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Đây là chiếc loa mang tính di động siêu nhỏ gọn cho âm thanh vòm 360 độ trung thực, với hình dáng quả táo độc đáo, loa có thể xoay và mở thêm không gian tạo tiếng bass siêu trầm. Loa có 5 màu để lựa chọn và tự động đổi màu đèn LED khi nghe nhạc.
Giá : 170.000đ Tặng adaptor charge trị giá 20.000đ
Bảo hành 03 tháng
Màu sắc : 5 màu

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  1. 1. ADP1 - Advanced Diploma of Information Technology MIT Nguyễn Hữu Phát Kent International College 80 hours
  2. 2.  In this chapter, you will learn about:  What electronic commerce is and how it is poised for a second wave of growth and profitability  Why business models have given way to revenue models and the analysis of business processes as key elements of electronic commerce initiatives
  3. 3.  How economic forces have created a business environment that is fostering a rebirth of electronic commerce How businesses use value chains to identify electronic commerce opportunities  How businesses use SWOT analysis to analyze and evaluate business opportunities
  4. 4.  Why electronic commerce is international by its very nature and what challenges arise in doing global electronic commerce
  5. 5.  Electronic commerce (e- commerce) › Businesses trading with other businesses and internal processes  Electronic business (e-business) › Term used interchangeably with e-commerce › The transformation of key business processes through the use of Internet technologies
  6. 6.  Five general e-commerce categories › Business-to-Consumer (B2C) › Business-to-Business (B2B) › Consumer-to-Consumer (C2C) › Business-to-Government (B2G) › Consumer-to-Government (C2G)  Supply management or procurement › Departments devoted to negotiating purchase transactions with suppliers E-Commerce: The Second Wave, Fifth Annual Edition 8
  7. 7.  Model B2B estore : Alibaba/ www.golmart.vn  Model B2B Sàn giao dịch : Vinametal.com  Model B2B đấu giá: chodientu.vn  Model B2B Sale : saleoff.com.vn  Model B2C & C2C auction : Ebay/ Chodientu  Model so sánh giá : Aha.vn, Vatgia.com  Model b2C & C2C estore : Vatgia.com  Model C2C rao vặt : 5giay/ Rong bay/ Muare/ Enbac, muabannhadat.com  Model B2C sale ; Amazon, Ban , 25h.vn, Megabuy.vn, Thegioididong.vn
  8. 8.  Transaction › An exchange of value  Business processes › The group of logical, related, and sequential activities and transactions in which businesses engage  Telecommuting or telework › Employee logs in to company computer through Internet instead of traveling to office
  9. 9. M-Commerce vs E-Commerce “Any time, any where” vs “All time” Mobile Commerce, also known as M-Commerce or mCommerce, is the ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistantPDA, a smartphone, or other emerging mobile equipment such as dashtop mobile devices
  10. 10. E-Commerce: The Second Wave, Fifth Annual Edition 13
  11. 11. E-Commerce: The Second Wave, Fifth Annual Edition 14
  12. 12.  Electronic funds (money) transfers (EFTs) › Also called wire transfers › Electronic transmissions of account exchange information over private communications networks  Electronic data interchange (EDI) › Transmitting computer- readable data in a standard format to another business
  13. 13.  Trading partners › Businesses that engage in EDI with each other  Value-added network (VAN) › Independent firm › Offers connection and transaction-forwarding services to buyers and sellers engaged in EDI
  14. 14. m-mobile e-learning 2001 B2E c-commerce e-government 1999 B2B 1995 B2C 1990s Electronic Commerce (EC) Hệ thống Hệ thống đặt chỗ mua bán Internet (du lịch) chứng khoán Electronic Data Interchange Kỹ thuật dùng để chuyển các loại tài liệu (EDI) điện tử theo 1 lộ trình nhất định. Sau này dùng để chuyển các giao dịch tài chính và các loại giao dịch khác. 1970s Electronic Funds Transfer Tiền được gửi đi theo 1 lộ trình điện tử từ (EFT) công ty này sang công ty khác.
  15. 15.  Defining characteristics of first wave › Dominant influence of U.S. businesses › Extensive use of the English language › Low bandwidth data transmission technologies › Unstructured use of e-mail › Overreliance on advertising as a revenue source E-Commerce: The Second Wave, Fifth Annual Edition 19
  16. 16.  As second wave begins › Future of electronic commerce will be international in scope › Language translation and handling currency conversion problem will need to be solved › E-mail will be used as an integral part of marketing and customer contact strategies
  17. 17.  Business model › A set of processes that combine to yield a profit  Revenue model › Used to  Identify customers  Market to those customers  Generate sales to those customers
  18. 18.  Merchandising › Combination of store design, layout, and product display knowledge  Commodity item › Hard to distinguish from the same products or services provided by other sellers › Features have become standardized and well known
  19. 19.  Shipping profile › Collection of attributes that affect how easily a product can be packaged and delivered  High value-to-weight ratio › Can make overall shipping cost a small fraction of the selling price E-Commerce: The Second Wave, Fifth Annual Edition 23
  20. 20.  Can increase sales and decrease costs  If advertising done well on the Web › Can get a firm’s promotional message out to potential customers in every country  Using e-commerce sales support and order-taking processes, a business can › Reduce costs of handling sales inquiries › Provide price quotes
  21. 21.  Increases purchasing opportunities for buyer  Negotiating price and delivery terms is easier  The following cost less to issue and arrive securely and quickly › Electronic payments of tax refunds › Public retirement › Welfare support
  22. 22.  Perishable grocery products are much harder to sell online  Difficult to › Calculate return-on- investment › Integrate existing databases and transaction-processing software into software that enables e-commerce  Cultural and legal obstacles also exist E-Commerce: The Second Wave, Fifth Annual Edition 26
  23. 23. E-Commerce: The Second Wave, Fifth Annual Edition 27
  24. 24.  Các ứng dụng kinh doanh trên Internet được chia là 4 mức độ khác nhau: › Brochureware: Quảng cáo trên Internet. Đưa thông tin lên mạng dưới một website giới thiệu công ty, sản phẩm... Hầu hết các ứng dụng trên Internet ở Việt Nam đều ở dạng này. › eCommerce: Thương mại điện tử. Là các ứng dụng cho phép trao đổi giữa người mua và người bán, hỗ trợ khách hàng và quản lý cơ sở dữ liệu khách hàng hoàn toàn trên mạng. Đây là hình thức giao dịch giữa người bán và người mua (Business To Customer hay viết tắt là B2C).
  25. 25. • eBusiness: Kinh doanh điện tử. Là ứng dụng cho phép thực hiện giao dịch giữa doanh nghiệp này với doanh nghiệp khác và khách hàng của doanh nghiệp đó (Business To Business hay viết tắt là B2B). B2B bao gồm các ứng dụng như thị trường ảo, quản lý quan hệ khách hàng... • eEnterprise: Doanh nghiệp điện tử. Một số doanh nghiệp ứng dụng cả B2C và B2B. Các doanh nghiệp nay được gọi là eEnterprise.
  26. 26.  Economics › Study of how people allocate scarce resources  Two conditions of a market › Potential sellers of a good come into contact with potential buyers › A medium of exchange is available
  27. 27.  Total costs that a buyer and seller incur  Significant components of transaction costs › Cost of information search and acquisition › Investment of seller in equipment or in the hiring of skilled employees to supply product or service to buyer
  28. 28.  Businesses and individuals › Can use electronic commerce to reduce transaction costs by  Improving flow of information  Increasing coordination of actions
  29. 29.  Network economic structure › Companies coordinate their strategies, resources, and skill sets  Strategic alliances (strategic partnerships) › Relationships created within the network economic structure E-Commerce: The Second Wave, Fifth Annual Edition 37
  30. 30.  Virtual companies › Strategic alliances that occur between or among companies operating on the Internet  Strategic partners › Come together as a team for a specific project or activity
  31. 31.  Law of diminishing returns › Most activities yield less value as the amount of consumption increases  Network effect › As more people or organizations participate in a network  Value of network to each participant increases
  32. 32.  Strategic business unit › One particular combination of product, distribution channel, and customer type  Firm › Multiple business units owned by a common set of shareholders  Industry › Multiple firms that sell similar products to similar customers E-Commerce: The Second Wave, Fifth Annual Edition 40
  33. 33.  Value chain › A way of organizing the activities that each strategic business unit undertakes  Primary activities › Design, produce, promote, market, deliver, and support the products or services it sells  Supporting activities › Human resource management and purchasing E-Commerce: The Second Wave, Fifth Annual Edition 41
  34. 34. E-Commerce: The Second Wave, Fifth Annual Edition 42
  35. 35.  Value system › Larger stream of activities into which a particular business unit’s value chain is embedded › Also referred to as industry value chain E-Commerce: The Second Wave, Fifth Annual Edition 43
  36. 36. E-Commerce: The Second Wave, Fifth Annual Edition 44
  37. 37.  SWOT analysis › Analyst first looks into the business unit to identify its strengths and weaknesses › Analyst then reviews operating environment and identifies opportunities and threats E-Commerce: The Second Wave, Fifth Annual Edition 45
  38. 38. E-Commerce: The Second Wave, Fifth Annual Edition 46
  39. 39. E-Commerce: The Second Wave, Fifth Annual Edition 47
  40. 40.  Companies with established reputations › Often create trust by ensuring that customers know who they are › Can rely on their established brand names to create trust on the Web  Customers’ inherent lack of trust in “strangers” on the Web › Logical and to be expected E-Commerce: The Second Wave, Fifth Annual Edition 48
  41. 41. E-Commerce: The Second Wave, Fifth Annual Edition 49
  42. 42.  To do business effectively in other cultures › Must adapt to culture  Researchers have found that › Customers are more likely to buy products and services from Web sites in their own language  Localization › Translation that considers multiple elements of local environment E-Commerce: The Second Wave, Fifth Annual Edition 50
  43. 43. E-Commerce: The Second Wave, Fifth Annual Edition 51
  44. 44.  Important element of business trust › Anticipate how the other party to a transaction will act in specific circumstances  Culture › Combination of language and customs › Varies across national boundaries › Varies across regions within nations
  45. 45.  Internet infrastructure includes › Computers and software connected to Internet › Communications networks over which message packets travel  Organization for Economic Cooperation and Development’s (OECD) › Statements on Information and Communications Policy  Deal with telecommunications infrastructure development issues
  46. 46.  Flat-rate access system › Consumer or business pays one monthly fee for unlimited telephone line usage › Contributed to rapid rise of U.S. electronic commerce  Targets for technological solutions › Paperwork and processes that accompany international transactions E-Commerce: The Second Wave, Fifth Annual Edition 54
  47. 47. › Năm 2007:  Tổng doanh thu: Gần 15 tỷ USD  Lợi nhuận trước thuế: 476 triệu USD › Năm 2008:  Tổng doanh thu: Hơn 19 tỷ USD  Lợi nhuận trước thuế: 645 triệu USD
  48. 48. › Năm 2007:  Tổng doanh thu: Khoảng 7,6 tỷ USD  Lợi nhuận trước thuế: 384 triệu USD › Năm 2008:  Tổng doanh thu: Hơn 8,54 tỷ USD  Lợi nhuận trước thuế: Gần 1,78 tỷ USD
  49. 49. › Năm 2007:  Tổng doanh thu: Gần 2,2 tỷ Nhân dân tệ  Lợi nhuận trước thuế: 1,15 tỷ Nhân dân tệ › Năm 2008:  Tổng doanh thu: Hơn 3 tỷ Nhân dân tệ  Lợi nhuận trước thuế: 1,4 tỷ Nhân dân tệ
  50. 50. › Năm 2007 : Giao dịch cả thị trường : 12.5 triệu USD (~200 tỷ VND) › Năm 2008 : Giao dịch cả thị trường : 37.5 triệu USD (~600 tỷ VND)  123mua.com.vn : 9.3 triệu USD (~150 tỷ VND)  chodientu.com.vn : 9.3 triệu USD (~150 tỷ VND)
  51. 51. › 25% dân số truy cập Internet › Thị trường bán lẻ  65% tìm thông tin trước khi mua sắm  27% mua sắm có ảnh hưởng của Internet › Báo cáo TMĐT Việt Nam 2008 (Bộ Công Thương)  88% DN cho phép nhận đơn hàng bằng phương tiện điện tử  45% DN có website  35% DN có doanh thu trên 15% nhờ TMĐT
  52. 52.  Commerce › Negotiated exchange of goods or services  Electronic commerce › Application of new technologies to conduct business more effectively  First wave of electronic commerce › Ended in 2000  Second wave of electronic commerce › New approaches to integrating Internet technologies into business processes E-Commerce: The Second Wave, Fifth Annual Edition 62
  53. 53.  Using electronic commerce, businesses have › Created new products and services › Improved promotion, marketing, and delivery of existing offerings  Global nature of electronic commerce › Leads to many opportunities and few challenges  To conduct electronic commerce across international borders › You must understand the trust, cultural, and language legal issues E-Commerce: The Second Wave, Fifth Annual Edition 63