Goals 0916


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Describes ESC MSC recruiting goals for 2012-2013

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Goals 0916

  1. 1. Recruiting Strategy, Tactics, Tools<br />September 16, 2011<br />MSC Programs<br />ESC Clermont<br />
  2. 2. Our Recruitment Plan<br />Describe the current environment, include strengths and weaknesses<br />Describe our funnel<br />Set goals for the coming year<br />Describe a high level strategy for achieving our goals<br />
  3. 3. Current State<br />Top five criteria prospective students evaluate and consider important: <br />1) quality of faculty<br />2) program accreditation<br />3) local respect and reputation of the program<br />4) job placement reputation<br />5) successful alumni<br />Top sources of our candidates:<br /><ul><li>Partners
  4. 4. Friends
  5. 5. Electronic sources
  6. 6. CampusFrance</li></ul>Top sources of our enrolled students: <br /><ul><li>Electronic sources
  7. 7. Friends/word of mouth
  8. 8. Partners with whom we are actively working</li></li></ul><li>Current State – Survey of 26 2010-2011 Students<br />I considered the following when deciding to attend ESC... (check all that apply)<br />
  9. 9. Current State – Survey of 26 2010-2011 Students<br /> I learned about ESC IPM or FA programs from (check all that apply)<br />
  10. 10. Current State – Survey of 26 2010-2011 Students<br />  5. My goals in attending graduate school were:(check all that apply)<br />
  11. 11. Our Recruitment Funnel Goals 2012-13IPM/2, IBD, FA<br />Note: we estimate our current application rate at 19% of total prospects and our current student /app rate at 61%<br />
  12. 12. Our strategy<br /><ul><li>We want to manage growth in the programs in order to maintain our strength position in
  13. 13. Smaller class size (maximum 25 in specialized courses, maximum 40 in fundamentals courses, maximum 25 in premaster English classes)
  14. 14. Easy access and personalized attention to student needs
  15. 15. Multicultural environment
  16. 16. Quality faculty
  17. 17. Tutoring and coaching</li></li></ul><li>Our strategy<br />Increase inquiries from 400 to 450<br />Add one purchased recruitment site (like Masters Studies)<br />Ensure application and financial information is no more than 2 clicks away on our web site<br />Use social networks like Linked In to target certain groups (for example, members of project management groups)<br />Use social networks like Facebook to:<br />Be active in the media prospective students look to for information <br />Communicate with alumni who can refer students<br />Continue relationship building with current students through simple end of year social event, then actively solicit referrals from current students and alumni<br />
  18. 18. Our strategy<br />Increase Applications from 74 to 90<br />Use social networks like Facebook to build relationships with and add value for prospective students <br />Provide insight on life in Clermont Ferrand and ESC<br />Provide information on faculty (those who agree to be included)<br />Provide information on student activities<br />Use monthly virtual open house to build relationships<br />Develop monthly follow up with prospects using Master contact newsletters<br />Develop systematic and efficient communication and follow up tracking plan that enables increased contacts<br />
  19. 19. Our strategy<br />Increase enrollments from 46 to 57<br />Use social networks like Facebook to build relationships with and add value for prospective students <br />Make it easy for prospective students to connect to each other and to alumni<br />Use virtual open house to build relationships<br />Provide information and coaching on visa process and carte de sejour<br />Track and measure progress to goal<br />
  20. 20. Our strategy<br />Decrease abandon rate after payment<br />Set expectations early on visa process and timeline<br />Contact often to get visa status<br />Coach on visa interview<br />Set expectations on cost of living and no time for jobs<br />
  21. 21. Our strategy<br />Increase student satisfaction on arrival<br />Describe how the first week works, how to find classes, how to get around Clermont Ferrand, what happens at orientation, how to find our office, internet use and building access, ‘<br />Set time expectations for school days, class schedules, <br />