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Grizzard webinar final 082510

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Grizzard webinar final 082510

  1. 1. Turbo-Charge Cloud Apps With Integration Mark Litherland Director of Integration Architecture Grizzard Communications Group Sean O’Connell Product & Channel Marketing Cast Iron Systems, an IBM Company
  2. 2. Agenda Integration Using the Cast Iron Integration Platform Grizzard – Case Study How it Works — 10-minute Demo Q&A All
  3. 3. IBM Software Group | Cast Iron Systems Cast Iron — Company Overview 3 Buzz With Cast Iron, IBM gets a proven Cloud integration-as-a-service solution. IBM bought Cast Iron Systems because… they do inter-enterprise integration better than anyone else…. Recent Awards  Founded in 2001 by integration industry experts  Acquired by IBM May 2010  Pioneered SaaS / cloud integration  Unique focus on speed & simplicity — “Integration in Days”  Thousands of customer integrations  14 consecutive quarters of growth  96% customer retention  Patented technology Corporate Facts
  4. 4. IBM Software Group | Cast Iron Systems Cloud Application Use is Exploding 4 Global Public Cloud Market: $55.5B in 2014 – source: IDC 2010 27% CAGR
  5. 5. IBM Software Group | Cast Iron Systems And It Has Created a Hybrid World 5 Private Clouds Home-grown Applications Packaged Applications Public Clouds Companies have both Cloud and On-Premise Applications
  6. 6. IBM Software Group | Cast Iron Systems Which Demands Integration 6 Private Clouds Packaged Applications Public Clouds Integration is Critical in a Hybrid World Home-grown Applications
  7. 7. IBM Software Group | Cast Iron Systems Needs Getting More and More Complex 7 Home-grown Applications Packaged Applications Integration Maximizes Value of Cloud Investments
  8. 8. IBM Software Group | Cast Iron Systems Existing Solutions are Incomplete 8 Integration Maximizes Value of Cloud Investments People Intensive On-Demand Rudimentary Capabilities Cloud is an Afterthought
  9. 9. IBM Software Group | Cast Iron Systems Which Has Led to Dissatisfaction Source: Saugatuck Technology Inc., 2010 Global User Survey; n=1793 9
  10. 10. IBM Software Group | Cast Iron Systems And Companies Re-evaluating the Cloud 10
  11. 11. IBM Software Group | Cast Iron Systems 11 Cast Iron Integration Platform Integration Maximizes Value of Cloud InvestmentsComplete. Proven. Trusted. People Intensive On-Demand Rudimentary Capabilities Cloud is an Afterthought
  12. 12. IBM Software Group | Cast Iron Systems Complete Flexibility Cast Iron Cloud2™ Virtual Appliances Physical Appliances Complete Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration 12
  13. 13. IBM Software Group | Cast Iron Systems Complete Flexibility Complete Total Connectivity Complete Reusability TIP Exchange TIP Development Kit TIP Community For All Types of Projects UI Mashups Process Integration Data Migration Reduce Risk Save Up to 80% in Time & Costs Increase Return Save Up to 50% in Time & Costs Cast Iron Cloud2™ Virtual Appliances Physical Appliances 13
  14. 14. IBM Software Group | Cast Iron Systems Complete * Partial Functionality 14
  15. 15. IBM Software Group | Cast Iron Systems 15 TRUSTED
  16. 16. IBM Software Group | Cast Iron Systems ©2010 Cast Iron Systems, Inc. • Confidential 16 PROVEN
  17. 17. IBM Software Group | Cast Iron Systems Proven Results 17 17
  18. 18. IBM Software Group | Cast Iron Systems 18 18 Proven Results
  19. 19. Turbo-Charge Cloud Apps With Integration Mark Litherland Director Integration Architecture Grizzard Communications Group
  20. 20. All About Grizzard Communications Group For almost 90 years Grizzard has pioneered direct marketing, and today provides fully- integrated marketing solutions for non-profit clients, both large and small. • High-volume order processing requirements • Opportunity Products are the controlling records • 20+ distinct integrations to external services • 15 VisualForce Pages create a platform application for order management • 300,000 orders processed representing over 100,000,000 individual marketing pieces annually
  21. 21. Case Study– B2B Vendor Integration • SFDC – Accounts, Product and Order history • MS GreatPlains – Campaign Information • Disparate Vendor Applications – Database Vendors – Data Processing Vendors – Production Vendors • Over 20 end-points in total
  22. 22. Case Study – Business Problems Identified • Complex Orders, High Volumes – Customers requiring thousands of direct mail campaigns per month – Database, vendors and many moving parts needed to successfully execute • High risk of exceeding project deadlines – Data entered manually into separate systems – Limited vendor progress visibility • Many database, data-processing and production vendors to deal with • High expectations, limited IT resources SFDC – Great Plains, Vendor Applications Database Vendors Data Processing Vendors Production Vendors Adobe InDesign
  23. 23. Case Study – Competition • Custom Code • Didn’t scale to meet needs • Future projects meant too costly to maintain • Pervasive and BizTalk • Needed too many resources to implement and support • Ability to Deliver a Strong Factor in Decision-making process
  24. 24. Phase I Application Environment OrderOrder AccountAccount OpportunityOpportunity ProductProduct VersionVersion SelectionSelection Production Vendors
  25. 25. Integrated Salesforce Order Management  Client Information  Product Setup  Approved Catalog  Final Pricing & Qty  Mail Dates  Order Status  Vendor Feedback
  26. 26. 2007 Project Results  3 Months – Salesforce.com Initial Deployment – Dynamics Order Integration – Vendor automated order processing – Financial Reporting phase 1  6 Months – Full deployment to all teams – Additional vendor integrated services – Data-driven Financial Reporting And a return to profitability in 2008And a return to profitability in 2008
  27. 27. 2008 Economy Changes Things  After Phase I, we were well prepared – Achieved significant efficiency gains – Much better cost controls – However, some client-specific information still maintained on TABS Mainframe (Address & Signature)  TABS’ business was changing – No longer data processing – Mainframe was being phased out
  28. 28. 2008 Challenges – Phase II  Pressures – Data Processing – More Customization – Lower Costs  Two Major Initiatives – Cloud-Based Resources • Data Processing • Donor Management – Greater Efficiencies • Variable Text • Huge Data Increase
  29. 29. Phase II – Direct Mail Production in the Cloud Amherst, NY Donor Database Amherst, NY Donor Database Atlanta, GA Order Management Atlanta, GA Order ManagementDallas, TX Production Dallas, TX Production Los Angeles, CA Order Management Los Angeles, CA Order Management San Francisco, CA Salesforce.com San Francisco, CA Salesforce.com Bangalore, India Data Processing Bangalore, India Data Processing New Delhi, India Data Processing New Delhi, India Data Processing
  30. 30. Phase II Application Environment OrderOrder CampaignsCampaigns AccountAccount OpportunityOpportunity ProductProduct VersionVersion SelectionSelection GroupGroup Variable TextVariable Text Database Vendors Data Processing Vendors Production Vendors Adobe InDesign
  31. 31. Phase II Composite Order OpportunitiesOpportunities Custom ObjectsCustom Objects Logical/Real- time SQL Logical/Real- time SQL
  32. 32. Case Study – Results • 100% user adoption • 30% increase in bottom line • 90% of the bottom line increase from operational efficiency • 20,000 API calls/day (JUST TO SALESFORCE).
  33. 33. Grizzard – The Future • Continue to be Innovative – Less than 1/4th of current end-points integrated, more to come • Use common technology when able – WebServices used as backbone for vendors • Leverage the Cloud – Use with Appliances, ERP system and other tools that have maturity – Do things successfully in short fashion
  34. 34. Case Study – Lessons Learned • Project management is critical • Training is critical • Involving end users early and often is critical • Leverage standard functionality when possible • Develop custom solutions when needed
  35. 35. IBM Software Group | Cast Iron Systems Manage 10 Minute Demo Run WhatWhat HowHow Configure 35 ERP
  36. 36. IBM Software Group | Cast Iron Systems Summary: Cast Iron Integration Platform Thousands of customer integrations Proven Trusted Complete Strategic integration partner for all the leading cloud and on premise providers A single platform for all your cloud and on premise integration needs 36
  37. 37. Q&A
  38. 38. Contact Sean O’Connell Product & Channel Marketing Cast Iron Systems, an IBM Company (650) 316-6091 soconnell@us.ibm.com www.castiron.com www.castiron.com/ibm www.twitter.com/CastIronSystems www.grizzard.com Mark Litherlland Director of Integration Architecture Grizzard Communications Group Mark.Litherland@grizzard.com

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