Selling the Triple Bottom Line Through Social Media

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Notes on slide 1

- Excited to be here

- thank you to the HOW staff for putting on this awesome

- intention is to convince you to routinely take an active role in working on your business

- teach to share what I have learned

- flash, web design, dreamweaver, view of the studio

- business of studio

- handouts

- talked with several designers, studio owners, and my own clients

- same five things always seem to come up

- first thing is to put a process in place

- talked with several designers, studio owners, and my own clients

- same five things always seem to come up

- first thing is to put a process in place

- talked with several designers, studio owners, and my own clients

- same five things always seem to come up

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Takehito Ogawa, Digital Communication Planner / Creative Director at Tokyu Agency Inc,, favorited this 4 months ago

Selling the Triple Bottom Line Through Social Media - Presentation Transcript

Selling the Triple Bottom Line with Social Media Daniel Schutzmith
We are built on the triple bottom line
People Planet Proﬁt
What is Social Media?
a way of using the Internet to instantly collaborate, share information, or have a conversation ideas or causes we care
Who Uses Social Media?
Brand managers can now use social media as an integral part of marketing campaigns.
Product developers use social media for consumer intelligence.
Customer service uses social media to decrease call volume and increase customer satisfaction.
Human resources uses social media to convey what working at the company is all about.
R & D use social media to gather customer opinions, trends, and watch how competitors are perceived.
And.....
You!
Worksheet: Building an Online Persona
Use a Hub & Spoke Model
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Be Bold
http://www.ﬂickr.com/photos/chumpboy/
Be Serious About Not Being Too Serious
http://www.ﬂickr.com/photos/chumpboy/
Support Other Initiatives
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Get on Facebook
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Get on Green Networks
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Leverage Biz Contacts
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Pictures Mean More
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Make it Fun!
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Have a Conversation
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
http://www.ﬂickr.com/photos/chumpboy/
Most Importantly... HAVE FUN!
Questions, Comments, Love? daniel@core-industries.com