According to data from Informate Insights, Spotify reaches 9% of overall Android smartphone users in the US, who spend on average 5.3 hours per month using the app. Engagement is highest among females, those aged 36 and above, and lowest among males and those aged 15-24, who spend 2.4-2.6 hours per month on Spotify on average. The data looks at whether new Spotify features will increase engagement across user demographics.

1. Source : US, Informate Insights
Data amongst Android smartphone users - March 2015
www.informatemi.com
Will Spotify’s Newly Offered FeaturesTranslate Into Higher Engagement Amongst Its Users?
Reach (%) Hours / Month (among users)
MaleFemale36 and above25-3515-24Overall
8%
14%
9%
6%
9%
8%
3.7
4.3 4.4
2.6 2.4
5.3