The survey received 378 completed responses. Most respondents were female from Germany and Poland. The top three most popular social media platforms were Facebook, YouTube, and Instagram. Facebook had the highest usage at 92.6% and was used daily by most respondents. YouTube and Instagram also had high usage but lower frequencies. Privacy was the most important factor for all platforms. The survey results were published in conference proceedings.
Ipsos MORI’s Economic Optimism Index is at its highest ever point in its 36-year history, according to May’s Ipsos MORI Political Monitor. More than half of Britons – 53% – think the UK economy will improve over the next 12 months, compared with 18% who think it will get worse and 25% saying it will stay the same. This gives an Ipsos MORI Economic Optimism Index score (% improve minus % get worse) of +35, the highest recorded since it began in April 1978. Three quarters of Conservative and Liberal Democrat supporters think the economy will get better (77% and 75% respectively), as do four in ten Labour (41%) and UKIP supporters (39%).
Social media is an effective way for those who serve in children’s ministry to connect with parents, other children’s ministry pastors, and volunteers. The goals of this breakout session is to introduce the top three social media networks and how those networks can be utilized to learn and share ideas with others in children’s ministry as well as being a useful tool to improve communications with parents. We will also be looking at how social media can help in personal development to enable volunteers to be more successful in their area of ministry.
GroupTweet case study @OmahaPolice Twitter Growth vs PeersRyan Craft
What is the key to Twitter follower growth? We examine 28 different police Twitter accounts to find out. Spoiler: Tweet Frequency is highly correlated with Twitter follower growth. Generally speaking, the more you Tweet, the more followers you will gain.
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
A Gentle Introduction to Shannon's Entropy. We argue that one should care about information, not data. In making this argument we provide basic intuition behind Entropy as the fewest number of yes/no questions required to identify any given element in a data set/ensemble. In addition, we give a quick and simple example of using entropy to motivate ID3, an early decision tree algorithm.
Ipsos MORI Political Monitor: September 2014Ipsos UK
Ipsos MORI’s last Political Monitor before party conference season and the Clacton by-election shows that UKIP’s popularity has risen by two percentage points, as other parties’ remain stable.
One week following George Osborne’s budget announcement Ipsos MORI’s new Political Monitor show his satisfaction ratings have fallen compared to one month ago. Three in five (60%) say they are dissatisfied with the performance of Mr Osborne (up 14 points from February) compared to one in four (27%) who say they are satisfied (down 13 points). This equals George Osborne’s worst performance in March 2013. Mr Osborne still has the backing of most of his party with three in five (58%) Conservative supporters saying they are satisfied with the Chancellor (although 31% are dissatisfied).
Ipsos MORI’s Economic Optimism Index is at its highest ever point in its 36-year history, according to May’s Ipsos MORI Political Monitor. More than half of Britons – 53% – think the UK economy will improve over the next 12 months, compared with 18% who think it will get worse and 25% saying it will stay the same. This gives an Ipsos MORI Economic Optimism Index score (% improve minus % get worse) of +35, the highest recorded since it began in April 1978. Three quarters of Conservative and Liberal Democrat supporters think the economy will get better (77% and 75% respectively), as do four in ten Labour (41%) and UKIP supporters (39%).
Social media is an effective way for those who serve in children’s ministry to connect with parents, other children’s ministry pastors, and volunteers. The goals of this breakout session is to introduce the top three social media networks and how those networks can be utilized to learn and share ideas with others in children’s ministry as well as being a useful tool to improve communications with parents. We will also be looking at how social media can help in personal development to enable volunteers to be more successful in their area of ministry.
GroupTweet case study @OmahaPolice Twitter Growth vs PeersRyan Craft
What is the key to Twitter follower growth? We examine 28 different police Twitter accounts to find out. Spoiler: Tweet Frequency is highly correlated with Twitter follower growth. Generally speaking, the more you Tweet, the more followers you will gain.
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
A Gentle Introduction to Shannon's Entropy. We argue that one should care about information, not data. In making this argument we provide basic intuition behind Entropy as the fewest number of yes/no questions required to identify any given element in a data set/ensemble. In addition, we give a quick and simple example of using entropy to motivate ID3, an early decision tree algorithm.
Ipsos MORI Political Monitor: September 2014Ipsos UK
Ipsos MORI’s last Political Monitor before party conference season and the Clacton by-election shows that UKIP’s popularity has risen by two percentage points, as other parties’ remain stable.
One week following George Osborne’s budget announcement Ipsos MORI’s new Political Monitor show his satisfaction ratings have fallen compared to one month ago. Three in five (60%) say they are dissatisfied with the performance of Mr Osborne (up 14 points from February) compared to one in four (27%) who say they are satisfied (down 13 points). This equals George Osborne’s worst performance in March 2013. Mr Osborne still has the backing of most of his party with three in five (58%) Conservative supporters saying they are satisfied with the Chancellor (although 31% are dissatisfied).
With just one month to go until the referendum on Britain’s membership of the European Union, Ipsos MORI’s new Political Monitor shows that on balance Britons believe the economy would be better off in the long term if Britain left the European Union yet likely be worse off in the years immediately following Brexit. When asked if Britain votes to leave the European Union, to what extent do you think it would be better or worse for Britain’s economy over the next five years, half (49%) say it would be worse compared with a quarter (26%) who say it would be better (15% say Brexit would make no difference). When asked about Britain’s economy over the next ten to twenty years however two in five (39%) think it would be better outside the EU compared with 35% who say it would be worse (11% say Brexit would make no difference).
Ipsos MORI Political Monitor: September 2015Ipsos UK
Less than two weeks into his tenure as the new Labour leader Ipsos MORI’s detailed image ratings show the public’s views on Jeremy Corbyn and the party he leads.
More than half (54%) of Britons say Jeremy Corbyn is ‘more honest than most politicians’ compared to three in ten (30%) who say the same for David Cameron. However only 32% think he’s a capable leader compared to 62% saying this for David Cameron. When asked if either ‘has sound judgment’ 32% say Mr Corbyn possesses this while 46% say Mr Cameron does. Less of the public however believe that Jeremy Corbyn is ‘out of touch with ordinary people’ when compared to David Cameron (39% versus 64%), but he falls far behind David Cameron when being seen as ‘patriotic’ (37% compared to 76%).
Ipsos MORI’s first Political Monitor in 2016 shows the Conservatives opening up their biggest lead over Labour on a number of key party image attributes. When asked which of the parties has the best team of leaders to deal with the country’s problems, 43% of Britons say the Conservatives with 16% choosing Labour. This is an increase of 9 points for the Conservatives and a fall of 7 points for Labour since June 2014, and is the biggest lead for the Conservatives since we started asking the question in 1989.
With just two months to go until Britain decides whether it will remain a member of the European Union or leave, Ipsos MORI’s latest Political Monitor reveals the economy and immigration to be the most important issues for the public when deciding how to vote. Two in three (32%) say the impact on the economy will be very important in helping them decide how to vote, just ahead of immigration which was mentioned by 27%.
When looking further into these figures there is a clear difference on what issues are most important between those that want to remain in the EU and those who want to leave. Two in five (40%) of those who will vote to remain say the economy is very important to them while 14% say immigration. This compares to one in five (21%) of those voting to leave mentioning the economy and almost half (47%) saying immigration. Other important issues for the public include Britain’s ability to make its own laws (14%, rising to 25% of leave supporters), the cost of EU immigration on the welfare system (12%), Britain’s ability to trade with other EU countries (11%), and the impact on British jobs (11%).
This presentation explores the different data mining techniques that can be applied to draw insights from Twitter feeds. Some techniques include text mining and social networks analysis
Ipsos MORI Political Monitor: September 2016Ipsos UK
As party conference season begins new Ipsos MORI polling reveals the public remain more positive about the new Prime Minister than they do Jeremy Corbyn on many key leader image attributes.
Theresa May continues to enjoy her honeymoon period with more than half (54%) of Britons satisfied with her performance as Prime Minister and 27% saying they are dissatisfied – leaving her a net satisfaction score of +27 (although down by 8 points from last month). Jeremy Corbyn however continues to struggle with public approval with 27% satisfied in him doing his job as leader of the Labour party and three in five (58%) dissatisfied - leaving him a net score of -31 (up 2 points). While Theresa May has overwhelming support from her own party (81% satisfied and 6% dissatisfied) Labour voters are split on their assessment of their leader (47% satisfied vs. 46% dissatisfied, although this has improved since August).
Facebook Native Videos vs YouTube and other video formatsquintly
This study analyzes the difference between Facebook native videos and other third party integrations. quintly analyzed the share of posts as well as the amount of interactions received.
This event with King's College London brought together some of the most experienced leaders and thinkers in British politics over the last 30 years to look at what makes a great political leader and the implications for those leading parties into the next general election. Panel: Rt Hon Lord (Paddy) Ashdown of Norton-sub-Hamdon GCMG KBE; Rt Hon Lord (Douglas) Hurd of Westwell CH CBE; Rt Hon Lord (Neil) Kinnock; Professor (Lord) Kenneth O. Morgan, Visiting Professor in the Institute of Contemporary British History, King’s College London; Ben Page, Chief Executive of Ipsos MORI; Andrew Rawnsley, The Observer, Chief Political Commentator; Dr Elizabeth Vallance, Chair of I CAN (chair)
Our survey: http://www.ipsos-mori.com/researchpublications/researcharchive/3329/Kings-College-London-Ipsos-MORI-political-leadership-poll.aspx
Ipsos MORI’s Political Monitor for April for the London Evening Standard shows that George Osborce delivered the best rated Conservative Budget since 1987, but vast majority still feel there is a cost of living crisis. It also shows a boost for UKIP and Nigel Farage after the debates about Europe. http://www.ipsos-mori.com/researchpublications/researcharchive/3366/Ipsos-MORI-Political-Monitor-April-2014.aspx
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...InsightInnovation
Social Media and search behavior has forever changed the way we gather and interpret consumer insights. Through detailed examples, you’ll discover how to use social media and search data to uncover important insights that you can use in new product development, category “white space” analysis, and other broad trends that impact the consumer marketplace. Using a mixture of “paid” and “unpaid” tools, you’ll learn how social media and search data can help you uncover valuable consumer insights.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
With just one month to go until the referendum on Britain’s membership of the European Union, Ipsos MORI’s new Political Monitor shows that on balance Britons believe the economy would be better off in the long term if Britain left the European Union yet likely be worse off in the years immediately following Brexit. When asked if Britain votes to leave the European Union, to what extent do you think it would be better or worse for Britain’s economy over the next five years, half (49%) say it would be worse compared with a quarter (26%) who say it would be better (15% say Brexit would make no difference). When asked about Britain’s economy over the next ten to twenty years however two in five (39%) think it would be better outside the EU compared with 35% who say it would be worse (11% say Brexit would make no difference).
Ipsos MORI Political Monitor: September 2015Ipsos UK
Less than two weeks into his tenure as the new Labour leader Ipsos MORI’s detailed image ratings show the public’s views on Jeremy Corbyn and the party he leads.
More than half (54%) of Britons say Jeremy Corbyn is ‘more honest than most politicians’ compared to three in ten (30%) who say the same for David Cameron. However only 32% think he’s a capable leader compared to 62% saying this for David Cameron. When asked if either ‘has sound judgment’ 32% say Mr Corbyn possesses this while 46% say Mr Cameron does. Less of the public however believe that Jeremy Corbyn is ‘out of touch with ordinary people’ when compared to David Cameron (39% versus 64%), but he falls far behind David Cameron when being seen as ‘patriotic’ (37% compared to 76%).
Ipsos MORI’s first Political Monitor in 2016 shows the Conservatives opening up their biggest lead over Labour on a number of key party image attributes. When asked which of the parties has the best team of leaders to deal with the country’s problems, 43% of Britons say the Conservatives with 16% choosing Labour. This is an increase of 9 points for the Conservatives and a fall of 7 points for Labour since June 2014, and is the biggest lead for the Conservatives since we started asking the question in 1989.
With just two months to go until Britain decides whether it will remain a member of the European Union or leave, Ipsos MORI’s latest Political Monitor reveals the economy and immigration to be the most important issues for the public when deciding how to vote. Two in three (32%) say the impact on the economy will be very important in helping them decide how to vote, just ahead of immigration which was mentioned by 27%.
When looking further into these figures there is a clear difference on what issues are most important between those that want to remain in the EU and those who want to leave. Two in five (40%) of those who will vote to remain say the economy is very important to them while 14% say immigration. This compares to one in five (21%) of those voting to leave mentioning the economy and almost half (47%) saying immigration. Other important issues for the public include Britain’s ability to make its own laws (14%, rising to 25% of leave supporters), the cost of EU immigration on the welfare system (12%), Britain’s ability to trade with other EU countries (11%), and the impact on British jobs (11%).
This presentation explores the different data mining techniques that can be applied to draw insights from Twitter feeds. Some techniques include text mining and social networks analysis
Ipsos MORI Political Monitor: September 2016Ipsos UK
As party conference season begins new Ipsos MORI polling reveals the public remain more positive about the new Prime Minister than they do Jeremy Corbyn on many key leader image attributes.
Theresa May continues to enjoy her honeymoon period with more than half (54%) of Britons satisfied with her performance as Prime Minister and 27% saying they are dissatisfied – leaving her a net satisfaction score of +27 (although down by 8 points from last month). Jeremy Corbyn however continues to struggle with public approval with 27% satisfied in him doing his job as leader of the Labour party and three in five (58%) dissatisfied - leaving him a net score of -31 (up 2 points). While Theresa May has overwhelming support from her own party (81% satisfied and 6% dissatisfied) Labour voters are split on their assessment of their leader (47% satisfied vs. 46% dissatisfied, although this has improved since August).
Facebook Native Videos vs YouTube and other video formatsquintly
This study analyzes the difference between Facebook native videos and other third party integrations. quintly analyzed the share of posts as well as the amount of interactions received.
This event with King's College London brought together some of the most experienced leaders and thinkers in British politics over the last 30 years to look at what makes a great political leader and the implications for those leading parties into the next general election. Panel: Rt Hon Lord (Paddy) Ashdown of Norton-sub-Hamdon GCMG KBE; Rt Hon Lord (Douglas) Hurd of Westwell CH CBE; Rt Hon Lord (Neil) Kinnock; Professor (Lord) Kenneth O. Morgan, Visiting Professor in the Institute of Contemporary British History, King’s College London; Ben Page, Chief Executive of Ipsos MORI; Andrew Rawnsley, The Observer, Chief Political Commentator; Dr Elizabeth Vallance, Chair of I CAN (chair)
Our survey: http://www.ipsos-mori.com/researchpublications/researcharchive/3329/Kings-College-London-Ipsos-MORI-political-leadership-poll.aspx
Ipsos MORI’s Political Monitor for April for the London Evening Standard shows that George Osborce delivered the best rated Conservative Budget since 1987, but vast majority still feel there is a cost of living crisis. It also shows a boost for UKIP and Nigel Farage after the debates about Europe. http://www.ipsos-mori.com/researchpublications/researcharchive/3366/Ipsos-MORI-Political-Monitor-April-2014.aspx
Listen In: How to Gain Insights from Conversations by Frank Cotignola of Mond...InsightInnovation
Social Media and search behavior has forever changed the way we gather and interpret consumer insights. Through detailed examples, you’ll discover how to use social media and search data to uncover important insights that you can use in new product development, category “white space” analysis, and other broad trends that impact the consumer marketplace. Using a mixture of “paid” and “unpaid” tools, you’ll learn how social media and search data can help you uncover valuable consumer insights.
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
The Use of Social Media by European Investment Professionals 2017Patrick Kiss
For the 4th time DVFA (Society of Investment Professionals in Germany) and IR Club (The Investor Relations Community) invited European investment professionals to take part in an online survey running from 2 Nov. until 22 Dec. 2017.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
European investment professionals are still sceptical about social media, but less than they were two years ago.
According to the “Social Media Survey 2013” conducted by DVFA and IR Club 47% see social media as at least partly important, 58% would follow if companies start to use social media to engage with the investment community.
Social Media for Public Safety Telecommunicatorsglarsen911
Instruction, advice, and resources for telecommunicators and other law enforcement agencies wanting to use Facebook, Twitter, YouTube, and other social media services.
Academic Research, part of MBA study in AAST. Consumer behavior subject.
The findings show that the selected sample of people are all social media users but the level of addicting the social media is differs from person to other. Furthermore, it shows that there is a significant positive relationship between social media addiction and different life dimensions destructions in the Egyptian society, in all manners such as the personal relations, work productivity, health and lifestyle. Accessibility and time spent on social media affects the degree of addiction and so the destruction as well.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
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understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
1. Thank You For Your Help!
First, we would like to thank you for your help and completing
the online survey on social media use!
We highly appreciate your participation! As a thank you, we summarized the
outcomes of the social media use survey. On the right, you can see the
general data about the participants. We received 378 completed surveys,
almost 70% of the respondents were female, and most came from Germany
and Poland. We have asked about several social media platforms, the use
frequency and the motivation to apply them. The three most popular
platforms among our respondents were Facebook, YouTube and Instagram.
1
Social Media Use
Outcomes of the Online Survey
Participants
We had total 438
respondents to our
survey, from which
378 completed it.
Gender
Total 69.8% of our
respondents were
female, 30.2% were
male.
Country
Most participants
were from Germany
(60.3%), Poland
(21.2%), Switzerland
(4%) and the USA
(4%).
FACEBOOK
Total 92.6 % of the
participants use
Facebook!
1
YOUTUBE
Not so far behind is
YouTube with 86.2% of
participants.
2
INSTAGRAM
Instagram is used by
only 38.1%, but still
made it to the top 3.
3
(c) flickr.com
2. General Outcomes
In the diagram below, we can see the ten mostly used social media platforms by our respondents. It
appears that only Facebook and YouTube are the ones used by the majority of our survey participants.
Instagram, Twitter and Google+ have some solid fan-base, however, there were more people not using
them at all. The business social networks LinkedIn and Xing were behind the classic social networks,
9gag, Pinterest and Tumblr were also not the top choice for most of our respondents.
In our study we also asked about the usage of Foursquare, YouNow and Flickr…unfortunately they did
not even reach the 10% threshold. Why? The cool pictures used for this report were retrieved from
Flickr under a cc-license (so, Y U no use Flickr?).
2
SOCIAL MEDIA USE
Do You Use…
0 %
25 %
50 %
75 %
100 %
Facebook
YouTube
Instagram
Tw
itter
G
oogle+
LinkedIn
9GA
G
X
IN
G
Pinterest
Tum
blr
Yes No
3. Facebook and Google+
The two typical social network services, Facebook and Google+, did very differently in our survey.
Facebook was the first choice of the most of our respondents, whereas Google+ is applied by roughly
30%. What are the further differences? Let us take a look at the usage frequency of these two services
in the diagram below. While the most respondents use Facebook every day and some of them are even
always online, Google+ is applied rather seldom or almost never.
Now, let us see whether there are differences in the motivation to use Facebook and Google+. The
diagram below shows us there really aren’t… Considering the usage of these social networks, for both
user groups data privacy is most important. On Facebook, getting a lot of likes and having a lot of
friends is important for slightly more users than in case of Google+.
3
0 %
18 %
35 %
53 %
70 %
alm
ost never
seldom
once
a
m
onth
once
a
w
eek
several tim
es
a
w
eek
every
day
I am
alw
ays
online
How often do you use Facebook?
How often do you use Google+?
It is important to me…
having a lot of friends
getting a lot of likes
data privacy
69 %
16 %
14 %
14 %
10 %
10 %
17 %
74 %
76 %
having a lot of friends
getting a lot of likes
data privacy
64 %
6 %
8 %
5 %
7 %
6 %
31 %
87 %
86 %
no/rather no neutral yes/rather yes
Facebook
Google+
4. Twitter and Instagram
Two other popular social media services are Twitter and Instagram. Let us take a look what the usage
differences are between them. In the diagram below we can again notice some divergences in the
frequency of use. In general, Instagram is applied by its users significantly more often than Twitter. We
can see that only a small share of users deploys Instagram almost never, seldom or once a month, and
a very high ratio does it every day.
The diagrams below show us the attitudes towards important aspects while using the services Twitter
and Instagram. In both cases, data privacy is important for the most of our respondents. Around 17%
of the Twitter users find it important to get many likes or retweets. As for Instagram, there are almost
twice as many users watching for likes. The share of users wishing for many followers is slightly
higher for Instagram (also of users with rather neutral mindset about it). So, even though for both
services the privacy appears to be important, not so insignificant share of the Instagram users still
wishes to get many followers and likes.
4
13 %
25 %
38 %
50 %
alm
ostnever
seldom
once
a
m
onth
once
a
w
eekseveraltim
es
a
w
eekevery
dayIam
alw
ays
online
How often do you use Twitter?
How often do you use Instagram?
It is important to me…
having many followers
getting many likes or RT
data privacy
64,0 %
17,1 %
21,6 %
5,4 %
8,1 %
7,2 %
30,6 %
74,8 %
71,2 %
no/rather no neutral yes/rather yes
having many followers
getting many likes
data privacy
63,2 %
32,6 %
26,4 %
9,7 %
15,3 %
13,2 %
27,1 %
52,1 %
60,4 %
Twitter
Instagram
5. Business Networks
Finally, we have asked about the usage of two business networks: LinkedIn and XING (most popular in
the DACH-region). As above, we compared for you the usage frequencies and the most important
factors while applying the services. In the diagram below, we can see that both services are applied
rather infrequent. Most of the LinkedIn users do it once a month, whereas XING users more often-
once a week. The share of users that apply it several times a week or even every day is significantly
lower.
Finally, we asked how important the aspects of having a lot of (business) contacts, getting many
references, and data privacy are, while applying LinkedIn and Xing. The outcomes were quite similar
for both services. Again, data privacy is most important (for slightly more Xing than LinkedIn users).
Second most important aspect appears to be the contacts (for both services above 30%). Last but not
least, getting many references is also very important for almost 30% of LinkedIn and 21.4% of XING
users.
5
0 %
8 %
15 %
23 %
30 %
alm
ostnever
seldom
once
a
m
onthonce
a
w
eek
severaltim
es
a
w
eekevery
dayIam
alw
ays
online
How often do you use LinkedIn?
How often do you use XING?
67,1 %
21,4 %
32,9 %
15,7 %
20,0 %
17,1 %
17,1 %
58,6 %
50,0 %
It is important to me…
having a lot of contacts
getting many references
data privacy
62,5 %
28,8 %
31,3 %
8,8 %
21,3 %
26,3 %
28,8 %
50,0 %
42,5 %
no/rather no neutral yes/rather yes
LinkedIn
XING
6. This was an overview of the outcomes of our Social Media Use survey. If you wish to see
more detailed results, please visit my personal webpage (www.fietkiewicz.com) where you can
find publications based on this investigation. We wish you all the best!
6
THERE IS MORE…
The survey results were statistically analyzed and further examined. We
presented the outcomes at the 49th Hawaii International Conference
on System Sciences as well as at the Annual International Conference
on Arts, Humanities, Social Sciences and Education, in January this year.
The articles were published in the proceedings of these conferences:
Fietkiewicz, K. J., Lins, E., Baran, K. S., & Stock, W. S. (2016). Inter-
generational comparison of social media use: Investigating the online
behavior of different generational cohorts. In Proceedings of the 49th
Hawaii International Conference on System Sciences (pp. 3829-3838).
Washington, DC: IEEE Computer Society.
Fietkiewicz, K. J., Baran, K. S., Lins, E., & Stock, W. G. (2016). Other times, other manners: How do
different generations use social media? In 2016 Hawaii University International Conferences. Arts,
Humanities, Social Sciences & Education, January 8-11, 2016, Honolulu, Hawaii, Proceedings (pp. 1-17).
Honolulu, HI: Hawaii University.
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