The Life and Times of Social Media in Education

456 views
413 views

Published on

Presentation delivered at the Stark County Ohio Educational Service Center Administrative Conference held in Massillon, Ohio.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
456
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • It has grown at astounding rates, it’s part of people’s lifestyles & those 35 and up are the biggest users
  • Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, "Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program."We have more fans than most people running for local offices," boasted Goldman, whose site attracted more than 8,000 friends in about two months.
  • Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
  • Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, "Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program."We have more fans than most people running for local offices," boasted Goldman, whose site attracted more than 8,000 friends in about two months.
  • Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
  • Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
  • Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
  • The Life and Times of Social Media in Education

    1. 1. THE LIFE & TIMES OF SOCIAL MEDIA IN EDUCATION<br />
    2. 2. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. <br />Strategic Marketing & Public Relations<br />Social Media<br />Design (Packaging, Trade Show, Logo, Collateral)<br />Branding<br />Experiential Marketing<br />Event Planning & Management<br />Sponsorship Management<br />
    3. 3. Our Plan For Today:<br />What Is Social?<br />Why Does It Matter?<br />The Good & The Bad<br />Myths Vs. Facts<br />Case Studies<br />Implementation<br />Next Steps<br />TODAY’S TWITTER HASHTAG:<br />#StarkCoESC<br />
    4. 4. WHAT IS SOCIAL MEDIA?<br />
    5. 5. WHAT IS SOCIAL MEDIA?<br /><ul><li>Social Media is an open, interactive, conversational communications tool based online
    6. 6. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
    7. 7. Social media moves communication from a monologue to a dialogue. </li></li></ul><li>WHY DOES SOCIAL MATTER?<br />
    8. 8. “Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter<br />
    9. 9.
    10. 10.
    11. 11. IMPORTANT STAT<br />According to a 2010 Ipsos North America Poll:<br />57% of parents go to Facebook/Twitter <br />26% of parents go to the district website<br />
    12. 12. MYTHS VS. FACTS<br />
    13. 13. Myths vs. Facts<br />MYTH:<br />It is dangerous & uncontrollable<br />FACT:<br />It is controllable with safety features and controls for privacy, moderation<br />
    14. 14. Myths vs. Facts<br />MYTH:<br />It is a fad & only for teenagers<br />FACT:<br />It has grown at astounding rates, it’s part of people’s lifestyles & those 35 and up are the biggest users<br />
    15. 15. Myths vs. Facts<br />MYTH:<br />It wastes time of employees<br />FACT:<br />Research from MIT shows that 40% of employee productivity is explained through online interaction<br />
    16. 16. Myths vs. Facts<br />MYTH:<br />It is a distraction<br />FACT:<br />In a study, 51% of Gen Y believe it is important to pay attention in meetings/class<br />
    17. 17. Myths vs. Facts<br />MYTH:<br />It is narcissistic<br />FACT:<br />People use it to listen to customers, stay connected to friends & family, to sell products & services and to learn!<br />
    18. 18. THE GOOD & THE BAD<br />
    19. 19. Headlines: The Bad<br />The Story:<br />42 students at Eden Prairie High School in Minnesota were questioned and more than a dozen faced disciplinary action because of pictures posted with what appeared to be alcoholic beverages.<br />Said the school, “While school officials don’t go looking at student sites for wrongdoing, they do take action when there is legitimate information about violations of high school rules.”<br />
    20. 20. Headlines: The Bad<br />The Story:<br />2 students were expelled & 1 more suspended for insulting their principal on Facebook. Nine others were pardoned after leaving comments to the post. One of the students stated “I commented on Facebook but I did not think it was anything offensive. I thought we were chatting amongst ourselves as peers.”<br />
    21. 21. Headlines: The Bad<br />The Story:<br />Tyler Clementi’s last words posted on Facebook, “Jumping off the gw bridge sorry” after being secretly videotaped and streamed online. His roommate and another student used Twitter to promote the streaming and now both face police charges.<br />
    22. 22. Headlines: The Bad<br />The Story:<br />Postings made by the school supervisor were discovered by parents and caused such a furor that she was forced to resign. She called residents of the town “arrogant and snobby.” She made $92,000/year and thought she had set her Facebook settings on private.<br />
    23. 23. Headlines: The Bad<br />The Story:<br />Due to continued negative and inappropriate comments on their district Facebook page, Mansfield ISD in Texas decided to shut down the page.<br />
    24. 24. Headlines: The Good<br />
    25. 25. Headlines: The Good<br />
    26. 26. Headlines: The Good<br />
    27. 27. Headlines: The Good<br />
    28. 28. Headlines: The Good<br />
    29. 29. CASE STUDIES<br />
    30. 30. Collaboration<br />
    31. 31. Collaboration<br />OHPTALKINGPOINTS.COM<br />
    32. 32. Protecting Your Brand<br />
    33. 33. Protecting Your Brand<br />
    34. 34. Conversations & Relationships<br />
    35. 35. Protecting Your Brand<br />
    36. 36. Protecting Your Brand<br />
    37. 37. Engaging Constituents<br />
    38. 38. Creating Community<br />
    39. 39.
    40. 40. WHAT ARE THE PLATFORMS?<br />
    41. 41. FACEBOOK 101<br />With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. <br />Advantages<br />-Access to a huge and diverse audience – Facebook’s largest user base is 35-54<br />-Ability to share multiple types of content including photos, video and text<br />-Users spend more time on Facebook than any other website on the web – so why not be there?<br />Tips<br />Content is King – interesting content is very important<br />Integrate photos and video whenever possible<br />
    42. 42. FACEBOOK 101<br />THREE WAYS TO USE FACEBOOK:<br />USE PHOTOS & VIDEOS<br />EVENTS & NOTES<br />FACEBOOK QUESTIONS<br />
    43. 43. YOUTUBE 101<br />With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.<br />Advantages<br />If you’re trying to engage a younger audience, this is the place<br />Interesting video can increase engagement of almost any tactic<br />YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.<br />Tips<br />Don’t create a goal of “let’s go viral.” <br />It almost never works that way.<br />
    44. 44. YOUTUBE 101<br />FIVE WAYS TO USE YOUTUBE:<br />SHOWCASE PROGRAMS<br />CRISIS COMMUNICATIONS<br />CUSTOMER SERVICE<br />PROMOTIONS & CONTESTS<br />Q & A’s<br />
    45. 45. TWITTER 101<br />The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.<br />Advantages<br />Very mobile and fast<br />Ability to easily expand your network by connecting with both locals and influential's<br />Tips<br />Be a resource - success on Twitter is achieved through valuable and interesting content<br />Listen – before saying anything, follow others in your community to gauge what the conversation is like<br />
    46. 46. FIVE WAYS TO USE TWITTER:<br />MARKET RESEARCH<br />REWARD LOYALTY<br />SHARE EXPERTISE<br />RUN DEALS & PROMOTIONS<br />RECEIVE CUSTOMER COMPLAINTS<br />
    47. 47. BLOGGING 101<br />Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?”<br />Advantages<br />When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic<br />A good blog encourages conversation and if successful, can really improve overall engagement<br />Tips<br />Think long-term – It typically takes a long time to achieve blog success<br />Try to add personality to your writing<br />
    48. 48. FIVE WAYS TO USE BLOGS:<br />SHOWCASE STAFF KNOWLEDGE<br />AS A SOUNDING BOARD <br />DOCUMENT VOLUNTEERISM<br />SHOWCASE STUDENTS<br />DOCUMENT CONSTITUENTS’ CONCERNS<br />
    49. 49. HOW TO IMPLEMENT SOCIAL<br />
    50. 50. STEP #1DEVELOP A STRATEGY & A PLAN<br />
    51. 51. STEP #2DEVELOP SOCIAL MEDIA POLICIES & GUIDELINES<br />
    52. 52.
    53. 53. STEP #3TRAIN YOUR INTERNAL TEAMS<br />
    54. 54. STEP #4DEVELOP A CONTENT STRATEGY & PLAN<br />
    55. 55. CONTENT INCLUDES:*Video*Photos*Questions*Blog Posts*Contests<br />
    56. 56. STEP #5MANAGE YOUR CONTENT CONSISTENTLY<br />
    57. 57. MANAGEMENT:Who owns your content?Who manages your content?Who tells your story?<br />
    58. 58. NEXT STEPS<br />
    59. 59. >Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure<br />CONTACT ME:<br />shane@greatheightspr.com<br />Twitter.com/shanehaggerty<br />
    60. 60. Download this presentation at:http://www.slideshare.net/shaggertyohp<br />

    ×