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Customer Engagement
PRESENTED BY
MEANING
Customer engagement is like keeping up a good conversation with your
customers. It's about building a relationship where they feel heard,
valued, and connected to your business. It's not just about selling stuff;
it's about creating experiences that make them want to come back and
interact with you again and again.
FEATURES
BENIFITS
STRAREGIES
MARKETING MODEL
• Apple Community Forums
• Apple Stores
• Early Access and Beta Testing
• Results
Apple's community-building efforts have resulted in a dedicated
fan base, strong brand loyalty, and valuable user generated content
that aids troubleshooting and product recommendations.
SEPHORA
• Beauty Insider Program
• Personalized Recommendations
• Community –Building
• Result
This engagement strategies have fostered a strong
sense of community
Among beauty enthusiasts, resulted increase in brand
Loyalty & higher average spending among its customers
Thankyou

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"Enhancing Customer Engagement Across Touchpoints

  • 2. MEANING Customer engagement is like keeping up a good conversation with your customers. It's about building a relationship where they feel heard, valued, and connected to your business. It's not just about selling stuff; it's about creating experiences that make them want to come back and interact with you again and again.
  • 6. MARKETING MODEL • Apple Community Forums • Apple Stores • Early Access and Beta Testing • Results Apple's community-building efforts have resulted in a dedicated fan base, strong brand loyalty, and valuable user generated content that aids troubleshooting and product recommendations.
  • 7. SEPHORA • Beauty Insider Program • Personalized Recommendations • Community –Building • Result This engagement strategies have fostered a strong sense of community Among beauty enthusiasts, resulted increase in brand Loyalty & higher average spending among its customers