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Get Found & Get Noticed: Make the Most of SEO and Local Search

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Almost every brand and business today has a website. So how do you stand out in the crowd and have your message heard or your product seen?

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Get Found & Get Noticed: Make the Most of SEO and Local Search

  1. 1. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) GET FOUND & GET NOTICED: MAKE THE MOST OF SEO AND LOCAL SEARCH
  2. 2. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Today’s Speaker Jerry Brown Director of Business Development at Uptick Marketing 2
  3. 3. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook)#learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is SEO? 3
  4. 4. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is SEO? 1. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. 2. SEO is getting found online. a. It is constantly changing. b. It is a practice of art and science. c. It is important to get found but also choosen. d. It is not tricking the search engines. 4
  5. 5. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is Google’s product? (Trick question) A. Search Results B. Advertising C. Information D. Answers E. None Of The Above F. All Of The Above 5
  6. 6. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is Google’s product? (Trick question) Trust 6
  7. 7. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 7
  8. 8. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 8
  9. 9. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) 9
  10. 10. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) These are foundational for SEO today 1. These are not techniques to dominate the market. These are the techniques to keep up. 10
  11. 11. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How Does Off Site Local Optimization Work? 11
  12. 12. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 1. Include the city name and state in your meta title and description 12
  13. 13. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 2. Include content about the city on your “About Us” page and in the meta title and description of this page. 13
  14. 14. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 3.Create a unique page for each location (even if you only have one) and Include content about the city on the location page. 14
  15. 15. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 4.Include your business name, address and phone number in the footer of every page. 15
  16. 16. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 5. Include the business name, address and phone number plus an embedded Google map on the “Contact Us” page 16
  17. 17. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 6. Point your “Google My Business” page to your location page instead of home page. 17
  18. 18. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) How To Optimize Your Website For Local 7. Include local schema information Schema tells the search engines what the data means, not just what it says. “Jerry Brown is speaking at the Infomedia Lunch and Lunch and Learn” Jerry Brown is a speaker and the Infomedia Lunch and Learn in an event. 18
  19. 19. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Google My Business Posts 19
  20. 20. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Topical Optimization 20
  21. 21. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Reviews 21
  22. 22. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Voice Search 22
  23. 23. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? Rank Brain 23
  24. 24. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) What is the future of SEO? AMP 24
  25. 25. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Give Infomedia a Call! 205.823.4440 25 Give Uptick a Call! 205.271.8446
  26. 26. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Lunch and Learn Schedules July 20 Get Found & Get Noticed: Make The Most Of SEO And Local Search August 17 Analytics 102: Making Your Analytics Work For You September 21 Putting Words To Work: Write Your Own Website Copy October 19 Video For Beginners: Basics Of Making And Posting Video 26
  27. 27. #learninfomedia @infomediadotcom (Twitter : Instagram : Facebook) Like what you learned? Let us know! We’d love a review on Google+ “Quick response time when issues arise and resolution times are fast." “Our experience with Infomedia was superb! They built an ecommerce web portal for a client of mine last year.” 27

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