Customer engagement is the process of interacting with customers across various touchpoints to foster meaningful relationships, enhance satisfaction, and drive loyalty. It involves understanding customer needs and preferences, and actively involving them in the brand experience. Through personalized interactions, proactive communication, and attentive customer support, businesses aim to create positive experiences that resonate with their audience. By leveraging data analytics, targeted marketing, and omnichannel strategies, companies can effectively engage customers at every stage of their journey, ultimately leading to increased retention, advocacy, and long-term success.