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The Future of Commerce in
       Second Life


    Jeff Vogt (SL: Vogt Linden)
            Linden Lab
            SLCC 2011
Focus Areas


New User
              Registration   Usability   Service   Performance   Growth
Acquisition
Q2 SL Economy
Q2 SL Economy
 Daily Completed Registrations
Q2 SL Economy
Average Monthly Logged-In Users
Q2 SL Economy
    User Hours
Q2 SL Economy
Average Monthly Economic Participants
Q2 SL Economy
  Average Exchange Rate
Q2 SL Economy
     L$ Supply
Q2 SL Economy
    Lindex Volume
Q2 SL Economy
 Web Merchandise Sales Volume
Q2 SL Economy
    World Size
Merchant Services
     Purchasing Today
Merchant Services
               Purchasing Tomorrow...
“Direct Delivery” of Virtual Goods to Users’ Inventory
Merchant Services
     Direct Delivery
Merchant Services
Marketplace Listings and Inventory Management
Business Services
Business Services
    Linden $ and Lindex
What’s Next?
Thank You!

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SLCC 2011 - The Future of Commerce in Second Life by Jeff Vogt - SL Vogt Linden