17% decline in social media buzz in Telecom Industry
 

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Key highlight of Telecom Industry Report - February 2014 ...

Key highlight of Telecom Industry Report - February 2014

-Telecom industry saw a dip in social media buzz.
While there was 17% decline on overall buzz, there was 33% decline in Twitter mentions

-AT&T is the most social Telecom company in February followed by Verizon and Sprint

-with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014

Read previous month's report here: http://www.slideshare.net/simplify360/us-telecom-market-is-in-the-state-of-oligopoly

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17% decline in social media buzz in Telecom Industry Presentation Transcript

  • 1. Top Telecom Companies on Social Media (U.S) FEBRUARY, 2014
  • 2. #1 AT&T is the most social Telecom company in February followed by Verizon and Sprint 39 with an SSI of 39, Metro PCS is the biggest gainer in terms of SSI during February 2014, 90% Top 3 firms cover 90% of the buzz. In terms of social media mentions, market is in the state of oligopoly 70 With the Twitter engagement score of 70, Verizon bagged the first rank #1 Verizon Has High Number Of Fans As Well As Good Engagement #1 AT&T continued to be most mentioned brand on Twitter during February, 2014 WHAT WE HAVE FOUND TELECOM INDUSTRY SAW A DIP IN SOCIAL MEDIA BUZZ. WHILE THERE WAS 17% DECLINE ON OVERALL BUZZ, THERE WAS 33% DECLINE IN MENTIONS ON TWITTER
  • 3. Rank Company name SSI Score (Feb 2014) SSI Score (Jan 2014) 1 (2) AT&T 66 64 2 (1) Verizon 65 65 3 (3) Sprint 56 62 4 (4) T mobile 48 51 5 (5) Leap Wireless 40 36 6 (6) MetroPCS 39 36 7 (7) U.S. Cellular 35 36 MOST SOCIAL TELECOM COMPANIES (U.S) Numbers in bracket indicates rank in January
  • 4. PARAMETER WISE BREAKUP OF SCORES Final index is a function of Buzz score, Facebook score and Twitter score Brand Buzz Score Facebook Score Twitter Score Overall Score AT&T 72.9 54.2 63.0 65.8 Verizon 66.2 59.3 70.3 65.5 Sprint 63.0 47.5 51.7 56.3 T mobile 41.6 55.6 55.0 48.5 Leap Wireless 35.4 51.3 37.8 40.0 MetroPCS 35.2 47.9 36.4 38.7 U.S. Cellular 35.6 34.1 35.8 35.3
  • 5. 311,345 257,311 231,358 59,047 10,312 8,473 7,208 362,532 291,090 303,360 92,005 4,553 2,029 5,453 AT&T Verizon Sprint T mobile U.S. Cellular Leap Wireless MetroPCS Feb Jan AT&T IS THE MOST MENTIONED BRAND Social media mentions of the top Telecom companies, February 2014 FEBRUARY JANUARY 17% decline in social media mentions in the Telecom Industry
  • 6. In terms of social media mentions, market is in the state of oligopoly 35.2% 29.1% 26.1% 6.7% 1.2% 1.0% 0.8% Share of mentions of brands on social media, February 2014 Top 3 firms cover 90% of the buzz
  • 7. 0 10000 20000 30000 40000 50000 60000 70000 0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 No.ofpeopleengagedonFacebook *Bubble size represent %ge of fans engaged VERIZON HAS HIGH NUMBER OF FANS AS WELL AS GOOD ENGAGEMENT Sprint engagement dipped in February vis-à-vis January Facebook engagement quadrant, January 2014 Telecom Industry, US, Source: Simplify360 Leaders Highly engaged fans High number of as well high number of engaged fans Jan, 2014 Feb, 2014 1% 1% 1% 2% 0.2% 4%5% 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 No. of fans
  • 8. VERIZON HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 34% 28% 25% 8% 2% 2% 1% Verizon AT&T T mobile Sprint U.S. Cellular MetroPCS Leap Wireless Share of fans on Facebook, February 2014
  • 9. Size of the bubble represents the number of tweets sent from the official twitter handle VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS High number followers but less mentions High number of mentions but less followers Three major groups can be observed among the Telecom companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions and (3)those who are low on both the parameters. Less number followers and less mentions 79,816 17,268 25,689 10,625 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 0 200000 400000 600000 800000 1000000 Mentions Followers
  • 10. 35,776 25,909 24,805 14,460 5,383 2,233 831 40,120 54,122 48,404 16,414 1,124 1,912 693 AT&T T mobile Sprint Verizon Leap Wireless MetroPCS U.S. Cellular Feb Jan AT&T IS THE MOST MENTIONED BRAND ON TWITTER No. of mentions of Twitter profiles, February 2014 FEBRUARY JANUARY 33% decline in social media mentions in the Telecom Industry
  • 11. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration. A total of 7 companies were considered in the analysis.
  • 12. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 13. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 14. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  • 15. THANK YOU CONNECT WITH US