The document discusses personal branding and provides tips for developing a personal brand. It defines branding as including a name, logo, slogan and design associated with a product or service. It emphasizes that personal brands allow individuals to differentiate themselves by articulating their unique value proposition. The document encourages the reader to reflect on what problems they are solving, what they do, how they do it, and why, in order to begin defining their own personal brand.
16. “A brand is the sum of all feelings, thoughts and recognitions – positive and negative –that people in the target audience associate with a company, a product or service.”
-Steve McNamara, AdCracker.Com
26. In 1891, AsaGriggs Candlerinvented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on.
In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches.
In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug.
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27. In 1872, Strauss received a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets
Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know?
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28. More solid brands mean strong identitiesboth for the products and for the people using them.
–Jeff Bezos
63. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
64. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
65. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
66. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
67. Takeaways:
We need not be doing Hard stuff, but we need to be doing the stuff we do… harder!
Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
What you are doing matters >> How you are doing it is important >> Why you doing it is critical
Branding is Not about self promotion, it is about self differentiation
Not about how many people know you but how do they know you