Pinterest: What It Is And Why You Should Care

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This is an edited version of a Webinar I gave for a corporate client. If you're wondering why you should pin (especially if you're already on Facebook and Twitter), check out the slides on users' time …

This is an edited version of a Webinar I gave for a corporate client. If you're wondering why you should pin (especially if you're already on Facebook and Twitter), check out the slides on users' time on Pinterest and their buying habits once on the site.

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  • I have used pinterest to optimize my site and it has improved from page 7 to #3 spot in 3 weeks time.

    I found that the seller named 'pinterest', which ranked first when you search 'pinterest' at Fiverr, has produced the best results on my websites. The seller pins my site with 75 different people, not sure how he did this, but it has improved my SERP's ranking. I've tried 5 other sellers who offer similar gigs on Fiverr but they can't improve my site's ranking. I don't know why. Maybe he has magical trick. lol.

    Some advantages of pinterest for seo:
    - Links and images from pinterest are dofollow!
    - Each pin is considered as 3 inbound links.
    - Google loves social media signal.
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Transcript

  • 1. WHAT IS IT AND WHY WESHOULD CARE
  • 2. First – it’s your turn Who are you? What does Pinterest mean to you? How do you currently use it? What do you want to learn about it?
  • 3. So what is Pinterest exactly?
  • 4. The One-Liner Pinterest is a social media platform centered around lifestyle
  • 5. Lifestyle Seekers on Pinterest LookFor Information Ideas Inspiration
  • 6. Pinterest Words To Know Boards  Pins  Followers
  • 7. More Pinterest Words To Know Repin  Like  Comment  Follow
  • 8. Why do Pinterest ……when we’re already on Facebook &Twitter?
  • 9. Pinterest Users Spend MoreTime16141210 8 6 4 2 0 Pinterest Facebook http://www.modea.com/images/modea/site/uploads/logos/pinterest_infographic.jpg
  • 10. Pinterest Users More Apt ToBuy60%50%40%30%20%10% 0% Pinterest Facebook http://www.steelhouse.com/social-shopping-2012-survey/
  • 11. Pinterest Users Spend MoreMoney$180$160$140$120$100 $80 $60 $40 $20 $0 Pinterest Facebook http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales http://boticca.com/blog/facebook-vs-pinterest-infographic-5-things-weve- learned/
  • 12. Other Advantages of Pinterest Great for visually-based audience or market Fewer contest restrictions
  • 13. But Think Before You Pin
  • 14. Don’t Be This Guy
  • 15. Pinterest Biz Practice #1Celebrate your fans’ lifestyle
  • 16. Pinterest Biz Practice #2Remember the three “Is” Information Ideas Inspiration
  • 17. Marketing Goals Achieved ViaSavvy  Increase brand awareness  Drive Website traffic  Strengthen brand identity  Gather market data
  • 18. Thinkable Takeaways Understand why people use Pinterest Begin your Pinterest strategy by embracing your community and emphasizing what they flock to on the platform Take those ideas and then map out how to convert said community rules and enthusiasm to sales
  • 19. Want to learn more? Email me (Lisa Kalner Williams):  lisa@sierratierra.com Join my Facebook community:  www.facebook.com/sierratierramarketing Subscribe to my social media marketing blog posts:  http://feeds.feedburner.com/SierraTierraMarketing Or …. let’s pin together!  www.pinterest.com/rooibosqueen
  • 20. Photo credits Beaders: http://www.flickr.com/photos/artrebels/5179176830 Bikers: http://www.flickr.com/photos/see-through-the-eye-of- g/6828361906 Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Megaphone man: http://www.flickr.com/photos/scottiet812/2918178633