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2
Agenda
Our Understanding of Your Needs
Cast Iron Integration Platform Overview
Demo
PoweredBy Cast Iron Program Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
3
Agenda
Our Understanding of Your Needs
Cast Iron Integration Platform Overview
Demo
PoweredBy Cast Iron Program Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
4
Our Understanding of Your Needs
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
5
Agenda
Our Understanding of Your Needs
Cast Iron Integration Platform Overview
Demo
PoweredBy Cast Iron Program Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
6
Cast Iron Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Corporate Facts
Founded in 2001 by Integration
Industry Experts
Now an IBM Company
Pioneered SaaS / Cloud Integration
Unique focus on speed &
simplicity ā€” ā€œIntegration in Daysā€
Thousands of customer
integrations
14 consecutive quarters of growth
96% customer retention
Patented Technology
Buzz
... The two most interesting features are the
speed of integration and the ease of
connectivityā€¦
ā€¦ will play a critical part in the growth,
acceleration & acceptance of SaaS.
Trusted
7
Cloud Application Use is Exploding
19.4% CAGR
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
8
Companies have both Cloud and On Premise Applications
And Itā€™s Created a Hybrid World
Cloud Applications
Home-grown
Applications
Packaged
Applications
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
9
Which Demands Integration
Home-grown
Applications
Packaged
Applications
Integration Maximizes Value of Cloud Investments
Cloud Applications
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
10
Integration Maximizes Value of Cloud Investments
Existing Solutions are Incomplete
People intensive
On-Demand
Rudimentary capabilities
Cloud is an afterthought
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
11Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential
Which Has Led to Dissatisfaction
Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793
12
And Companies Re-evaluating
the Cloud
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
13
People intensive
On-Demand
Rudimentary Capabilities
Cloud is an Afterthought
Introducing the Complete Platform
Cast Iron Integration Platform: Bridges the Cloud and On Premise Worlds
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
14
Complete Flexibility
Cast Iron Cloud2ā„¢
Virtual Appliances
Physical Appliances
Complete
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Total Connectivity Complete Reusability
TIP Exchange
TIP Development Kit
TIP Community
For All Types of Projects
UI Mashups
Process Integration
Data Migration
Complete Platform
14
15
Complete Flexibility
Complete
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Total Connectivity
Complete Platform
Complete Reusability
TIP Exchange
TIP Development Kit
TIP Community
For All Types of Projects
UI Mashups
Process Integration
Data Migration
Reduce
Risk
Save Up to 80%
in Time
& Costs
Increase
Return
Save Up to 50%
in Time &
Costs
15
Cast Iron Cloud2ā„¢
Virtual Appliances
Physical Appliances
16
Agenda
Our Understanding of Your Needs
Cast Iron Integration Platform Overview
Demo
PoweredBy Cast Iron Program Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
17
10 Minute Demo
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
ManageRun
SaaS App
WhatWhat
HowHow
Configure
18
Agenda
Our Understanding of Your Needs
Cast Iron Integration Platform Overview
Demo
PoweredBy Cast Iron Program Overview
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
19
How do you
develop new
integration
offerings?
How do you market
your integration
offerings?
How do you sell
your integration
offerings?
How do you deliver
and support your
integration
offerings?
But a Platform alone is not enough!
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
How do you
develop new
integration
offerings?
How do you market
your integration
offerings?
How do you sell
your integration
offerings?
How do you deliver
and support your
integration
offerings?
20
How do you
develop new
integration
offerings?
How do you market
your integration
offerings?
How do you sell
your integration
offerings?
How do you deliver
and support your
integration
offerings?
PoweredBy Cast Iron
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
Industryā€™s only COMPLETE enablement program
21
PoweredBy Cast Iron: Products
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
Industryā€™s only COMPLETE enablement program
22
PoweredBy Cast Iron: Products
200+ Connections
āˆ’ API & Web Services
āˆ’ Database/Flat Files
150+ Templates
āˆ’ 100% Canned
āˆ’ 80% Configurable
āˆ’ 60% Custom
Your Partners
āˆ’ Development Program
āˆ’ Validation Program
āˆ’ Implementation Program
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
23
PoweredBy Cast Iron: Marketing
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
Industryā€™s only COMPLETE enablement program
24
PoweredBy Cast Iron: Marketing
Branding Options
āˆ’ Press release
āˆ’ Cast Iron Website
āˆ’ PoweredBy Logo Access
Community Exposure
āˆ’ Your Connector
āˆ’ Your TIPs (Optional)
āˆ’ Webinars
āˆ’ Case Studies
Target New Markets
āˆ’ New Segments
āˆ’ New Offerings
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Add Press Release
25
PoweredBy Cast Iron: Sales
Industryā€™s only COMPLETE enablement program
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
26
PoweredBy Cast Iron: Sales
Sales Training
āˆ’ Your field
āˆ’ Our field
Customized Sales
Toolkit
āˆ’ Presentation
āˆ’ Collateral
āˆ’ Cheat sheet
Customized SE
Toolkit
āˆ’ Demo
āˆ’ Scoping
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Sales Training
āˆ’ Your field
āˆ’ Our field
Customized Sales
Toolkit
āˆ’ Presentation
āˆ’ Collateral
āˆ’ Cheat sheet
Customized SE
Toolkit
āˆ’ Demo
āˆ’ Scoping
27
PoweredBy Cast Iron: Services
Industryā€™s only COMPLETE enablement program
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
28
PoweredBy Cast Iron: Services
Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
Proven Methodology & Best
Practices
Feasibility & Scoping
Staffing for Client Engagement
Classroom training courses
Client shadow program
Personnel Certification
Testing: Basic and Advanced
29Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
s Trusted
29
30Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
s
Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential
Proven
31Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
s PoweredBy Results
31
32
Example: Compliance & Payment Integration
ERP
TAXServices
Garnishment Services
Print Services
Integration Needs
ā€¢ Data migration from ERP
Payroll systems
ā€¢ Access to new markets with
connectivity to Mid-Market
ERP system
ā€¢ Consistent Client Delivery
ā€¢ Bundled Integration Service
Offerings
ā€¢ Ability to quickly change/add
new TAX laws to integrations
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
World's Largest Business Outsourcing Solutions Provider
33
Results and Benefits
ā€¢ Sales team ability to sell into
new markets with Mid-Market
ERP end points
ā€¢ Reduce implementation times
from weeks to days
ā€¢ Consistent quality customer
experience
ā€¢ Ability to make State and
Federal TAX law changes
across projects much faster
Example: Compliance & Payment Integration
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Real-time Integration Delivered in 3-15 Days
ERP
TAXServices
Garnishment Services
Print Services
34
Integration Provider Criteria List
Source: ā€œ Integration as Key to SaaS Adoption and Provider Opportunity ā€œ, Saugatuck, 11/18/09
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
35
Integration Provider Criteria List
Source: ā€œ Integration as Key to SaaS Adoption and Provider Opportunity ā€œ, Saugatuck, 11/18/09
When considering 3rd party integration providers
to partner withā€¦the criteria list should include the
following items which can have a substantial
impact on the SaaS providerā€™s costs:
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
36
Summary: PoweredBy Cast Iron
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Trusted
Strategic integration partner for all the leading cloud and on-premise providers
Proven
Thousands of customer integrations
Complete
A single program for all your cloud and on premise integration needs
37
Recommended Next Steps
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
39Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential
Quickstart Service Integration Package (QSIP)
Cuts Implementation Cost/Time by >80%
40Proprietary and Confidential
CI Solution Integration Approach
Use Case Offering Tool Set Up Target User
Canned
Basic
Credentials
Basic Mapping
Simple Workflow
Brandable
Web UI
(embeddable)
Self-Service
1-16 Hours
Application
Administrator
No Training
Configured
Advanced
Canned +
Adv Mapping
Adv Workflow
OmniConnect
TIP Wizard
Quick Start
Integration
Packages
2-10 Days
Support
Engineer
Basic Training
Custom
Expert
Advanced +
Custom Workflo
OmniConnect
Studio
Scope of
Work
10-20 Days
IT
Developer
Advanced Training
41Proprietary and Confidential
Securely Connect to On-Premise Applications
Outbound secure connection over SSL to Customerā€™s tenant/environment
on Cast Ironā€™s Cloud. Allows for bi-directional data exchange between CI
Cloud and on-premise application.
No need to put devices in DMZ or open up ports in FW.
42
About ADP
With nearly $9 billion in revenues and about
570,000 clients, is one of the world's largest
providers of business outsourcing solutions.
Leveraging 60 years of experience, ADP offers
the widest range of HR, payroll, tax and benefits
administration solutions from a single source.
ADP is also a leading provider of integrated
computing solutions to auto, truck,
motorcycle, marine and recreational vehicle
dealers throughout the world.
ADP became a Cast Iron Reseller in August, 2009
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
43
PoweredByPoweredBy CI ā€“ Reseller PricingCI ā€“ Reseller Pricing
PB OEM-Reseller Program Silver Gold Platinum
Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+
Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000
Discounts on Product 30% 40% 50%
Discounts on Services ā€“ Architect Rate 0% 10% 20%
Discounts on Services ā€“ Consultant Rate 0% 0% 10%
Minimum Annual Commitments provide credits and discounts
for CI products or services during 12 month period.
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
44
PoweredByPoweredBy CI ā€“ OEM PricingCI ā€“ OEM Pricing
PB OEM Program Silver Gold Platinum
Estimate # of Client Integrations per yr 25 50 100
Min. Annual Commitment to Cast Iron $500,000 $750,000 $1,000,000
Discounts on Product 60% 70% 80%
Discounts on Services 0% 10% 20%
Minimum Annual Commitments provide credits and discounts
for CI products or services during 12 month period.
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
45
Template Integration Process (TIP)
Timing
Batch or Real Time
Invoices
Products
Orders
Assets
Credit
Quotes
Pricing
Shipping
Accounts
Install Base
Objects
Processes
Transformations
Data Validation
Data Cleansing
Business Logic
Workflow
Error Handling
Alerts
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
46
Post Acquisition Momentum
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Buzz
IBM's acquisition of Cast Iron Systems puts together a dominant on-
premise applications providerā€¦with a top SaaS integration leader. This
pair could be a match made in enterprise heaven.
IBM bought Cast Iron Systems becauseā€¦they do inter-enterprise
integration better than anyone elseā€¦.
ā€¦is a really good move for IBM as it establishes IBM as the de facto
leader in Cloud integration.
Cast Iron Systemsā€¦will allow IBM to offerā€¦a complete platform to
integrate cloud applicationsā€¦with on-premise applications....
Overall, we consider this deal to be good for Cast Iron and IBMā€¦.
Itā€™s a great way for IBM to go back to customers and say, ā€˜we can be
your one-stop-shop for integration in the cloudā€™.
With Cast Iron, IBM gets a proven Cloud integration-as-a-service
solution.
47
Post Acquisition Momentum
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Buzz
Cast Iron acquisition helps IBM's Cloud Computing ecosystem expand.
Cast Ironā€¦has a stellar list of partnersā€¦. Pretty much every SaaS
company of note is on the roster.
With the acquisition of Cast Iron Systems, IBM improves its cloud-based
data integration capabilities.
Cast Ironā€¦will help IBM customers build hybrid cloudsā€¦.
IBM bolstered its data-integration portfolioā€¦. Cast Ironā€¦will help IBM
customers build hybrid cloudsā€¦.
ā€¦IBM is not just getting powerful technology but also in one move it is
taking control of the linkage between Cloud and anything else....
Cast Ironā€™s offerings willā€¦advance IBMā€™s capabilities for a hybrid cloud
model.
48
Complete
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Complete Platform
48
* Partial Functionality
49
Comprehensive solution for
midsize and large companies to
connect their cloud and
enterprise applications
Comprehensive solution for
midsize and large companies to
connect their cloud and
enterprise applications
Entry level solution for small and
midsize companies to connect
cloud and SMB applications
Entry level solution for small and
midsize companies to connect
cloud and SMB applications
Cast Iron Platform Offerings
Standard Edition Enterprise Edition
Advanced solution for midsize and
large companies to connect their
cloud and enterprise applications
Advanced solution for midsize and
large companies to connect their
cloud and enterprise applications
Professional Edition
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
50
Cast Iron Platform Offerings
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
51
Cast Iron Platform ā€“ List Pricing
Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, &
SQL Server
Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD
Edwards
SaaS & Mid-market Apps: All other end-points
Connectivity Standard
Edition
/ Month
Professional
Edition /
Month
Enterprise
Edition
/ Month
Basic End-points $250 $500 $500
SaaS & Midmarket Apps $500 $750 $1,000
Enterprise Apps - $1,000 $1,500
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
52
Cast Iron Platform ā€“ List Pricing
Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL Server
Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD Edwards
SaaS & Mid-market Apps: All other end-points
Connectivity Standard
Edition
/ Month
Professional
Edition /
Month
Enterprise
Edition
/ Month
Subscription Prices / Month
Basic End-points $250 $500 $500
SaaS & Midmarket Apps $500 $750 $1,000
Enterprise Apps - $1,000 $1,500
Purchase Prices (S&M: 21%)
Basic End-points $6,500 $13,000 $13,000
SaaS & Midmarket Apps $13,000 $20,000 $20,000
Enterprise Apps - $25,000 $40,000
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
53
PoweredByPoweredBy CI ā€“ Reseller-OEM PricingCI ā€“ Reseller-OEM Pricing
PB OEM-Reseller Program Silver Gold Platinum
Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+
Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000
Discounts on Product 30% 40% 50%
Discounts on Services ā€“ Architect Rate 0% 10% 20%
Discounts on Services ā€“ Consultant Rate 0% 0% 10%
Minimum Annual Commitments provide credits and discounts
for CI products or services during 12 month period.
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
54
Comprehensive Partner Enablement Program
Position & Market
Sales Tools Kit Client Delivery and Support
Solution Engineering
Sales Cheat Sheet
Sales Training (Kick-off; Full roll-out)
Partner Case Studies / Win Wires
Infrastructure in SFDC System
Launch 2-min Video
Demo Environment & Recorded Scripts
Quarterly Partner Webinar Briefing
Branding Logoā€™s on Website
Social Media Tweets, Facebook updates
Solution Overview
Product Datasheet
Sales Deck - Sales Training Event
Joint Press Release
Publicity Community Announcement
Community and CI Studio Access
Consulting (APIā€™s, Connectors, TIPs)
TIP and Connector Library Exposure
Integration Methodology Overview
Product Roadmap Review
Tech. Support Level (Silver, Gold, Platinum)
Initial 6 Client Delivery Consulting
Feasibility & Scoping Estimate
Design Reviews (# Reviews per Quarter)
Best Practices (# Reviews per Quarter)
Basic Configuration & Admin. Training
Technical Architectures (Days per Quarter)
Preference in Escalation Queue
Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
Why PoweredBy Cast Iron

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Cast Iron PoweredBy Partner Program Update

  • 1.
  • 2. 2 Agenda Our Understanding of Your Needs Cast Iron Integration Platform Overview Demo PoweredBy Cast Iron Program Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 3. 3 Agenda Our Understanding of Your Needs Cast Iron Integration Platform Overview Demo PoweredBy Cast Iron Program Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 4. 4 Our Understanding of Your Needs Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 5. 5 Agenda Our Understanding of Your Needs Cast Iron Integration Platform Overview Demo PoweredBy Cast Iron Program Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 6. 6 Cast Iron Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Corporate Facts Founded in 2001 by Integration Industry Experts Now an IBM Company Pioneered SaaS / Cloud Integration Unique focus on speed & simplicity ā€” ā€œIntegration in Daysā€ Thousands of customer integrations 14 consecutive quarters of growth 96% customer retention Patented Technology Buzz ... The two most interesting features are the speed of integration and the ease of connectivityā€¦ ā€¦ will play a critical part in the growth, acceleration & acceptance of SaaS. Trusted
  • 7. 7 Cloud Application Use is Exploding 19.4% CAGR Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 8. 8 Companies have both Cloud and On Premise Applications And Itā€™s Created a Hybrid World Cloud Applications Home-grown Applications Packaged Applications Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 9. 9 Which Demands Integration Home-grown Applications Packaged Applications Integration Maximizes Value of Cloud Investments Cloud Applications Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 10. 10 Integration Maximizes Value of Cloud Investments Existing Solutions are Incomplete People intensive On-Demand Rudimentary capabilities Cloud is an afterthought Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 11. 11Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential Which Has Led to Dissatisfaction Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793
  • 12. 12 And Companies Re-evaluating the Cloud Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 13. 13 People intensive On-Demand Rudimentary Capabilities Cloud is an Afterthought Introducing the Complete Platform Cast Iron Integration Platform: Bridges the Cloud and On Premise Worlds Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 14. 14 Complete Flexibility Cast Iron Cloud2ā„¢ Virtual Appliances Physical Appliances Complete Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration Complete Platform 14
  • 15. 15 Complete Flexibility Complete Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Total Connectivity Complete Platform Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration Reduce Risk Save Up to 80% in Time & Costs Increase Return Save Up to 50% in Time & Costs 15 Cast Iron Cloud2ā„¢ Virtual Appliances Physical Appliances
  • 16. 16 Agenda Our Understanding of Your Needs Cast Iron Integration Platform Overview Demo PoweredBy Cast Iron Program Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 17. 17 10 Minute Demo Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential ManageRun SaaS App WhatWhat HowHow Configure
  • 18. 18 Agenda Our Understanding of Your Needs Cast Iron Integration Platform Overview Demo PoweredBy Cast Iron Program Overview Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 19. 19 How do you develop new integration offerings? How do you market your integration offerings? How do you sell your integration offerings? How do you deliver and support your integration offerings? But a Platform alone is not enough! Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential How do you develop new integration offerings? How do you market your integration offerings? How do you sell your integration offerings? How do you deliver and support your integration offerings?
  • 20. 20 How do you develop new integration offerings? How do you market your integration offerings? How do you sell your integration offerings? How do you deliver and support your integration offerings? PoweredBy Cast Iron Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential Industryā€™s only COMPLETE enablement program
  • 21. 21 PoweredBy Cast Iron: Products Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential Industryā€™s only COMPLETE enablement program
  • 22. 22 PoweredBy Cast Iron: Products 200+ Connections āˆ’ API & Web Services āˆ’ Database/Flat Files 150+ Templates āˆ’ 100% Canned āˆ’ 80% Configurable āˆ’ 60% Custom Your Partners āˆ’ Development Program āˆ’ Validation Program āˆ’ Implementation Program Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential
  • 23. 23 PoweredBy Cast Iron: Marketing Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential Industryā€™s only COMPLETE enablement program
  • 24. 24 PoweredBy Cast Iron: Marketing Branding Options āˆ’ Press release āˆ’ Cast Iron Website āˆ’ PoweredBy Logo Access Community Exposure āˆ’ Your Connector āˆ’ Your TIPs (Optional) āˆ’ Webinars āˆ’ Case Studies Target New Markets āˆ’ New Segments āˆ’ New Offerings Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Add Press Release
  • 25. 25 PoweredBy Cast Iron: Sales Industryā€™s only COMPLETE enablement program Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 26. 26 PoweredBy Cast Iron: Sales Sales Training āˆ’ Your field āˆ’ Our field Customized Sales Toolkit āˆ’ Presentation āˆ’ Collateral āˆ’ Cheat sheet Customized SE Toolkit āˆ’ Demo āˆ’ Scoping Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Sales Training āˆ’ Your field āˆ’ Our field Customized Sales Toolkit āˆ’ Presentation āˆ’ Collateral āˆ’ Cheat sheet Customized SE Toolkit āˆ’ Demo āˆ’ Scoping
  • 27. 27 PoweredBy Cast Iron: Services Industryā€™s only COMPLETE enablement program Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 28. 28 PoweredBy Cast Iron: Services Ā©2010 Cast Iron Systems, an IBM Company. ā€¢ Confidential Proven Methodology & Best Practices Feasibility & Scoping Staffing for Client Engagement Classroom training courses Client shadow program Personnel Certification Testing: Basic and Advanced
  • 29. 29Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential s Trusted 29
  • 30. 30Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential s Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential Proven
  • 31. 31Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential s PoweredBy Results 31
  • 32. 32 Example: Compliance & Payment Integration ERP TAXServices Garnishment Services Print Services Integration Needs ā€¢ Data migration from ERP Payroll systems ā€¢ Access to new markets with connectivity to Mid-Market ERP system ā€¢ Consistent Client Delivery ā€¢ Bundled Integration Service Offerings ā€¢ Ability to quickly change/add new TAX laws to integrations Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential World's Largest Business Outsourcing Solutions Provider
  • 33. 33 Results and Benefits ā€¢ Sales team ability to sell into new markets with Mid-Market ERP end points ā€¢ Reduce implementation times from weeks to days ā€¢ Consistent quality customer experience ā€¢ Ability to make State and Federal TAX law changes across projects much faster Example: Compliance & Payment Integration Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Real-time Integration Delivered in 3-15 Days ERP TAXServices Garnishment Services Print Services
  • 34. 34 Integration Provider Criteria List Source: ā€œ Integration as Key to SaaS Adoption and Provider Opportunity ā€œ, Saugatuck, 11/18/09 Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 35. 35 Integration Provider Criteria List Source: ā€œ Integration as Key to SaaS Adoption and Provider Opportunity ā€œ, Saugatuck, 11/18/09 When considering 3rd party integration providers to partner withā€¦the criteria list should include the following items which can have a substantial impact on the SaaS providerā€™s costs: Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 36. 36 Summary: PoweredBy Cast Iron Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Trusted Strategic integration partner for all the leading cloud and on-premise providers Proven Thousands of customer integrations Complete A single program for all your cloud and on premise integration needs
  • 37. 37 Recommended Next Steps Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 38.
  • 39. 39Ā©2010 Cast Iron Systems, Inc. ā€¢ Confidential Quickstart Service Integration Package (QSIP) Cuts Implementation Cost/Time by >80%
  • 40. 40Proprietary and Confidential CI Solution Integration Approach Use Case Offering Tool Set Up Target User Canned Basic Credentials Basic Mapping Simple Workflow Brandable Web UI (embeddable) Self-Service 1-16 Hours Application Administrator No Training Configured Advanced Canned + Adv Mapping Adv Workflow OmniConnect TIP Wizard Quick Start Integration Packages 2-10 Days Support Engineer Basic Training Custom Expert Advanced + Custom Workflo OmniConnect Studio Scope of Work 10-20 Days IT Developer Advanced Training
  • 41. 41Proprietary and Confidential Securely Connect to On-Premise Applications Outbound secure connection over SSL to Customerā€™s tenant/environment on Cast Ironā€™s Cloud. Allows for bi-directional data exchange between CI Cloud and on-premise application. No need to put devices in DMZ or open up ports in FW.
  • 42. 42 About ADP With nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. ADP became a Cast Iron Reseller in August, 2009 Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 43. 43 PoweredByPoweredBy CI ā€“ Reseller PricingCI ā€“ Reseller Pricing PB OEM-Reseller Program Silver Gold Platinum Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+ Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000 Discounts on Product 30% 40% 50% Discounts on Services ā€“ Architect Rate 0% 10% 20% Discounts on Services ā€“ Consultant Rate 0% 0% 10% Minimum Annual Commitments provide credits and discounts for CI products or services during 12 month period. Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 44. 44 PoweredByPoweredBy CI ā€“ OEM PricingCI ā€“ OEM Pricing PB OEM Program Silver Gold Platinum Estimate # of Client Integrations per yr 25 50 100 Min. Annual Commitment to Cast Iron $500,000 $750,000 $1,000,000 Discounts on Product 60% 70% 80% Discounts on Services 0% 10% 20% Minimum Annual Commitments provide credits and discounts for CI products or services during 12 month period. Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 45. 45 Template Integration Process (TIP) Timing Batch or Real Time Invoices Products Orders Assets Credit Quotes Pricing Shipping Accounts Install Base Objects Processes Transformations Data Validation Data Cleansing Business Logic Workflow Error Handling Alerts Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 46. 46 Post Acquisition Momentum Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Buzz IBM's acquisition of Cast Iron Systems puts together a dominant on- premise applications providerā€¦with a top SaaS integration leader. This pair could be a match made in enterprise heaven. IBM bought Cast Iron Systems becauseā€¦they do inter-enterprise integration better than anyone elseā€¦. ā€¦is a really good move for IBM as it establishes IBM as the de facto leader in Cloud integration. Cast Iron Systemsā€¦will allow IBM to offerā€¦a complete platform to integrate cloud applicationsā€¦with on-premise applications.... Overall, we consider this deal to be good for Cast Iron and IBMā€¦. Itā€™s a great way for IBM to go back to customers and say, ā€˜we can be your one-stop-shop for integration in the cloudā€™. With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution.
  • 47. 47 Post Acquisition Momentum Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Buzz Cast Iron acquisition helps IBM's Cloud Computing ecosystem expand. Cast Ironā€¦has a stellar list of partnersā€¦. Pretty much every SaaS company of note is on the roster. With the acquisition of Cast Iron Systems, IBM improves its cloud-based data integration capabilities. Cast Ironā€¦will help IBM customers build hybrid cloudsā€¦. IBM bolstered its data-integration portfolioā€¦. Cast Ironā€¦will help IBM customers build hybrid cloudsā€¦. ā€¦IBM is not just getting powerful technology but also in one move it is taking control of the linkage between Cloud and anything else.... Cast Ironā€™s offerings willā€¦advance IBMā€™s capabilities for a hybrid cloud model.
  • 48. 48 Complete Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Complete Platform 48 * Partial Functionality
  • 49. 49 Comprehensive solution for midsize and large companies to connect their cloud and enterprise applications Comprehensive solution for midsize and large companies to connect their cloud and enterprise applications Entry level solution for small and midsize companies to connect cloud and SMB applications Entry level solution for small and midsize companies to connect cloud and SMB applications Cast Iron Platform Offerings Standard Edition Enterprise Edition Advanced solution for midsize and large companies to connect their cloud and enterprise applications Advanced solution for midsize and large companies to connect their cloud and enterprise applications Professional Edition Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 50. 50 Cast Iron Platform Offerings Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 51. 51 Cast Iron Platform ā€“ List Pricing Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL Server Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD Edwards SaaS & Mid-market Apps: All other end-points Connectivity Standard Edition / Month Professional Edition / Month Enterprise Edition / Month Basic End-points $250 $500 $500 SaaS & Midmarket Apps $500 $750 $1,000 Enterprise Apps - $1,000 $1,500 Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 52. 52 Cast Iron Platform ā€“ List Pricing Basic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL Server Enterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD Edwards SaaS & Mid-market Apps: All other end-points Connectivity Standard Edition / Month Professional Edition / Month Enterprise Edition / Month Subscription Prices / Month Basic End-points $250 $500 $500 SaaS & Midmarket Apps $500 $750 $1,000 Enterprise Apps - $1,000 $1,500 Purchase Prices (S&M: 21%) Basic End-points $6,500 $13,000 $13,000 SaaS & Midmarket Apps $13,000 $20,000 $20,000 Enterprise Apps - $25,000 $40,000 Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 53. 53 PoweredByPoweredBy CI ā€“ Reseller-OEM PricingCI ā€“ Reseller-OEM Pricing PB OEM-Reseller Program Silver Gold Platinum Estimate # of Client Integrations per yr 4 to 8 8 to 16 16+ Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000 Discounts on Product 30% 40% 50% Discounts on Services ā€“ Architect Rate 0% 10% 20% Discounts on Services ā€“ Consultant Rate 0% 0% 10% Minimum Annual Commitments provide credits and discounts for CI products or services during 12 month period. Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential
  • 54. 54 Comprehensive Partner Enablement Program Position & Market Sales Tools Kit Client Delivery and Support Solution Engineering Sales Cheat Sheet Sales Training (Kick-off; Full roll-out) Partner Case Studies / Win Wires Infrastructure in SFDC System Launch 2-min Video Demo Environment & Recorded Scripts Quarterly Partner Webinar Briefing Branding Logoā€™s on Website Social Media Tweets, Facebook updates Solution Overview Product Datasheet Sales Deck - Sales Training Event Joint Press Release Publicity Community Announcement Community and CI Studio Access Consulting (APIā€™s, Connectors, TIPs) TIP and Connector Library Exposure Integration Methodology Overview Product Roadmap Review Tech. Support Level (Silver, Gold, Platinum) Initial 6 Client Delivery Consulting Feasibility & Scoping Estimate Design Reviews (# Reviews per Quarter) Best Practices (# Reviews per Quarter) Basic Configuration & Admin. Training Technical Architectures (Days per Quarter) Preference in Escalation Queue Ā©2010 Cast Iron Systems, an IBM Company ā€¢ Confidential Why PoweredBy Cast Iron

Editor's Notes

  1. To set the agenda, weā€™d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  2. To set the agenda, weā€™d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  3. Add a BRIEF company profile in this slot according to this format
  4. To set the agenda, weā€™d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  5. Now that we have a good view of your companyā€™s current integration needs, Iā€™d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as weā€™ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integrationā€“ pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline ā€œintegration in daysā€ because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer baseā€“ evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that weā€™ve shown Cast Iron the company as an established, recognized leader in integration, letā€™s take a look at the solution itself.
  6. The first and arguably most important point is the OmniConnect platform provides complete functionality to connect all applications in your enterprise. It is the only platform available that provides a complete flexibility in deployment options. In other words, you can build, run and manage an integration between applications such as SFDC and SAP and deploy it using a physical on-premise appliance, a virtual appliance, or completely in our multi-tenant cloud service. It is the only solution that allows for this choice of deployment using the same product and code-base interchangeably. Because of this, it is futureproof, meaning you can start off with one form-factor today, and easily move to another one over-time to scale to your IT strategies. The second advantage OmniConnect offers is total connectivity. This means not just industry leading SaaS and enterprise applications-over 150 to date, but every type of database, custom applications, web services and connectivity protocol. Another important feature is reusability. OmniConnect provides a user-friendly template-based approach via the Template Integration Process or TIP. These are templates of common integration scenarios which can be used as a starting-point for your integration projects. You are not alone in your integration needs and should not have to reinvent the wheel. OmniConnect gives you the benefit of previous success and best-practices available through our community of customers. Finally, this is one platform for all types of integration projects. You can use OmniConnect for data migration, process integration or even for UI mashups for taking relevant data from a backoffice application, such as SAP and displaying it witrhin a commonly used front-office application such as SFDC.
  7. So, to quickly recap, the value of this complete solutions translates to lower risk, Saving time and costs associated with building and deploying connectors for each new project and having one platform for all types of integration projects means an increased ROI and lower TCO.
  8. To set the agenda, weā€™d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  9. What weā€™d like to do at this point is transition to a live demonstration of our product, to give you a real-time view of a scenario which mirrors the challenges you are facing. The goal here is to reiterate the value of real-time bi-directional integration accomplished through a simplified, user-friendly interface with the ability to reuse this information for future projects. Weā€™d also like to highlight some key functionality along the way which are relevant to your particular integration project.
  10. To set the agenda, weā€™d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  11. It is because of the reliability that this complete functional set that the application vendors themselves trust Cast Iron to form strategic partnerships. In fact, he worldā€™s leading cloud megabrands are partnering with Cast Iron; working closely with us to solve the issues of integration for their customers. Weā€™re the only integration provider today that can provide the benefit of all these partnerships.
  12. The third factor that sets OmniConnect apart from competing solutions is that it is proven with thousands of customer integrations and a wide portfolio of customer success cases. So, we can prove by previous success how we can solve your particular integration scenario.
  13. A few quick examples of our proven success integrating applications which are relevant to your particular scenario: We see a number of organizations which had the need to connect their CRM system, in this case SFDC to various back-end ERP systems. Iā€™d like to highlight the duration of these projects; as we can see, these large organizations, in many cases spanning multiple geographies, were able to accomplish enterprise application integration in just days.
  14. To recap from the demo, we want to ensure you understand the value of the ability of our solution to accomplish your integration project. OmniConnect a proven solution; chosen by more SFDC customers than any other vendor. Not surprisingly, it is trusted not only by Salesforce.com, but by every other industry-leading application vendor in the world, who rely on us to be their strategic integration partner. And finally, OmniConnect is a complete solution, with a full feature-set that allows you to purchase one platform for your immediate integration needs, as well as providing the reusability and scalability for all your future integration projects. Thank you for your time, and with that, letā€™s open this up for any questions you may have.
  15. Add a BRIEF company profile in this slot according to this format
  16. Pre-Packaged Integration Points The first version of the Oracle EBS Connector supports Account / Customer Master Synchronization only. The three integration points implemented are: New Account in Salesforce.com -> New Customer in Oracle EBS New Customer in Oracle EBS -> New Account in Salesforce.com Changed Customer in Oracle EBS -> Update Account in Salesforce.com All three integration Points come pre-packaged with the Oracle EBS Connector, meaning that the needed Business Logic, Transformations, etc. automatically get deployed when installing the Connector.
  17. Now that we have a good view of your companyā€™s current integration needs, Iā€™d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as weā€™ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integrationā€“ pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline ā€œintegration in daysā€ because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer baseā€“ evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that weā€™ve shown Cast Iron the company as an established, recognized leader in integration, letā€™s take a look at the solution itself.
  18. Now that we have a good view of your companyā€™s current integration needs, Iā€™d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as weā€™ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integrationā€“ pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline ā€œintegration in daysā€ because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer baseā€“ evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that weā€™ve shown Cast Iron the company as an established, recognized leader in integration, letā€™s take a look at the solution itself.
  19. Thatā€™s the high-level overview of what makes OmniConnect complete as an integration platform. But to further this point, we can take a moment to go over some details in functionality that organizations find necessary for successfully integrating their applications. Cast Iron took these functional requirements coming from the field and saw the deficit in the existing product offerings available in the market. It architected OmniConnect with the goal of providing complete functionality to meet the integration needs and requirements that IT and business were demanding. ***Note ā€“ at this point go over some key features your customer may have already specified in the RFP or pre-sales cycle.
  20. Nowā€¦..Why did these 4 SaaS providers choose Cast Iron Systems? It was not only for the integration offering and the multiple deployment options, but also for the robust cross-functional enablement program that Cast Iron offers. SaaS Providers have reached out for help on generating demand for the integrated offering, for help with positioning and messaging integration to their market, help sell better with compelling sales tools and sales training in communicating the value of integration, to deliver pre-packaged, help Prof Services scope and deliver new systems. Furthermore they are looking for reusable prepackaged templates for the most common integration scenarios. This way, their services team can leverage these to reduce deployment times and increase margins. Cast Iron has differentiated itself in the integration world with its PoweredBy Cast Iron Program that is cross-functional across Marketing, Sales, Products and Services. Iā€™d like to introduce Bob Peery from nGenera CIM, who is going to give you a real, practical perspective of how theyā€™re using the CI Solution as well as leveraging the PoweredBy Program to solve integration challenges for its customers.