The document outlines a recruitment plan for an ESC program with the goals of increasing inquiries, applications, enrollments, and student satisfaction while decreasing abandonment rates. It describes the current recruitment sources and factors influencing student decisions. The strategy proposes increasing social media presence and relationship building, improving the application and information process, and providing more guidance to students on visa processes and life in Clermont Ferrand to achieve recruitment and retention targets over the coming year.

1. Recruiting Strategy, Tactics, ToolsSeptember 16, 2011MSC ProgramsESC Clermont

2. Our Recruitment PlanDescribe the current environment, include strengths and weaknessesDescribe our funnelSet goals for the coming yearDescribe a high level strategy for achieving our goals

3. Current StateTop five criteria prospective students evaluate and consider important: 1) quality of faculty2) program accreditation3) local respect and reputation of the program4) job placement reputation5) successful alumniTop sources of our candidates:Partners

4. Friends

5. Electronic sources

6. CampusFranceTop sources of our enrolled students: Electronic sources

7. Friends/word of mouth

8. Partners with whom we are actively workingCurrent State – Survey of 26 2010-2011 StudentsI considered the following when deciding to attend ESC... (check all that apply)

9. Current State – Survey of 26 2010-2011 Students I learned about ESC IPM or FA programs from (check all that apply)

10. Current State – Survey of 26 2010-2011 Students 5. My goals in attending graduate school were:(check all that apply)

11. Our Recruitment Funnel Goals 2012-13IPM/2, IBD, FANote: we estimate our current application rate at 19% of total prospects and our current student /app rate at 61%

12. Our strategyWe want to manage growth in the programs in order to maintain our strength position in

13. Smaller class size (maximum 25 in specialized courses, maximum 40 in fundamentals courses, maximum 25 in premaster English classes)