SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma
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Find out how the American Cancer Society's Relay For Life works with SL Businesses for a mutually beneficial relationship. What are the benefits for participating in SL fundraising and how these partnerships can bring positive changes to both parties.
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SLCC 2011 - How SL Businesses and Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life by Jeff Montegut - SL Stingray9798 Rayma
- 1. How SL Businesses & Non-Profits Work Together for a Mutually Beneficial Relationship in Second Life
- 2. Second Life Statistics Since April, daily registrations have increased by approx. 6,000
- 3. Second Life Statistics Average monthly remains steady for past 3 quarters
- 4. Second Life Statistics Exchange rate is improving and at a 6-quarter best
- 5. Second Life Statistics Year over year, the 2010 average of monthly economic participants was up 4% from 2009’s average.
- 6. Second Life Statistics Driven by greater merchant adoption and improved shopping features, web merchandise sales volume grew 5.8% in Q4. 2010 web sales volume was up 104% relative to 2009.
- 7. Second Life Statistics World size is within a 1% range of the last 2 quarters.
- 8. Second Life Statistics • Interest in Second Life has not peaked • Stable community with active regular users • Linden Economy is improving • People are spending money This is the equivalent of a mature city with a steady population size, full of diverse, creative, artistic, intelligent people with an entrepreneurial spirit and a passionate dedication to their community.
- 9. How Avatars Use Second Life • Information Seekers • Digital Consumerism • Recreation • Artistic Expression • Charitable Giving • Self-Expression • Social Engagement • Creative Development
- 10. The American Cancer Society’s Presence in Second Life • Cancer Survivor & Caregiver Support Groups • Cancer Information • ACS Programs/Services • Memorial Garden • Relay For Life
- 11. Relay For Life of Second Life • 2005 2011 • $5,000 usd $375,000 usd • 315 avatars 2,140 avatars • 6 regions 140 teams 41 regions Total Raised in Second Life: $1,251,500 * 4 consecutive years of $200,000+ * Raised our 1 millionth dollar in 2011
- 12. Future Growth Initiated in 2011 • Expansion to other Virtual Worlds • Relationships with new SL-corporate partners (Amaretto, KittyCatS, Ozimals) • Within Second Life – Reach new niche-market communities/groups – Provide NCIC Support in-world – Grow participation in RFL – Improve quality of information-delivery
- 13. Why do SL Businesses Partner with the American Cancer Society Non-Profit Considerations • Our Philosophy • Donation Integrity • Branding • RL Representation Second Life users are more passionate about their experience online and are loyal to entities that legitimize their efforts by supporting/recognizing their avatar’s existence.
- 26. ©2010 American Cancer Society, Inc. No.0052.21