Social Media & Business Marketing Guide
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Overview of the main social networks and how you can get involved including tools, mini guides and more
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Social Media & Business Marketing Guide
- 1. Social Media & Business Marketing Sue Allen
- 2. 3. Social Media State of Mind Agenda 1. What is Social Media? 2. 2011 Statistics 4. Benefits of Social Media 5. Why Should I Sit Up and Take Notice? 6. Marketing Tips 7. Setting up your profiles
- 3. What is social media? “Social media is online content created by people, for people It gives everyone an opportunity to share their thoughts, opinions and experiences using free tools such as sites, blogs, podcasts and video sharing”
- 7. Did you know... Linkedin has over 100 MILLION members? Over 2 BILLION people searches in 2010 1 MILLION new users every 12 DAYS = 1 user per SECOND! Professionals HAVE to have a presence on there
- 9. 100,000,000 members If we stacked 100 million business cards in a pile = 98,245 Feet Pass Mount Everest at 29,029 feet
- 11. LINKEDIN LEGAL INDUSTRY IS LESS THAN 2 PERCENT OF WHOLE NETWORK ONLINE! SHOCKING STATISTIC!!! CLAIM YOUR SPACE AND STAND OUT TODAY Hi-tech Finance Medical Sales Construction Government Transportation All higher represented than Legal! Only one lower was Agricultural
- 12. More video uploaded in 60 days... ... than 3 major TV networks created in 60 years Broad demographic of users - 18-54years Over 100 MILLION views Per DAY 4 MILLION people share content to more than 1 site Did you know? Youtube is OWNED by Google?
- 14. Added OVER 200million members in LESS than 1 YEAR! Over 500m active users 50% log in DAILY Average user connected to 80 community pages / groups 60 MILLION STATUS UPDATES DAILY Average user creates 90 pieces of content a month 70% traffic from outside the US 250m active on FB through their MOBILE device
- 16. Most popular among working adults Number of tweets per week = 1 BILLION 280% increase in tweets per day over last year New accounts per day = 460,000 182% Increase Mobile Twitter users 2010-11 Twitter is the PULSE of the planet... Do you have your finger on the PULSE?
- 17. Isn't it time ... to get your feet wet?
- 18. Social media state of mind 3.
- 20. With the uptake of all these mediums social media has had a profound effect on the way people discover, read and share news, information and content
- 21. Benefits of social media 4.
- 23. Increase Trust
- 25. More accessible
- 26. More personable
- 27. Engaged potential leads
- 29. Online brand building
- 30. Subject matter expert
- 31. Maintain long term connections
- 32. Generate word of mouth marketing
- 33. Rich insights into your market
- 34. Can listen and engage
- 35. Make you a better writer – 140 rule
- 36. Like text message to the world – faster!
- 38. Facebook is still the most popular site Twitter is catching up fast Small business > HALF of their customers achieved through word of mouth. Twitter is the digital manifestation of WOM marketing Gain insight Opportunity to listen in to the conversations being openly discussed online Manage your reputation online Identify key influencers that are helping form opinions
- 39. Driving Traffic / Improve Google rankings Social media can play key role in driving traffic to your site Improving your SEO (search engine optimisation) Linking your profiles to your website Social bookmarking like Digg and Delicious can help improve visibility too Distinct worlds of PR, Customer Service and Marketing are fusing
- 40. HELP I’M TOO BUSY TO “DO” SOCIAL MEDIA
- 42. Marketing Tips for SM-Networking • Make friends • Find your existing connections • Network through groups • Add to your email signature, blog articles, bio or profile… • Be helpful • Answer questions • Share interesting content • Make connections
- 44. Creating your profile 7.
- 46. Brand awareness
- 47. Promote discussions / share news
- 48. Special events
- 49. Google map directions or special offers
- 51. Professional headshot – Smiling headshot
- 52. 45% people online are decision makers
- 53. If you sell services to other business or professionals – business profile
- 54. Build network – leads, connections, partners
- 55. Visit and Join groups – location / industry – search
- 56. Showcase your expertise
- 58. Sharing insight in forums and groups - Ask questions
- 60. Business Profile – better to have a face vs logo
- 62. Follow / network with people in your industry
- 63. Informative across a range of subjects
- 64. Source of ideas, resources, links
- 65. Listen to real time conversations
- 66. Connect with potential customers
- 68. Source suppliers
- 69. Source referrers
- 72. Traffic, Leads and Customers Monitoring Email newsletters RSS feeds Blog comments Linkedin leads Facebook – “Likes” Stumbleupon Youtube views Twitter – Audience, RT, Mentions, Click Analytics Traffic to site from monitored link using bit.ly or ow.ly Capture of Customers via enquiry line / reception monitored route
- 73. Tools Hootsuite Buffer Tweetdeck MarketmeSuite Tweetadder Summify Sprout Social Directories Twellow.com Listorious Social Measures Klout score Sunday Times Social List
- 79. Are you listening 1st? Or Selling 1st?
- 80. Thank You @susuallen