Volunter Toronto Using Web 2.0 Tools to Manage Community Relations

Using Web 2.0 Tools to Manage Community Relations Marco Campana, Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis

A Quick Overview
Introduction
Strategies
Tools
Resources

5 Pillars
Ease of Use
Trusted Networks
Everyone Can Publish
Actively Passive
Media Rich
Web 2.0

Social Media

Why Social Media?
It’s happening now .
With or without you.
The people you want to reach are probably using it.

What if increased use of online tools could save us time, free us up to do more interesting work, get us the information we needed to do our jobs and engage our community more efficiently, effectively?
Working Smarter?

Why Social Media?
Learn what people are saying about you
Create buzz for campaigns and events
Increase issue or organizational exposure
Identify and recruit evangelists
Find new opportunities
Offer support to clients and programs
Improve ‘findability’
Get the message out fast

Introduction
Social media is more than just a way to talk online.
It’s an opportunity to listen to your community, and inform the way you engage , mobilize and sustain supporters .
Social Media tools can help you in your efforts to:
recruit, organize and retain community members.
plan and market your events and programs.

Five Good Ideas
Online conversations are still conversations. The language may be different online, but the principles are the same.
Connect and integrate your online work with your offline work.
Isolate technology from conversation. Don’t let the technology become the conversation.
Your conversations will evolve, be prepared to evolve with them.
Don’t just innovate, participate. Go to where your audience already is, join them, engage them, use the technology that’s already working for them.
http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008201

Listening | Sharing | Engaging

Listening | Sharing | Engaging
Have a strategy
Learn to work/listen online
Choose the right tools for you
Manage your workflow
Avoid “Garbage Overload”
Find the right information for the right people at the right time
Share and collaborate – become an aggregator

Telling Your Story
Who is your audience ?
What do you want them to do?
How can you convince your audience to:
Volunteer their time?
Spread the word?
Take action?
???

Your Audience
How to tell the story that encourages them to take the action you want? How can you engage them fully? Where are they and are you there?
How well do you know your audience(s)?
How can you learn more about your audience(s)? Ask them!

Strategies
Core – set up, listen, update and evolve
Daily Routine – process, discipline, workflow
Define Sharing – collaborating, informing, developing expertise
Responding – are you listening strategically?
How will you measure success?
http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779

Why are you listening? What are your mission goals?
Come up with at least Five Ways You Plan to Use the Information ( link to day-to-day action)
What’s Your Internal Process? H ow will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
Strategies Getting your organization ready to listen

Tools - Key Social Platforms
Video Sharing
Podcasts
Message Boards
Photo Sharing
Chat Rooms
Social Networking
Widgets
RSS
Microblogging
Blogging

Your Story Platform Your Website

Tools
Let’s review a few that are useful for Listening, Aggregating and Sharing:
RSS
Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email
Google Alerts
Twitter
Trusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, Diigo
Google Custom Search Engine
Rich/Multimedia

Tools - RSS Actively Passive

Tools - RSS

Tools - Email as Web 2.0?

Tools – RSS to Email

Tools - Watchthatpage

Tools – Google Alerts

Tools - Twitter

Tools - Trusted Networks

Tools - Trusted Networks Roll Your Own Social Network

Tools - Trusted Networks

Google Custom Search Engine

Multimedia

Tools – Mobile?

How Much Time?

Resources
How I learned to stop worrying and love the early adopters!

Resources
http://socialmedia-listening.wikispaces.com/
http://www.wearemedia.org
http://wiki.healthnexussante.ca
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!

Images
http://www.flickr.com/photos/tyla/2613836330/
http://www.flickr.com/photos/matthamm/2945559128
http://www.flickr.com/photos/dailypic/1459055735/
http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/
Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge
http://www.flickr.com/photos/i-1326/2968175502/
http://www.flickr.com/photos/debschultz/1925555485/sizes/o/
http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams
http://www.flickr.com/photos/ycc2106/134414023/
http://www.flickr.com/photos/abiesudiono/3640386883/
http://www.flickr.com/photos/nielsvk/258851215/
http://www.flickr.com/photos/adunne/286285676
http://www.flickr.com/photos/luc/1824234195/
http://www.flickr.com/photos/w5nyv/455756468/
http://www.flickr.com/photos/dan_h/667441709/
http://www.flickr.com/photos/sparktography/2485147794/
http://www.flickr.com/photos/skemsley/3554049015
http://www.flickr.com/photos/archiemcphee/3401974951/
http://www.flickr.com/photos/timheuer/143007903/
http://www.flickr.com/photos/bre/448847262/
http://www.flickr.com/photos/zachinglis/41443867/
http://www.flickr.com/photos/cambodia4kidsorg/2906235414/
http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg
http://www.flickr.com/photos/erio/51737097/
http://www.flickr.com/photos/cyprien/3174008527/sizes/o/

Volunter Toronto Using Web 2.0 Tools to Manage Community Relations

by settlementatwork on Oct 21, 2009

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Volunter Toronto Using Web 2.0 Tools to Manage Community Relations — Presentation Transcript