Presentation socio nomics nyenrode slideshare version

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Nyenrode Marketing department asked us to create an social media strategy.

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Presentation socio nomics nyenrode slideshare version

  1. 1. Nyenrode FT-MSc“Back-on-Track” <br />SocioNomics<br />Gayle van Beeten<br />JoostWarbout<br />Oscar Persoon<br />Marc Bergers<br />How to increase awareness of the possibility to study at Nyenrode among high potential students using social media<br />
  2. 2. Table of Contents<br />Problem Analysis<br />Research Students<br />How do they use social media?<br />How do they choose their education?<br />Personage average student<br />Benchmark Universities<br />BHAG<br />Recommendation<br />Social Media Plan<br />As a Vice President<br />P<br />O<br />S<br />T<br />
  3. 3. Problem Analysis<br />Loose of interest in MSc program<br />Insufficient number of applications<br />Low marketing efforts over the past years<br />Use of social media campaigns by the competition<br />The communication of Nyenrode does not have a market fit with their customers<br />The image of Nyenrode is different than experienced by students<br />Decreased value of MSc Diploma from Nyenrode<br />
  4. 4. Research Students<br />
  5. 5. How do they use social media? <br />
  6. 6. How do they choose their education?<br />Low use of social media by Universities<br />Students easily influenced by opinions on communities<br />With study choice, 64% are influenced by their personal surroundings including:<br />Friends<br />Family<br />Professors<br />
  7. 7. PersonageMeet Paul <br />22 years old<br />Completed a Bachelor study in communication science<br />Ambitious, hard working, entrepreneurial, social & energetic<br />Mainly active on Facebook & LinkedIn<br />He knows what he wants but,<br />Will take advice of from peers and experts when making important decisions<br />
  8. 8. Benchmark Universities<br />Nyenrode has manynationalandinternationalcompetitors, the most important are listed below:<br />The Netherlands (maincompetitors)<br />Erasmus University<br />TiasNimbas<br />Vrije Universiteit<br />Utrecht University<br />Maastricht University<br />Outside of the Netherlands<br />HEC Paris (France)<br />University Antwerp (Belgium)<br />Leuven Gent (Belgium)<br />Source: FT.com<br />
  9. 9. Big Hairy Audacious Goal<br />Being the leading university in the world in terms of branding and the leading example of recruiting new students<br />
  10. 10. Nyenrode MSc program<br />Interactive and challenging Master Program<br />The international focus of the study combined with the campus life <br />Intensive teamwork with fellow students<br />Extra curricular work and committees<br />Students with entrepreneurial, hands-on mentality and great problem-solving capabilities.<br />
  11. 11. Recommendation<br />Present on social media platforms in name of MSc program<br />Interactive website / platform representing Nyenrode Experience<br />Active Social Media use for engagement with potential students<br />Create guidelines for use of social media internal<br />Think further than social media (Search Engine Optimalisation)<br />
  12. 12. Present on social media platforms in name of MSc program<br />What platforms are necessary?<br />Which platforms do we use for:<br />Sending / Listening<br />Interaction / engagement<br />Information sharing<br />A clear message on each platform<br />Same identity on each platform<br />
  13. 13. Present on social media platforms in name of MSc program<br />What platforms are necessary?<br />Which platforms do we use for:<br />Sending / Listening<br />Interaction / engagement<br />Information sharing<br />A clear message on each platform<br />Same identity on each platform<br />
  14. 14. Present on Social Media Platforms in name of MSc-Track<br />
  15. 15. Interactive website / platform representing Nyenrode Experience<br />Interactive platform to show Nyenrode Experience<br />Including streams from:<br />Twitter<br />Flickr<br />Youtube<br />Blogs<br />Slideshare<br />Reports<br />Links and information of the student association and her commissions<br />Endorsements of Alumni<br />
  16. 16. Examples of websites Commissions<br />
  17. 17. What do Alumni say?<br />
  18. 18. Active social media use for engagement with potential students<br />Create interaction with potential students online<br />Trigger by:<br />Webinars<br />Online Business Games<br />Interactive website (Nyenrode Experience)<br />Keep overview with tracking software for social media<br />
  19. 19. Create guidelines for use of social media internal<br />Full support of Management to use social media<br />Who is responsible for social media<br />How to react on positive & on negative comments<br />How does every social media platform work<br />How does the publication scheme look like<br />
  20. 20.
  21. 21. Think further than social media<br />Return on Investment<br />Followers<br />Visitors<br />Mentions on platforms<br />Search Engine Optimalisation<br />

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