brand awareness
  47. 47. Promote discussions / share news
  48. 48. Special events
  49. 49. Google map directions or special offers
  50. 50. Branded FB page</li></ul>Linkedin - Personal Profile & Business Profile <br /><ul><li> Vital for any professional
  51. 51. Professional headshot – Smiling headshot
  52. 52. 45% people online are decision makers
  53. 53. If you sell services to other business or professionals – business profile
  54. 54. Build network – leads, connections, partners
  55. 55. Visit and Join groups – location / industry – search
  56. 56. Showcase your expertise
  57. 57. Upload presentations
  58. 58. Sharing insight in forums and groups - Ask questions
  59. 59. Valuable connections for your own network</li></li></ul><li>Get Tweeting <br /><ul><li> Personal Page
  60. 60. Business Profile – better to have a face vs logo
  61. 61. Bespoke Background
  62. 62. Follow / network with people in your industry
  63. 63. Informative across a range of subjects
  64. 64. Source of ideas, resources, links
  65. 65. Listen to real time conversations
  66. 66. Connect with potential customers
  67. 67. Build relationships
  68. 68. Source suppliers
  69. 69. Source referrers
  70. 70. Adds personality of your company online </li></ul>Blog <br /><ul><li>Wordpress or Blogger </li></ul>Youtube<br /><ul><li>Webvideos
  71. 71. Presentations</li></li></ul><li>Social Media Checklist<br />Do:<br />IDENTIFY the social media channels <br />LISTEN to the conversations <br />ENGAGE with audience<br />RESPOND to reviews <br />CAPTURE insights to build understanding<br />LINK to other sources<br />HAVE Fun<br />Don’t:<br />Spam people for hits or followers<br />Publish content unless you’re happy to engage with it and see it printed elsewhere<br />Open a page and never update it at all<br />
  72. 72. Traffic, Leads and Customers Monitoring<br />Email newsletters <br />RSS feeds<br />Blog comments<br />Linkedin leads <br />Facebook – “Likes”<br />Stumbleupon<br />Youtube views<br />Twitter – Audience, RT, Mentions, Click Analytics<br />Traffic to site from monitored link using bit.ly or ow.ly<br />Capture of Customers via enquiry line / reception monitored route<br />
  73. 73. Tools<br />Hootsuite<br />Buffer<br />Tweetdeck<br />MarketmeSuite<br />Tweetadder<br />Summify<br />Sprout Social<br />Directories <br />Twellow.com<br />Listorious<br />Social Measures<br />Klout score<br />Sunday Times Social List <br />
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79. Are you listening 1st?<br />Or Selling 1st?<br />
  80. 80. Thank You <br />@susuallen<br />

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