Volunter Toronto Using Web 2.0 Tools to Manage Community Relations

Using Web 2.0 Tools to Manage Community Relations Marco Campana, Ontario Council of Agencies Serving Immigrants (OCASI) @marcopolis

A Quick Overview

Introduction

Strategies

Tools

Resources

5 Pillars

Ease of Use

Trusted Networks

Everyone Can Publish

Actively Passive

Media Rich

Web 2.0

Social Media

Why Social Media?

It’s happening now .

With or without you.

The people you want to reach are probably using it.

What if increased use of online tools could save us time, free us up to do more interesting work, get us the information we needed to do our jobs and engage our community more efficiently, effectively?

Working Smarter?

Why Social Media?

Learn what people are saying about you

Create buzz for campaigns and events

Increase issue or organizational exposure

Identify and recruit evangelists

Find new opportunities

Offer support to clients and programs

Improve ‘findability’

Get the message out fast

Introduction

Social media is more than just a way to talk online.

It’s an opportunity to listen to your community, and inform the way you engage , mobilize and sustain supporters .

Social Media tools can help you in your efforts to:

recruit, organize and retain community members.

plan and market your events and programs.

Five Good Ideas

Online conversations are still conversations. The language may be different online, but the principles are the same.

Connect and integrate your online work with your offline work.

Isolate technology from conversation. Don’t let the technology become the conversation.

Your conversations will evolve, be prepared to evolve with them.

Don’t just innovate, participate. Go to where your audience already is, join them, engage them, use the technology that’s already working for them.

http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008201

Listening | Sharing | Engaging

Have a strategy

Learn to work/listen online

Choose the right tools for you

Manage your workflow

Avoid “Garbage Overload”

Find the right information for the right people at the right time

Share and collaborate – become an aggregator

Telling Your Story

Who is your audience ?

What do you want them to do?

How can you convince your audience to:

Volunteer their time?

Spread the word?

Take action?

???

Your Audience

How to tell the story that encourages them to take the action you want? How can you engage them fully? Where are they and are you there?

How well do you know your audience(s)?

How can you learn more about your audience(s)? Ask them!

Strategies

Core – set up, listen, update and evolve

Daily Routine – process, discipline, workflow

Define Sharing – collaborating, informing, developing expertise

Responding – are you listening strategically?

How will you measure success?

http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779

Why are you listening? What are your mission goals?

Come up with at least Five Ways You Plan to Use the Information ( link to day-to-day action)

What’s Your Internal Process? H ow will you organize your listening?

http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html

Strategies Getting your organization ready to listen

Tools - Key Social Platforms

Video Sharing

Podcasts

Message Boards

Photo Sharing

Chat Rooms

Social Networking

Widgets

RSS

Microblogging

Blogging

Tools

Your Story Platform Your Website

Tools

Let’s review a few that are useful for Listening, Aggregating and Sharing:

RSS

Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email

Google Alerts

Twitter

Trusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, Diigo

Google Custom Search Engine

Rich/Multimedia

Tools - RSS Actively Passive

Tools - RSS

Tools - Email as Web 2.0?

Tools – RSS to Email

Tools - Watchthatpage

Tools – Google Alerts

Tools - Twitter

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Tools - Trusted Networks

Tools - Trusted Networks Roll Your Own Social Network

Tools - Trusted Networks

Google Custom Search Engine

Multimedia

Tools – Mobile?

How Much Time?

Resources

How I learned to stop worrying and love the early adopters!

Resources

http://socialmedia-listening.wikispaces.com/

http://www.wearemedia.org

http://wiki.healthnexussante.ca

Setting the Stage/Strategy

Blogs to Follow

Daily Routines

Practical Tool Examples and Explanations

Learn

Play!

Images

http://www.flickr.com/photos/tyla/2613836330/

http://www.flickr.com/photos/matthamm/2945559128

http://www.flickr.com/photos/dailypic/1459055735/

http://www.flickr.com/photos/cambodia4kidsorg/3226367547/sizes/o/

Webinar:Twitter for Nonprofits - Jeff Patrick, Common Knowledge

http://www.flickr.com/photos/i-1326/2968175502/

http://www.flickr.com/photos/debschultz/1925555485/sizes/o/

http://www.flickr.com/photos/stabilo-boss/93136022/in/pool-web2dot0diagrams

http://www.flickr.com/photos/ycc2106/134414023/

http://www.flickr.com/photos/abiesudiono/3640386883/

http://www.flickr.com/photos/nielsvk/258851215/

http://www.flickr.com/photos/adunne/286285676

http://www.flickr.com/photos/luc/1824234195/

http://www.flickr.com/photos/w5nyv/455756468/

http://www.flickr.com/photos/dan_h/667441709/

http://www.flickr.com/photos/sparktography/2485147794/

http://www.flickr.com/photos/skemsley/3554049015

http://www.flickr.com/photos/archiemcphee/3401974951/

http://www.flickr.com/photos/timheuer/143007903/

http://www.flickr.com/photos/bre/448847262/

http://www.flickr.com/photos/zachinglis/41443867/

http://www.flickr.com/photos/cambodia4kidsorg/2906235414/

http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg

http://www.flickr.com/photos/erio/51737097/

http://www.flickr.com/photos/cyprien/3174008527/sizes/o/

Volunter Toronto Using Web 2.0 Tools to Manage Community Relations

1 comments

Notes on slide 1

Favorites, Groups & Events