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Audiowire: Stukenborg, Groenendijk

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Audiowire: Stukenborg, Groenendijk

  1. 1. AUDIO WIRE INC. Presentation of the new webdesign13 january 2011 Lukas Stukenborg Koen Groenendijk Representatives of Online Experience
  2. 2. Contents Current situation Problem analysis New webdesign Prediction of future sales dataQ&A
  3. 3. SWOT Analysis of Audiowire Inc.
  4. 4. Analysis of sales dataSales conversion rates for Audio Wire Incorporated Users browsing only 23% 17% 11% Online sales for returning customers 49% Onlines sales for one-off customers Users abandonment during registration or purchase process
  5. 5. Problem analysis Logo Images Lack of attractiveness Slogan DesignNavigation Product information Usability problems Delivery andCheckout payment
  6. 6. Current website
  7. 7. Prediction for future sales dataOnline sales for one-off customers Current situation Online sales for returning customers Prediction Users browsing only User abandonment 0 10 20 30 40 50 60
  8. 8. Thank you for listening!