LinkedIn for Business and Social Selling
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LinkedIn for Business with Shane Gibson - Social Selling Rules of Engagement - Key components of a good LinkedIn profile - How to get more connections - Who do you connect with - LinkedIn publisher
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LinkedIn for Business and Social Selling
- 1. #GetSociable Profiles, Business Pages, & Connections
- 2. #GetSociable • 200 Million + Members • Every Fortune 500 • Every Major Government • Most NGO’s • Most Entrepreneurs • 50% of Post Secondary Grads
- 3. #GetSociable #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through community
- 4. #GetSociable “Use the internet to get off of the internet!”
- 5. #GetSociable
- 6. #GetSociable • Key Steps to Building a Great Profile • How to Add Personal Connections • How to Ask for Introductions • Thought Leadership: How to rise above the crowd
- 7. #GetSociable
- 8. #GetSociable 1. Photo 2. Complete Work History 3. Full bio 4. References and Endorsements 5. Connected to Company Page(s) 6. Add Rich Media
- 9. #GetSociable
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- 21. #GetSociable
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- 23. #GetSociable
- 24. #GetSociable • When a client is really positive and excited about their decision • When you have had really good personal feedback • Write them to get them
- 25. #GetSociable
- 26. #GetSociable
- 27. #GetSociable
- 28. #GetSociable 1. People you really know 2. People you sort-of know 3. People you don’t know 4. Only group one can be “blanket” added 5. For 2&3 customize and personalize
- 29. #GetSociable
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- 37. #GetSociable
- 39. #GetSociable Create and curate content that resonates specifically with your audience everyday. Mind Share = Wallet $hare
- 40. #GetSociable
- 41. #GetSociable
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- 43. #GetSociable Share from the article you are reading to: - Your home feed as an update - Groups - To individuals - All at once
- 44. #GetSociable
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- 46. #GetSociable
- 47. #GetSociable • LinkedIn works if you work it • But your best foot forward • Make sharing, creating and curating a daily discipline • Get Sociable!
- 48. #GetSociable • http://linkedin.com/in/shanegibson • @ShaneGibson on Twitter/Instagram • Online Sales Training http://langara.bc.ca/sales • This presentation: http://closingbigger.net/